2018 Proceedings of the North American Case Research Association Volume 32 60th Year Javier J. O. Silva, Editor & VP of Programs IAE Business School – Austral University Christopher M. Cassidy, Assoc. Editor & President Elect Sam Houston State University 1 Table of Contents PAUL R. LAWRENCE FELLOWSHIP WORKSHOP ....................................................................... 6 START-UP CASE WORKSHOP ...................................................................................................... 7 ACCOUNTING, FINANCE, AND ECONOMICS CASES ............................................................... 10 State Bank of India: Reinventing Business ...............................................................................................11 Jim Zeigler, State Auditor of Alabama: Duty versus Authority .................................................................12 Rules and Standards in Tax Incentives .....................................................................................................13 Fight or Flight? Non-Compete Agreements in Physician Labor Markets ..................................................14 Go On – Stay On: Making a College Education Free to All Idaho Residents............................................15 Why Buy New When Used Will Do? .......................................................................................................16 Agua Clara S.A. ......................................................................................................................................17 BusBoard Prototype Systems: Making Cents of Foreign BusBoard Prototype Systems .............................18 Lockheed Martin and Leidos Holdings: A Reverse Morris What? ............................................................19 Zorbas Bakeries (Cyprus): Launching A New Concept Store In New York?.............................................20 Sunar Factory: Investment Opportunity and a Financing Dilemma ...........................................................21 DIGITAL TECHNOLOGIES AND OPERATIONS CASES ............................................................. 22 Ajax Paving Industries, Inc.: A Training and Development Opportunity..................................................23 Globaltech Customer Relationship Management Software Integration Project: Challenges of Information Systems Consolidation .............................................................................................................................24 Langdon Art Institute – Star Enterprise Resource Planning Software Implementation Challenges.............25 Walked Into A Lamppost? - A Coding Compliance Crisis! .....................................................................26 CASES WRITTEN IN FRENCH ..................................................................................................... 27 Bewööd : Nœuds Papillon Et Accessoires En Bois. Comment Piloter La Politique Tarifaire D’une Start- Up ? ........................................................................................................................................................28 Le Chocolat Des Français : Quel Concept-Store. Pour Croquer La Planète Et La Faire Fondre De Plaisir ? ................................................................................................................................................................29 Pour Vous Dépanner, Allovoisins Actionne 10 Millions de Sonneries! .....................................................30 Cora Nancy, Le Challenge Des Produits Locaux ......................................................................................31 L’aventure Entrepreneuriale Les Bouchons ..............................................................................................32 Les Biscuits de Mr. Laurent .....................................................................................................................33 L’Arpcg Au Maroc : Comment Commercialiser Un Couscous Local Authentique Sur Le Marché National ? ..............................................................................................................................................................34 Crowdfunding Immobilier À Ploemeur : Investissement À Risque Conséquent Ou Mesuré ? ...................35 CASES WRITTEN IN SPANISH ..................................................................................................... 36 Para Cualquier Mal… ¿Vino, Tequila O Mezcal?.....................................................................................37 2 PLENUM: ¿El Detalle Está En El Anaquel? ...........................................................................................38 Porvenir: Rediseñando la experiencia del cliente vía Design Thinking .....................................................39 Logrando un Sueño en El Agro ................................................................................................................40 Ciudad Colonial de Santo Domingo: En La Búsqueda de Valor Sostenible. ..............................................41 El nuevo distribuidor para GCC ...............................................................................................................42 ISA y la decisión estratégica de InterNexa ...............................................................................................43 Interacpedia: Cambiando El Modelo Educativo Del Mundo .....................................................................44 EMPLAC y el lanzamiento de un nuevo producto en Cuba ......................................................................45 CORPORATE GOVERNANCE AND ETHICS CASES ................................................................... 46 Spot fixing in cricket: Amir’s no-ball .......................................................................................................47 Two Wrongs. Can He Make It Right ........................................................................................................48 Hershey’s Ethical Supply Chain Dilemma: Should Cocoa Growers Be Offered A Living Income? ...........49 Is It Wrong to Be Right? Confronting Alcoholism on The Job..................................................................50 No Strategy & No Ceo: Is Loycocracy Sustainable? .................................................................................51 ENTREPRENEURSHIP, FAMILY, AND SMALL BUSINESS CASES ............................................. 52 The Case of The Misfit Manager: Brantham’s English Pub .....................................................................53 Canna Maestro: Leveraging an Underperforming Dispensary ...................................................................54 ‘Raj Electronics’ – Transition to Online ...................................................................................................55 Selectronic: Facing Disruption Due to Artificial Intelligence ....................................................................56 Rooh Afza – Tumbling Forward with Heritage ........................................................................................57 Keweenaw Mountain Lodge: An Opportunity with Pursuing? ..................................................................58 Yerdle: Scaling Up in The Sharing Economy ...........................................................................................59 Invisawear Part I: Evolving the Entrepreneurial Mindset ..........................................................................60 Invisawear Part II: Bridges Under Construction .......................................................................................61 Invisawear Part III: Building Traction with Crowdfunding .......................................................................62 Expand.It: Organic Vs. Partnership Growth Dilemma ..............................................................................63 Gunnels and Son ......................................................................................................................................64 Sharing Academy: Introducing Peer-Tutoring in Spanish UniversitiesSharing Academy ..........................65 Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan .........................................................66 MARKETING AND INTERNATIONAL BUSINESS CASES ........................................................... 67 Tequila Ambhar: Designing A Growth Strategy For The U.S. Market ......................................................68 Bumbox - Who Should My Target Customer Be? ....................................................................................69 Trivium Industries: A New Venture in Bio-Degradable Plastics ...............................................................70 Carving a Niche in a Crowded Market: e-Emphasis ERP .........................................................................71 WWF Singapore Promoting Sustainable Seafood .....................................................................................72 3 Should You Need A Service or a Helping Hand, The Social Network Allovoisins.Com Will Ring 10 Millions’ Bells For You! ..........................................................................................................................73 Brita & Stephen Curry .............................................................................................................................74 Capitalcare Foundation – An Identity Crisis .............................................................................................75