JANUARY 19, 2017 THE Sands REPORT UNIFYING THE ALT COMMUNITY Shaking Things Up Part II: following Generation X. There are no precise years defining Millennials, but most consider this cohort to fall between those born in the early 1980s and to the Millennials Aren’t Happy mid-1990s to early 2000s. e got things off to a rocking start last week with ten suggestions This topic came up because for things you can do to shake of a study you did for the things up at your station in 2017. NAB 10 years ago. Briefly, This week, Mike Henry, the what did your original owner and CEO of Paragon Media Strategies, study find about this group? W The study that Paragon conducted checks in with some more sparks to help light for NAB ten years ago found that a fire under the format. If you’re not familiar radio was a convenience medium Mike Henry with Mike, he began his career in 1979 in the for this generation, meaning it better heat of the college radio era in Athens, Geor- be easy to use, it better be free, and gia, and continued on that path to help create it better be readily available on multiple devices and the Alt and Triple A formats in the ‘80s and platforms. Fortunately, radio still passes that bar. ‘90s. Today’s topic? Millennials! So, all good? No. The content that radio provides was not viewed as I want to talk to you about radio and meeting their needs even back then. Millennials have millennials, Mike. But first, how do you already re-set their entertainment plate with define millennial? many other new delivery options, and their Millennials is the name of the demographic group expectations for radio are different than previ- Contact: Richard Sands (415) 383-5955 • [email protected] ©All Rights Reserved #1 AAA (BDS) #2* MB MONDO COZMO BISHOP BRIGGS MILKY CHANCE PHANTOGRAM MARIAN HILL THE HEYDAZE “SHINE” “WILD HORSES” “COCOON” “SAME OLD BLUES” “DOWN” “HURT LIKE HELL” MB: 29* MB: 19* THE FOLLOW UP TO THE FOLLOW-UP TO THE NEW AT: KQGO IMPACTING NEW AT: MCAL, WKQX, WXXJ, WEXX BIGGEST ALT SONG HIT “YOU DON’T GET ME FEATURED IN THE NEW NEW AT: KXTE, WXXJ, NOW ON OVER 30 STATIONS OF THE LAST 2 YEARS!! HIGH ANYMORE” APPLE AIRPODS AD ALT 1/31 WFUZ, WHHZ, WCYY TOP 20 ALT iTUNES CHART MB: 23* #1 SHAZAM: AUSTIN, EARLY BELIEVERS: NOW ON OVER 45 STATIONS MEDIABASE: 35* BALTIMORE, DENVER, ALT NATION, WKQX, APPROACHING #1 AT AAA NOW ON OVER 35 STATIONS OVER 11M SPOTIFY STREAMS FROM THE TOP 5 PITTSBURGH & PORTLAND, OR KQGO, KTCL, APPEARING AT: HANGOUT FESTIVAL, WEBN 2, KKDO, KHTB, GOVERNORS BALL, FORECASTLE, APPEARING AT: COACHELLA, SOPHOMORE ALBUM ALBUM THREE TOP 5 IN 30+ MARKETS SHAKY KNEES, BONNAROO HANGOUT FESTIVAL, BLOSSOM ARRIVING 3/17 KJCK, WRRV, WLKK, TOP 10 IN 70+ MARKETS WEDG, KPOI, SELLING OVER 2K BOTTLEROCK, SHAKY KNEES CONFIRMED FOR UPCOMING ROSE TO TOP 10 iTUNES OVER WAQX, KNRQ SINGLES PER WEEK TOUR COACHELLA! THE WEEKEND THE SANDS REPORT ● page 2 of 6 ous generations. Millennials Ten years ago you also rec- want music radio stations to be ommended that we needed their screening platform to find new formats and fresh new songs and artists, which approaches. I assume you feel they will then explore and in that didn’t happen? some cases, download or playlist How many new radio formats for on their own. They want radio young listeners can you count from to serve as their music discovery the last ten years? I count zero. filter, not a repetition machine of the same new music over and That’s true. Now, to bring it over. These young audiences to the present, here we are expect something different than one full decade after your what radio has given them and study, and radio is still miss- still provides. ing the boat with millenni- als overall, isn’t it? Uh oh. I can see where this is headed. One Yes, and radio’s lack of response is only making it of your recommendations ten years ago was harder to re-take younger listeners. that radio should aggressively pursue listeners under 25. How’d that go? OK. We have a new year—seems like it’s a Millennials almost universally perceive that radio does perfect time to shake things up, especially not care about them, their generation, or their differ- considering so many stations are either flat, ent taste and consumption needs. They perceive radio or down, in the ratings lately. Can you give to be for their parents and older generations. us some concrete suggestions or examples of what PDs might consider if they want to do Dang. That’s radio in general. How did Alt things differently, Mike? radio do in particular in this regard? Well, I shouldn’t be giving free advice, but the re- I wouldn’t say that any commercial radio format is search speaks for itself. Believe it and follow it. I have structured for Millennials. Radio formats are still plenty of specific ideas for anyone who is serious about built around premises of previous generations, and responding to Millennials’ needs, with a lot of are woefully outdated for today’s young adult learned experience from my work with non- consumption patterns. commercial music discovery formats. As much TELL ME SMASH ALBUM AVAILABLE CAGE THE ELEPHANT THE FOLLOW-UP I'M PRETTY SMASH FROM THE EVERYWHERE NOW!! TWO #1 HITS “TROUBLE” “COLD COLD COLD“ & “MESS AROUND” 12+ NEW ADDS TW & MOST ADDED AGAIN! 40+ ON BOARD IN 2 WEEKS! 33*D TW…#3GG AND SOARING TOP 25!!! GRAMMY FROM THE BAND WITH THE MOST “COLD COLD COLD” VIDEO: CLICK HERE NOMINATED ALT #1’S IN THE PAST DECADE ROCK ALBUM OF COLBERT PERFORMANCE: CLICK HERE THE YEAR! CONTACT: DENNIS BLAIR 212-833-5534 [email protected] ARTIE GENTILE 310-272-2065 [email protected] THE SANDS REPORT ● page 3 of 6 THE xx “ON HOLD” Shaking It Up it 2017, Part II (Con’t) as some may try to make this difficult, this is not rocket SHAZAMING IN: AUSTIN SANTA BARBARA science. It’s simply about building your format from the SACRAMENTO outside in versus the inside out. PORTLAND MINNEAPOLIS Headline Tour+ ROCHESTER PROVIDENCE Coachella+Bonnaroo+ MILWAUKEE SEATTLE & MORE OK. Here’s a hypothetical: Suppose a station Shaky Knees+Boston OVER 25K ALBUMS SOLD Calling+More FIRST WEEKEND is doing “OK” in the ratings. Nothing spe- OVER 38K SINGLES SOLD cial, but making money and hitting budgets. 28* Mediabase Is it worth blowing up the brand to create #4 on Alt 18 Countdown something new #1 Best-researching current at XMU “As or different to Top 10 airplay at KNRK WLUM WBRU CD102.5 much as some satisfy these may try to make this hard to satisfy difficult, this is not millennials? For a low performing Alt Photo Corner rocket science!” or mediocre rated station, what is there to lose? For a high performing station, start with a night show or a stream to test the new approaches. Sooner or later, radio’s business model and the desires of Millenni- als will have to meet. There is no business model without younger listeners coming into radio, so I know where I would start. Go big or go home. Next week in Parts III & IV, how you can go big in shaking things up. Plus, there’s another The Dropkick Murphys paid a visit to WBOS to play an acoustic set. That’s ADA’s Tommy Delaney on the far person’s unique take on what Alt radio should left, and APD/MD John Mullett third from the right. do. Contact info: call the cell at Rush your Alt photos to [email protected] (303) 810-6453 or you can write to [email protected]. Our Mailing Address: The Sands Report LLC • 38 Miller Avenue, #469 • Mill Valley, CA 94941 #1 MOST 13* ALT BUILDING IMPACTING JON BELLION 30* ALT ADDED NEW: WSUN & KRAB ALT 1.24 "ALL TIME LOW" BUILDING ON 55+: WKQX, LIVE 105, NEW: KUCD ON 35+: KYSR, WKQX, 33* ALT BUILDING KTBZ, DC101, WRDA, NEW: KBZT & WWYY LEADING THE WAY: KQGO, LIVE 105, WRFF, 40+ ON BOARD: WRFF, KNDD, KQGO, 91X, COULDN’T WAIT: KBZT, KKDO, WMRQ, KPOI KTWN, KBZT, WSUN, ALT NATION, KTBZ, WRFF, KBZT, KPNT, & MORE KYSR, WRFF, WSFS, KQGO, KROX, WROX, & MORE TOP 10 SELLING US SINGLE KPNT, & MORE WSFS, 89X, KQGO, WSUN, 23+ MILLION STREAMS KPNT, KNRK, & MORE LA/PHILLY SHAZAM 20+ ZIPS 157+ MILLION STREAMS TOP 5 RTM ALL DEMOS TOP 20 US SHAZAM 5+ MILLION 11+ MILLION STREAMS GREEN DAY TOUR SUMMER ‘17 21+ MILLION ON TOUR WITH STREAMS US TOUR MARCH ‘17 BOTTLEROCK & STREAMS SHAKY KNEES TWENTY ONE PILOTS THE SANDS REPORT ● page 4 of 6 Added/New in the Top 50 WRDA-Atlanta No adds WSFS-Miami Bastille, Glass Animals KROX-Austin Spoon, New at: Young The Giant WLUM-Milwaukee RHCP Live 105 & 89X 13* KIMMEL 1/23 ALT 92.9-Boston No adds KCMP-Minneapolis Japanese 1900 Singles TW +42%! +142! House, Magnetic Fields, 193k Streams TW! WEND-Charlotte No adds Middle Kids, Spoon WKQX-Chicago No adds KQGO-Minneapolis Bastille, “WISH I KNEW YOU” 18* +120! CD102.5-Columbus Cloud Noth- Cage The Elephant, LP, Marian Hill New: Alt Nation KXTE ings, Declan McKenna, Moby/Void Music Choice Cage The Elephant, KNRK KKDO WFUZ KJEE Pacific Choir, Twenty One Pilots Hembree, Mondo Cozmo, Moose- 119 - 91*!! 2200 Singles TW! KTCL-Denver Cage The Elephant blood, The Hunna, Zipper Club 342k Streams TW 89X-Detroit Bastille, AMITW, WBUZ-Nashville Bastille, Lumineers, Strumbellas, The 1975 Halestorm X96-SLC No adds KTBZ-Houston No adds WROX-Norfolk The Shins KHTB-SLC Cage The Elephant Alt 103.3-Indianapolis Bastille, The Edge-Ok City Bastille, Dreamers, Young The Giant Cemetary Sun, Georgia Flood, KBZT-SD Sigma, Spoon Heydaze, Wrecks, The xx WXXJ-Jacksonville Bastille, 91X-SD Jimmy Eat World, The 1975 WRFF-Philadelphia No adds Bishop Briggs, Mondo Cozmo, Live 105-SF Twenty One Pilots Rag ‘N’ Bone Man KDKB-Phoenix No adds The End-Seattle The Shins KRBZ-Kansas City No adds WXDX-Pittsburgh No adds KPNT-St.