Advertiseat Blue Grass Airport Opportunities to Reach Travelers from around the Globe For more information on advertising opportunities, contact Amy Caudill at 859.425.3126 or [email protected] The Best of the Bluegrass The heart of the Bluegrass region is constantly growing. As the tourism, health care, retail, educational and cultural center for both central and eastern Kentucky, the Bluegrass region offers a diverse economy and strong workforce. More than 550,000 residents have made the greater Lexington area their home. The region also serves as the home for major corporations such as Lexmark International, Toyota Motor Manufacturing USA, LinkBelt Construction Equipment, Xerox, Tempur-Pedic and Alltech—just to name a few. Lexington’s business community is Lexington’s love for horses is equally flourishing. The community offers matched with its affinity to craft the an exceptional quality of life and has world’s finest bourbon. The famous received national prominence and Kentucky Bourbon Trail has a large rankings in the following areas: imprint in the Bluegrass region, and Lexington is only a short drive away • #1 City to find a job from several legendary distilleries (Forbes Magazine) including Woodford Reserve, Wild • #9 Best place for business and Turkey, Buffalo Trace and Four Roses. careers (Forbes Magazine) Residents from neighboring counties • #3 Best place to retire in the Bluegrass go the distance to (CNN Money) visit Lexington for major events such as horse races at Keeneland Race • #5 Best city for families Course and the Red Mile; athletics (Parenting Magazine) with the University of Kentucky Wildcats; and performances at • #5 Best city for top medium-sized Lexington Center, Centre College and U.S. city for entrepreneurs Eastern Kentucky University’s Center (Grasshopper Group) for the Arts. Lexington is also home • #6 Best city for college graduates to international sporting events like the (The Daily Beast) Alltech FEI World Equestrian Games and the Rolex Kentucky Three-Day Boasting miles of greenery, the Event. Bluegrass region is well known for its reputation as the Horse Capital of the World. The region is home to more than 450 horse farms, two spectacular race courses and two of the world’s most prestigious Thoroughbred auction companies. An Upscale Advertising Medium As advertisers seek new opportunities to reach their customers, they will quickly learn that an airport provides a unique chance to capture the upscale, sophisticated consumer. In today’s world of heightened security, travelers are spending more time in the airport terminal. Here’s an overview of today’s airport consumer: Approximately 92 million Americans have taken at least one roundtrip airline flight in the past 12 months Affluent and upscale Americans who take four or more flights per year account for almost 60% of all airport advertising impressions Airline travelers are 50% more likely to have an annual household income of $100,000 or more than the average American Business frequent flyers are 48% less likely to be exposed to television compared to the average adult; thus making it harder to reach travelers through traditional advertising mediums Due to a high dwell time and large format ads, travelers are 128 percent more likely to scan a QR code with a smart phone, compared to the average adult Travelers are spending more time at the airports than they did in the past. Sixty-five percent of airline travelers spend more than 30 minutes in the airport terminal (after passing through security.) Nearly one in three (30%) spend longer than one hour waiting to board their plane. Statistics provided by Arbitron Airport Advertising Study and Scarborough USA+ About the Airport Lexington is the home of Blue Grass Airport, which serves over one million passengers from central and eastern Kentucky. With passengers from a 54-county service area, Blue Grass Airport will provide you with multiple opportunities to reach worldwide visitors coming in to explore the area as well as local clientele taking business and leisure trips from their regional airport. Serving 15 non-stop destinations on five airlines, Blue Grass Airport is the primary airport for almost 600,000 individuals who reside within a 30-miles radius of the airport as well as the 1.5 million residents of central and eastern Kentucky. Monthly Passengers 91,733 Annual Passengers 1,100,801 Advertising Options Monthly Impressions 275,199 Annual Impressions 3,302,403 Advertisers at Blue Grass Airport have multiple options within the terminal building and on property to reach their consumers. From wall wraps located in the airport concourses to digital displays at baggage claim, the airport can accommodate advertisers in multiple locations, depending on the message you are trying to communicate. Options include: Terminal Doorway Wraps Baggage Cart Advertising Wall Wraps Jet Bridge Advertising (interior) Backlit Displays Brochure Displays Baggage Claim Digital Displays Product Displays Baggage Claim Reservation Center Special Event Banners Do you have other ideas? Share your thoughts with us and we will do our best to accommodate you! Blue Grass Airport will gladly customize an advertising package to best suit your needs. Terminal Map.