Nationalist Advertisements: Publicity of Commodities and Ideology [Note: The following advertisements are collected from three Indian English newspapers, namely Amrita Bazar Patrika (Asia, Pacific & Africa SM 15), Bengalee (Asia, Pacific & Africa SM 81), and Bande-Mataram (Asia, Pacific & Africa SM 24) preserved in the British Library in microfilm format.] Advertisement Newspaper Date of Text/Notes Publication Amrita 02 November ‘Natives of India. Purchase goods made in your own country. Purchase goods made by Bazar 1905 your own countrymen. Encourage native industry. Buy aluminium made by the Indian Patrika aluminium Co. Ld, Madras. Aluminium made in your own country and by your own countrymen’. Amrita 01 December Another Swadeshi Article. With much pleasure we beg to inform our countrymen that Bazar 1905 we are now able to make in considerable quantities a superior quality brass lamp Patrika “Pradip” originally invented by late Babu Dina Nath Sen of Dacca, now much improved and can supply the demands of all quarters. Chiefly they are meant to replace foreign lamps and candles and avoid the bodily injury which a kerosene lamp does also they are much less expensive than candles while they last infinitely more. To be had of The Indian Stores, Calcutta. Dawn Society and Swadeshi Bazar, and of the makers P. Sen & Bros, Dacca. N.B. Agents all over the country are requested to enquire. All communications to be made with the makers only. Amrita 02 December Why do you use European Specifics if you can get more efficacious Swadeshi* Specifics Bazar 1905 for dyspepsia, malarial fever, gonorrhoea, impure blood etc. Prepared on a most Patrika scientific basis by Kaviraj Bhola Nath Gupta, 40, Chasadhobapara Street, Jorasanko, Calcutta * ‘Swadeshi’ means indigenous, produced in one’s own country 1 Nationalist Advertisements: Publicity of Commodities and Ideology Advertisement Newspaper Date of Text/Notes Publication Amrita 02 December Swadeshi Bazar. No. 129-1-2 Cornwallis Street, Calcutta. Just received! Just received! Bazar 1905 Varied assortment of winter clothing. Raffles! Raffles! Raffles! In different colours & Patrika decent patterns. Winter cloths of every description from various parts of the country in stock. Mill and loom dhoties, saris, chadars, shirtings &c. kept in stock, in large varieties and at different prices. Agency department. Supply Agency. We have opened an Agency Branch for the supply of all kinds of Swadeshi articles to the people and traders in the Moffussil. We procure Swadeshi articles direct from the makers, and are, hence, in a position to offer them a “Trade price”. We charge a moderate commission and execute all orders promptly. 25% earnest money should accompany each order. Sale Agency. We also undertake the agency of Swadeshi manufactures of all kinds; and our extensive clients in the Moffusil enables us to promise the best results to makers, who would find in their transactions with it the surest way of effecting a quick disposal of their wares. Amrita 02 January Bande Mataram! Do you want a bed strap? Here it is: Bed Straps made of best strong Bazar 1906 cotton cord, fancy colored, strongly woven with extra stout handles and buckles, Patrika stronger than leather, a perfect novelty to give immense satisfaction. Price As. 14 each. Purely Swadeshi. Address:- Pritam Singh Lamba and Co., Bhagowal P.O. Gujrat, Dist. Punjab. Amrita 02 January The Swadeshi Globe Cigarette Co. Factory: 20-21, Tangra Road, Calcutta. Manufacturers Bazar 1905 of pure Indian cigarettes. Smoke our Ashraffee Cigarettes. Luxury to smokers. Wrestler, Patrika Hand, Feiz, Soundanese Brand. Cheapest and best smoke. Guaranteed all our cigarettes free from any injurious articles. Smoke our cigarettes only. Help home industry. Head Office:- 231, Lower Circular Road. Depot Shop:- 50, Canning Street 2 Nationalist Advertisements: Publicity of Commodities and Ideology Advertisement Newspaper Date of Text/Notes Publication Amrita 02 November Amusements. Minerva Theatre. 6, Beadon Street. Saturday, the 4th November at 9 P.M. Bazar 1905 Sharp. The eighth grand performance of G.C. Ghose’s new historical drama SIRAJ-UD- Patrika DOWLA, the last independent Nawab of Bengal, Siraj-ud-Dowla. The history of the English conquest of Bengal laid bare. Karim- Girish Chunder Ghose. National costumes!! Plenty of songs and dances!!! Next day, Sunday, at candle-light. For one night only. I. Mr. D.L. Roy’s national drama RANA PRATAP. The most illustrious name in the pages of history. II. G.C. Ghose’s splendid mythological drama JANA. Vidushak – Mr. Mustafee. III. THE MINERVA BIOSCOPE. I am glad to announce that a grand amphitheatre has been constructed on the second story (sic) in order to provide extra accommodation for the hundreds of our patrons and constituents who had to go away disappointed for want of seats during the last few weeks. But Gentlemen will kindly remember that the accommodation then provided is also limited and they are accordingly requested to book their seats early in order to avoid repeated disappointment. A. Mustafee, Master. G.C. Ghosh, Manager. Amrita 02 November A Gigantic Effort! Grand pujah arrangement. Phenomenal store of Swadeshi goods! SEN Bazar 1905 & CO. 374, Upper Chitpur Road, Jorasanko Calcutta (28 year standing). To justify our Patrika approbation of the Swadeshi movement, we have, to celebrate the pujahs indented for a varied and rich assortment of country made cloths, silks, brocades, and dhutis. No need to visit other shops and stores. Unique, unprecedented, unapproachable collection. Please come and inspect. We challenge any one to excel us in the variety and beauty of our assortments We have gathered rare fabrics from all industrial towns of India at comparatively cheap rates. And those which are not to be had in India, we were constrained to indent for from Japan, China, France, Italy and Germany. To mark the period of national upheaval we have given shape to new fashion – a new kind of jackets for ladies to use. THE BANGAMATA JACKET, designed and fitted up by that artist Patu Amarendra Nath Chakrabartty. THE BANGAMATA SAREE, fresh in design, novel in form, pure in material, gorgeous in colour. Besides these we have designed need kinds of jackets, frocks, saries, coats, chaddur, chemises, ornas and other articles of native dress. 3 Nationalist Advertisements: Publicity of Commodities and Ideology Advertisement Newspaper Date of Text/Notes Publication All made in pure Indian style and Swadeshi materials. Price chief (sic), Perfect finish, comfortable cut and fashion. Durable, dexterously made up divine beautiful. For twenty eight years we have served our constituent with distinction and we are sure we will command the same confidence of our patrons,- Maharajahs, Nawabs, High officials, members of the learned profession – in short the aristocracy and the gentry of the country in this our new endeavours. We are no new comers in the field of fashion. What we mean to do – we do. Patronised equally by the aristocracy and gentry of the country. Moffussil orders supplied promptly cheaply and nicely. V.P.P orders are well attended to. Advance solicited. Amrita 02 November Winter Swadeshi Goods. Most fashionable Overcoat. English cut. All materials Bazar 1905 Swadeshi… Rs. 13 to 25. Country hand-made Kashmera, pure wool, 27’’ wide, per yd… Patrika Re. 1-4. Lahore Dhussa, very very soft, 7 yds to 58``, … Rs. 25. Malida Chadder, very warm and soft, 3 1/2’’yds to 58, … Rs. 16. Pushmeen Chadder,… Rs. 12 to 40. Shwal Jora,… Rs. 14-150. Worked Malida comforter… Rs. 1-12 to 5. Amir Chand & Son, Shawl Merchants, Lahore. Amrita 02 November For every variety of poojah dresses, made of purely Indian materials. And Gramophones Bazar 1905 and Nicolephones and latest improved records. Please ask from Mullick Brothers, Patrika “The Fashionable Tailors”, 77, Upper Chitpoor Road, Jorasanko, Calcutta. Amrita 06 November Swadeshi Biscuits. V. s. Brothers’ HINDU BISCUITS. Machine-made, untouched by hand, Bazar 1905 pure, wholesome, fresh and tasteful. Factory at Dum-Dum. Established in 1890. Patrika Awarded three gold medals at The Calcutta Industrial Exhibition. Prices moderate – cheaper than the imported articles, Gem, Mixed, Arrowroot, Milk, Tiffin and many other kinds of biscuits. Always ready stock. Trial solicited. Every packet guaranteed sound and fresh. Gupta & co., Proprietors, Office: - 41-42, Chashadhobapara Street, Calcutta. 4 Nationalist Advertisements: Publicity of Commodities and Ideology Advertisement Newspaper Date of Text/Notes Publication Amrita 06 November The Bengal Soap Factory. 64-1, Machoa Bazar Rd. Calcutta. Do you want to learn the Bazar 1905 secret how a home industry thrive well in the face of strong foreign competition? Simply Patrika when it is better and cheaper. Exactly the case with the Bengal Soap Factory, Calcutta. Amrita 11 November For sale. Bioscope films and accessories. Three reasons why you should buy Garmont’s Bazar 1905 Professional Chrono? 1. Because it was awarded Grand Prix, Paris, 1900 in open Patrika competition with the world. 2. Selected as the only machine to be used in the St. Louis Exposition, 1904. 3. It is free flicker, absolutely rock, steady, practically noiseless. Price list on application to the Elphinstone Bioscope Company. CORINTHIAN THEATRE, Dharamtalla, Calcutta. The first and the only possessors of the genuine film “The Great Bengal Partition movement” first monster meeting at the Town hall with animatography of Babu Surendra Nath Banerjee and Hon’ble Mr. J Chowdhury. Also several hundreds of films in stock, all latest and up to date, as exhibited at the – Hippodrome and Alhambra Theatres, London. Amrita 13 October [the text is in Bengali language] Translation- Arrangements for Rākhī. Day: 30 Ashwin Bazar 1905 this year, 16 October… [illegible]… Time: From sunrise to the first prahar [1 prahar Patrika equals to approximately three hours] of the night. Rituals to be observed: Maintain purity of mind and body for the specified time. Things needed: Yellow coloured rākhī having three threads.