Content Delivery Networking pg. 3 Inside SBC Privacy Manager . pg. 2 Data with David . pg. 3 Wi-Fi Update . pg. 4 GigaMAN Enhancements Launching This Quarter . pg. 4 SBC Aids Wildfire Fight . pg. 4 UPDATE DSL Data News . pg. 5 Selling Below Tariff with Custom Contracts . pg. 6 Solutions for Success SBC Dish Network to Debut. pg. 7 Webwatch . pg. 7 Consultant/Vendor Sales Group Watch Out for Social Engineering . pg. 8 November 2003 Spam – Friend or Foe? . pg. 10 Cingular Wireless News Section . pg. 11 SBC LD Introduces First Middle East Calling Plan . pg. 11 SBC California Unveils New Unlimited Calling Offer . pg. 11 The Importance of HIPAA. pg. 12 Robin MacGillivray, BCS President, SBC West Be Wary of Identity Theft . pg. 13 MPLS: A Business Perspective Technology Overview . pg. 14 Thrilled To Be Back! SBC Executive News. pg. 15 Top Communication Scams . pg. 16 The Best is Yet To Come... SBC Urges Customers to Maintain Corded Phone Line . pg. 17 I’m thrilled to be back at SBC West as President SBC Online Move Center . pg. 18 FCC & Number Portability . pg. 18 of Business Communications Services. I’ve met Sterling Earns World-Class Customer Support Certification . pg. 19 several of you in my previous jobs and know 1-800-CONFERENCE Travel Alternatives . pg. 20 how important it is for us to work closely with Telecom Consultants to help maximize the Vice President’s Corner efficiency and success of many businesses. Kari Aguinaldo Here are just a few of the ways we’re continually striving to exceed CVSG Vice President your expectations in this very challenging year: ͷ We’ve improved our market coverage this year by hiring over Timing Is Everything 460 new sales professionals. In 1963, San Francisco Giants Pitcher Gaylord ͷ We’re exceeding service targets in every channel. Perry said, “They’ll put a man on the Moon before I ever hit a home run.” On July 20, ͷ We’re offering you and your clients more integrated video, wireless, wireline and broadband services than ever before. 1969, a few hours after Neil Armstrong became the first person to set foot on the Moon, Gaylord Perry ͷ We’re expanding as a national company both inside and outside hit his first home run! Timing is everything. And so it is with our traditional 13-state area. telecommunications. It’s no coincidence that as SBC ͷ We’re the nation’s leading DSL provider, with over 3 million lines Communications gets permission to offer Long Distance service in service. in a state, consumers benefit with more choices and better ͷ Our Long Distance offerings at incredible prices are very popular value. The Los Angeles Times recently published an article with customers. showing that since we got in Long Distance, “SBC companies and competitors have blitzed Californians with ads touting ever ͷ By year’s end, we’ll have more than 1,000 Wi-Fi hotspots more elaborate packages that mix traditional local phone service nationwide and we’re continuing to develop the most powerful, with such lures as fast Internet connections, unlimited long advanced network for next-generation services. distance and wireless phones… Consumers have responded by I’m confident the best is yet to come – for you, for your customers – snapping up the so-called bundles, getting discounts on DSL or for all of us. other products if they buy local phone time, or …cutting costs by Our Consultant Liaison Managers are here to assist you. Please picking and choosing among ever-expanding service menus.” call them on 1-800-552-5299 or see their contact information on SBC Long Distance (where available) provides significant savings the back cover of this UPDATE. Thanks for your continued vote of to customers who subscribe to packages of services that confidence in SBC! combine local phone service, calling features and long distance. Robin continued on pg. 2 Robin MacGillivray received a bachelor’s degree in Journalism from the Ron Fischer, SBC University of Southern California. She also earned a master’s degree in telecommunication management from the Annenberg School of Exciting News on SBC LD, Communication at USC. Robin, who completed the Stanford Executive Program at Stanford University, has been with the company 24 years, Promotions & Service Offerings holding leadership positions in Engineering, Operations, Customer I couldn’t start this column without thanking all Service, Human Resources, Systems, Finance, Marketing and Sales. of you for your involvement in SBC’s great SBC CVSG Resources For You success in 2003 – the launch of Long Distance in California. Through August, SBC had well over 1. Website: sbc.com/cvsg 4. Breaking News on CVSG Listserver 1 million Business Access Lines with SBC Long Distance in 2. Bell Advantage (Password-Restricted) 5. SBC News Broadcasts place and have garnered over 20% Market Share in the areas 3. CVSG Hotline – 1.800.552.5299 we serve – all this in a mere 8 months. (Call your Liaison Manager to get a Password to Bell Advantage or subscribe to Listserver or UPDATE and to attend Broadcasts in person or via the Internet.) continued on pg. 2 Continued from page 1 Continued from page 1 EXCITING NEWS ON SBC LD VICE PRESIDENT’S CORNER To ensure this great momentum continues, ͷ SBC Telecom is able to provide a Customers can choose from a variety of SBC will extend a number of our current number of full service offerings around long distance plans, including buckets of promotions and programs through Dec. the country in 30 areas outside SBC ter- minutes and reduced per-minute rates. In 31, 2003. These programs include: ritory. These services include: this issue of UPDATE, you can read about ͷ Small Business Reduced Rate Promotion ͷ Local Business Access Lines and our latest products, services and promo- (rates from $.032 to $.036 per minute) features tions as well as how to be alert for Social Engineering, Spam, Identity Theft and the ͷ ͷ Small Business Connections Credit Primary Rate ISDN Services (PRI) Top Communications Scams our cus- Promotion (combines LD with Access ͷ Integrated Access Service (DS1 with tomers have reported. There’s a lot more Lines back to SBC) Local, Internet, LD, and Data services) great news for you, including our new ͷ 6 Months of Credits equal to the Month- ͷ Dedicated Internet Access (128K and SBC Yahoo! Business Portal, Wi-Fi, ly Minimum Commitment of the Small greater) Content Delivery Networking, DSL, Multi- Business Plan selected (1 year term) Protocol Label Switching, and much more. ͷ Full range of Data and VPN services ͷ 9 Months of Credits equal to the Month- We’re also delighted to have two new ͷ ly Minimum Commitment of the Small Long Distance calling plans for all size columnists in our evolution of UPDATE: customers. Business Plan selected (2 year term) Robin MacGillivray, President of Business ͷ Long Distance Private Line Super Saver Our mutual customers have voted with their Communication Services – SBC West Promotion: communications decisions. They have and Carlos Alas from the SBC Contracts shown that SBC offers true value for their Management Group. We have a whole ͷ $950 DS1 in California or Nevada communications dollar. We are the #1 bunch of timely articles from our team- (1 location must be in SBC territory) rated communications company as rated by mates designed to help you hit a home ͷ City Pair Pricing – special rates for users in Fortune Magazine – not just once, run for your business as well as your DS1/DS3 between selected cities but 6 years in a row. Our products continue clients’. We look forward to setting you around the country to be the market leader in all markets we up with the right pitch. Call us on ͷ Rock My Relay Frame Relay Promotion: serve. Our Long Distance, DSL, and data 1.800.552.5299 or see the back cover for Provides 17% – 25% discounts on SBC services lead the tremendous growth. SBC Liaison Manager email addresses and PremierSERVSM Frame Relay services wants to continue to earn your business by phone numbers. providing tremendous value, leading edge (Intralata and Interlata). Some Body Cares (SBC), We do. We’re products, unmatched reliability, outstanding here for you! These programs were so well received by service, and cost effective solutions. our mutual customers, SBC decided to add We want to be the only communication 415.542.4516 some additional plans to add to the fun. [email protected] Below are a number of additional plans provider you need to recommend to our Kari that became available in the Sept/Oct mutual customers. Again, Thank You for P.S. For those of you who noticed a name timeframes: your contribution to our success. change, I hit a home run and recently got married to Richard Aguinaldo. And there was Ron Fischer, Director of Channel Delivery for SBC ͷ Business International SUPER Saver pro- another name change on our team as Bree West, has been in the telecommunications got hitched. motion: This promotion waives the $4.95 industry for nearly 25 years. monthly recurring charge for 6 months on the International package that guaran- November 2003 November tees the lowest rates available on calling “There is nothing wrong with change, if it is in the right direction.” plans for Small Businesses. – Winston Churchill ͷ Unlimited Long Distance plans have been increased from a maximum of 5 lines to now up to 10 lines (6 – 10 line segment added). This program offers unlimited SBC Privacy Manager® pick and choose the calls they wish to direct dial domestic LD calling for $20 The Caller ID of this Decade take, giving them greater control over per month per line.