CAT LOVERS SHOW 2018 PUBLICITY CAMPAIGN 01/11/17 TO 20/09/8 INTRODUCTION. HotHouse Media & Events is pleased to present the following public relations activity report covering the publicity campaign for the Cat Lovers Show 2018. This report covers activity from November 2017 until September 2018. COVERAGE RESULTS. 102 66 35 13 ONLINE PIECES PRINT PIECES SOCIAL PIECES BROADCAST PIECES Online coverage was achieved Print coverage was achieved across 36 Social media coverage was Broadcast coverage was achieved across 57 individual platforms individual publications including leading achieved across all major platforms across leading television and radio including major Newscorp and Victorian newspapers; the Herald Sun, including Facebook, Instagram, stations such as National Nine Fairfax digital sites as well as key The Leader (group-wide) and The Age. Twitter, YouTube and WeChat. News, Weekend TODAY, Weekend ‘What’s On Melbourne’ sites such Coverage was also achieved in leading Many online platforms syndicated Sunrise, ABC Radio Ballarat and as City of Melbourne, Broadsheet, print magazines such as Royal Auto, their coverage across social Power FM Ballarat. Time Out, Concrete Playground Total Girl, Mabuhay Airlines and 50 channels including Fox FM, and the Urban List. Something as well as CALD publications Pedestrian, Punkee, Time Out, such as Vision China Times Sydney and Concrete Playground, the Urban Australian Jewish News Sydney. List and Broadsheet. TOTAL COVERAGE ACHIEVED: 243 AUDIENCE. TOTAL CUMULATIVE AUDIENCE OF ALL 243 MEDIA ARTICLES: 96,780,168* ONLINE IS OUR STRONGEST AUDIENCE FOLLOWED BY PRINT AND SOCIAL MEDIA *Official audience and circulation figures sourced from Medianet and Slice Media Monitoring AUDIENCE. 77,087,766 8,266815 6 , 2 1 3 , 2 4 5 2 , 7 7 2 , 9 0 0 BROADCAST ONLINE PRINT SOCIAL MEDIA Online circulation was achieved on Print circulation was achieved Social media circulation was Broadcast circulation was leading digital platforms with high through leading Victorian accumulated by leading online titles accumulated through major local, volume average unique audiences newspapers including the Herald sharing coverage across social state and national channels. These (AUV). Sun (609,711), The Leader (1 million channels as well as uploading included entire segments on National These sites included news.com.au group-wide) and The Age (227,803) organic content. The largest social Nine News (1,065,000), Weekend (5,859,000), Sydney Morning Herald as well as a series of key community audiences were Fox FM Facebook Sunrise (291,000) and Weekend (5,334,000), The Daily Telegraph news and regional print titles. (458,974), What’s On Melbourne TODAY (215,000). (3,393,000) and The Age (2,977,600). Facebook (397,770), Pedestrian Multiple Newscorp pieces were Facebook (322,506) and the Urban syndicated online nationally. List Facebook (318,349). Notes on Audience Figures: Audience figures are calculated using official MediaNet and Slice Media Monitoring values. A print title’s circulation is the number of copies it distributes on an average day. An online title’s audience is calculated using average unique browser figures. Broadcast is the total audience watching or listening to a specific segment. AUDIENCE INSIGHTS. TOP PERFORMING MEDIA ARTICLES: NEWS.com.au Online 5,859,000 Sydney Morning Herald Online 5,334,000 The Daily Telegraph Online 3,393,000 The Age Online 2,977,600 Courier Mail Online 1,972,000 Royal Auto Magazine Print 1,384,583 Herald Sun Online 1,240,000 Broadsheet Online 1,206,146 Adelaide Now Online 1,107,000 Perth Now Online 949,000 Brisbane Times Online 938,000 Concrete Playground Online 687,000 RACV Online 623,000 *Official audience and circulation figures sourced from Medianet and Slice Media Monitoring MEDIA Please find a snapshot of media coverage highlights on the HIGHLIGHTS. following slides. MEDIA HIGHLIGHTS. PUBLICATION: H e r a l d S u n PUBLICATION: Herald Sun Online (syndicated nationally) CIRCULATION : 6 0 9 , 7 1 1 CIRCULATION : 1 , 2 4 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: H e r a l d S u n PUBLICATION: T h e L e a d e r CIRCULATION : 6 0 9 , 7 1 1 CIRCULATION : G r o u p w i d e MEDIA HIGHLIGHTS. PUBLICATION: H e r a l d S u n PUBLICATION: Herald Sun (Instagram) CIRCULATION : 6 0 9 , 7 1 1 CIRCULATION : 2 8 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: H e r a l d S u n PUBLICATION: Herald Sun – L i v e L i s t CIRCULATION : 6 0 9 , 7 1 1 CIRCULATION : 6 0 9 , 7 1 1 MEDIA HIGHLIGHTS. PUBLICATION: H e r a l d S u n PUBLICATION: H e r a l d S u n CIRCULATION : 6 0 9 , 7 1 1 CIRCULATION : 6 0 9 , 7 1 1 MEDIA HIGHLIGHTS. PUBLICATION: The Leader PUBLICATION: Herald Sun Online CIRCULATION : G r o u p w i d e CIRCULATION : 1 , 2 4 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Geelong Advertiser PUBLICATION: News Corp Online CIRCULATION : 4 6 , 2 7 6 CIRCULATION : National syndication MEDIA HIGHLIGHTS. PUBLICATION: Herald Sun (Online) PUBLICATION: Star News Group CIRCULATION : 1 , 2 4 0 , 0 0 0 CIRCULATION : South East division MEDIA HIGHLIGHTS. PUBLICATION: T h e A g e PUBLICATION: The Age Online CIRCULATION : 2 5 7 , 1 0 4 CIRCULATION : 2 , 9 7 7 , 6 0 0 MEDIA HIGHLIGHTS. PUBLICATION: The Age Online PUBLICATION: The Saturday Age – Good Weekend CIRCULATION : 2 , 9 7 7 , 6 0 0 CIRCULATION : 2 4 1 , 0 2 9 MEDIA HIGHLIGHTS. PUBLICATION: Royal Auto Magazine PUBLICATION: RACV Online CIRCULATION : 1 , 3 8 4 , 5 8 3 CIRCULATION : 6 2 3 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: National Nine News PUBLICATION: Nine News Melbourne Twitter CIRCULATION : 1 , 0 6 5 , 0 0 0 CIRCULATION : 1 1 5 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Weekend Sunrise PUBLICATION: Sunrise Twitter CIRCULATION : 4 0 8 , 0 0 0 CIRCULATION : 4 7 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Weekend Today PUBLICATION: The Today Show Twitter CIRCULATION : 2 8 3 , 0 0 0 CIRCULATION : 4 1 9 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Whitehorse Leader (cover) PUBLICATION: Mabuhay Airlines CIRCULATION : 5 9 , 3 4 8 CIRCULATION : 8 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Broadsheet PUBLICATION: Broadsheet Facebook CIRCULATION : 7 0 7 , 3 7 8 CIRCULATION : 2 8 4 , 1 1 2 MEDIA HIGHLIGHTS. PUBLICATION: F o x F M PUBLICATION: Fox FM Facebook CIRCULATION : 9 2 , 0 0 0 CIRCULATION : 4 5 8 , 9 7 4 MEDIA HIGHLIGHTS. PUBLICATION: P e d e s t r i a n PUBLICATION: Pedestrian Facebook CIRCULATION : 3 8 2 , 6 0 6 CIRCULATION : 3 2 2 , 5 0 6 MEDIA HIGHLIGHTS. PUBLICATION: P u n k e e PUBLICATION: Punkee Facebook CIRCULATION : NA CIRCULATION : 1 4 5 , 4 0 8 MEDIA HIGHLIGHTS. PUBLICATION: The Urban List PUBLICATION: The Urban List Facebook CIRCULATION : 5 2 6 , 6 9 4 CIRCULATION : 3 1 8 , 3 4 9 MEDIA HIGHLIGHTS. PUBLICATION: Concrete Playground PUBLICATION: Concrete Playground Facebook CIRCULATION : 6 8 7 , 0 0 0 CIRCULATION : 1 0 4 , 7 2 9 MEDIA HIGHLIGHTS. PUBLICATION: B r o a d s h e e t PUBLICATION: Broadsheet Facebook CIRCULATION : 7 0 7 , 3 7 8 CIRCULATION : 2 8 4 , 1 1 2 MEDIA HIGHLIGHTS. PUBLICATION: Time Out Melbourne PUBLICATION: Time Out Melbourne (EDM) CIRCULATION: 5 4 6 , 0 0 0 CIRCULATION : 6 7 , 3 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Time Out Melbourne Facebook PUBLICATION: Time Out Melbourne Instagram CIRCULATION : 1 2 9 , 8 5 2 CIRCULATION : 1 0 5 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: We Know Melbourne PUBLICATION: We Know Melbourne CIRCULATION : 7 , 9 0 5 CIRCULATION : 7 , 9 0 5 MEDIA HIGHLIGHTS. PUBLICATION: Milkbar Magazine PUBLICATION: Milkbar Magazine Facebook CIRCULATION : 1 0 , 8 8 1 CIRCULATION : 3 , 5 3 3 MEDIA HIGHLIGHTS. PUBLICATION: City of Melbourne PUBLICATION: City of Melbourne (EDM) CIRCULATION : 3 1 , 0 0 0 CIRCULATION : N/A MEDIA HIGHLIGHTS. PUBLICATION: City of Melbourne (Facebook) PUBLICATION: City of Melbourne (Facebook) CIRCULATION : 3 9 8 , 9 1 4 CIRCULATION : 3 9 8 , 9 1 4 MEDIA HIGHLIGHTS. PUBLICATION: Hunter and Bligh PUBLICATION: Australian Jewish News CIRCULATION : 8 0 , 0 0 0 CIRCULATION : N/A MEDIA HIGHLIGHTS. PUBLICATION: T o t a l G i r l PUBLICATION: Beat Magazine CIRCULATION : 3 4 , 7 2 1 CIRCULATION : 2 0 8 , 0 8 0 MEDIA HIGHLIGHTS. PUBLICATION: Ella’s List PUBLICATION: Ella’s List Facebook CIRCULATION : 1 8 0 , 0 0 0 CIRCULATION : 1 2 , 7 3 4 MEDIA HIGHLIGHTS. PUBLICATION: Melbourne Chinese Post PUBLICATION: Melbourne Chinese Post Facebook CIRCULATION : 1 3 , 9 9 5 CIRCULATION : 1 , 3 0 6 MEDIA HIGHLIGHTS. PUBLICATION: Vision China Times (e - p a p e r ) PUBLICATION: Vision China Times (e - p a p e r ) CIRCULATION : 7 2 0 , 0 0 0 CIRCULATION : 7 2 0 , 0 0 0 MEDIA HIGHLIGHTS. PUBLICATION: Bendigo Advertiser PUBLICATION: Bendigo Advertiser Facebook CIRCULATION : 7 9 , 5 7 7 CIRCULATION : 4 7 , 6 8 8 MEDIA HIGHLIGHTS. PUBLICATION: M i N D F O O D (EDM) PUBLICATION: 50 Something Magazine CIRCULATION : 4 7 , 0 0 0 CIRCULATION : 8 5 , 3 1 0 COVERAGE LOG. PDF EXCEL Cat Lovers Show 2018 - Achieved Editorial Date Publication Headline/Article Type Medium Circulation/AUV Link 26.11.17 Only Melbourne Cat Lovers Show 2018 Online 25,000 https://www.onlymelbourne.com.au/cat-lovers-show#.W2vc5tUzaM8 https://www.facebook.com/melbournethingstodo/photos/a.678523375497353.1073741825.18038999864402 26.11.17 Only Melbourne Cat Lovers Show 2018 @ Royal Exhibition Building Facebook 21,468 9/1941840799165598/?type=3&theater Moreton Hire partners with Event Management International for Dog & Cat Lovers http://www.specialevents.com.au/moreton-hire-partners-with-event-management-international-for-dog-cat- 29.11.17 Australasian Special Events Show Portfolio Online 21,886 lovers-show-portfolio/ https://www.timeout.com/melbourne/news/furr-real-the-cat-lovers-show-is-coming-to-melbourne-next-