Book your ticket to The Aesthetics Awards 2014 Today VOLUME 1/ISSUE 10 - SEPTEMBER 2014 IRESOLVEI EFFECTIVE PIGMENTATION RESOLUTION THAT’S KIND ON SKIN Advanced evidence-based dermatological medical devices, pharmaceuticals & medigrade cosmetics Treating Hair Aesthetics Collagen Radiofrequency Loss Awards supplements Leading figures share The finalists for the Practitioners discuss CPD article their methods for prestigious Aesthetics the benefits and Lee Brine explores the science behind RF hair loss treatment in Awards 2014 are limitations of orally in medical aesthetic procedures patients announced ingested collagen Aesthetics Journal Neoretin FC.indd 1 11/08/2014 17:07 Syneron Candela Launches Breakthrough Technology. Again. Introducing PicoWay. PicoWay is a remarkably innovative dual wavelength picosecond laser from Syneron Candela, the most trusted brand in lasers. With both 532nm and 1064nm wavelengths, PicoWay can treat a very broad range of tattoo types and colors and pigmented lesions on any skin type. PicoWay has the highest peak power and the shortest pulse duration of any picosecond laser for superior efficacy, safety and comfort. Proprietary PicoWay technology creates the purest photo-mechanical interaction available to most effectively impact tattoo ink and pigmented lesions, without the negative thermal effects of other lasers. And PicoWay has the reliability and low cost of ownership physicians want. PicoWay Launch @ CCR Expo, Olympia London October 10th & 11th, 2014 STAND #E10 www.syneron-candela.co.uk | [email protected] | Tel. 0845 5210698 ©2014. All rights reserved. Syneron and the Syneron logo are registered trademarks of Syneron Medical Ltd. and may be registered in certain jurisdictions. PicoWay and Candela are registered trademarks of the Candela Corporation. PB83214EN Contents • September 2014 INSIDER 06 News The latest product and industry news 17 News Special A look at social media in aesthetics CLINICAL PRACTICE 18 Conference Report Radiofrequency Dr Raj Acquilla reports on his recent work at international congresses Page 26 CLINICAL PRACTICE 21 Special Feature: Treating Hair Loss We ask leading aesthetic practitioners to share their methods for treating patients with hair loss 26 CPD Clinical Article Syneron Candela Launches Breakthrough Technology. Again. Lee Brine explores the science behind radiofrequency in medical aesthetic procedures Introducing PicoWay. 30 Clinical Focus IN PRACTICE Dr John Quinn looks at the avoidance and management of potential Local Marketing dermal filler complications Page 54 35 Techniques PicoWay is a remarkably innovative dual wavelength Dr Sotirios Foutsizoglou discusses hair restoration surgery for picosecond laser from Syneron Candela, the most younger patients Clinical contributors trusted brand in lasers. With both 532nm and 1064nm 39 Clinical Focus is a qualified engineer from the aero indus- wavelengths, PicoWay can treat a very broad range of Fleur-Louise Newsom explores changes in the skin associated Lee Brine try, with a career in medical technologies. He works tattoo types and colors and pigmented lesions on any with the menopause predominantly with lasers and radiofrequency energy skin type. 42 Treatment Focus sources, covering a range of surgical specialities. Dr John Quinn is an Irish qualified general Rebecca Treston provides an overview of laser hair removal practitioner with over 9 years experience in cosmetic medicine. He is a full member of the 44 Spotlight On PicoWay has the highest peak power and the shortest British College of Aesthetic Medicine. Practitioners discuss the benefits and limitations of orally ingested pulse duration of any picosecond laser for superior Dr Sotirios Foutsizoglou is the founder of collagen efficacy, safety and comfort. Proprietary PicoWay SFMedica. He specialises in cosmetic surgery 46 Abstracts and aesthetic medicine, and is a member of the International Society of Hair Restoration Surgery. technology creates the purest photo-mechanical A round-up and summary of useful clinical papers interaction available to most effectively impact tattoo Fleur-Louise Newsom is a skincare specialist at 49 Aesthetics Awards Special Focus Forme Laboratories. With 20 years experience in ink and pigmented lesions, without the negative skincare and healthy living, Fleur works closely with The finalists for The Aesthetics wardsA 2014 are announced the product development team at Stratum C. thermal effects of other lasers. IN PRACTICE Rebecca Treston is a laser specialist and a member of the American Academy of Anti-Ageing. Rebecca’s Dubai clinic, Rebecca Treston @Euromed, offers the 54 Marketing And PicoWay has the reliability and low cost of latest cutting-edge anti-ageing treatments. Jill Woods highlights the importance of considering local ownership physicians want. demographic and competition in your marketing strategy NEXT MONTH 58 Law • IN FOCUS: Lasers • Special focus: Tattoo removal PicoWay Launch @ CCR Expo, Olympia London Expert witness Liz Bardolph looks into the possibilities for damage • CPD: Laser complications • Engaging your audience October 10th & 11th, 2014 limitation with unhappy patients STAND #E10 62 Business Process Gilly Dickons on the benefits of collecting statistics to boost your Voting is open for the most business prestigious celebration 66 In Profile in medical aesthetics Dr Rita Rakus shares her experiences as a cosmetic practitioner in Visit the UK www.aestheticsawards.com 68 The Last Word today to vote in www.syneron-candela.co.uk | [email protected] | Tel. 0845 5210698 Mr Dalvi Humzah argues for clarity and unity within the medical aesthetics profession The Aesthetics Awards 2014 ©2014. All rights reserved. Syneron and the Syneron logo are registered trademarks of Syneron Medical Ltd. and may be Subscribe to Aesthetics, the UK’s leading free-of-charge journal for medical registered in certain jurisdictions. PicoWay and Candela are registered trademarks of the Candela Corporation. PB83214EN Subscribe to Aesthetics aesthetic professionals. Visit aestheticsjournal.com or call 0203 096 1228 The Science of Great Skin NeoStrata: Scientifically advanced, clinically proven dermatologist developed skincare to target specific patient needs. NeoStrata professionals: Leading medical aesthetic clinics. Practitioners requiring effective skincare. Building successful business solutions. Aesthetic Source: Multi award winning UK distributor. World renowned proven skincare options for professional aesthetic clinics. We deliver: Comprehensive training and support. Focussed marketing and PR campaigns. Skincare you and your clients will love: Meeting the needs of your business, delivering high satisfaction to your patients Call us on 01234 313130 [email protected] www.aestheticsource.com Editor’s letter August and September represent the start of analysing where you are performing well and where improvements the academic year for many. I am sure with our can and should be made. Our local marketing feature addresses wide range of readers at Aesthetics we will have how important considering your demographic and local competition ages across the board, with parents of four- is in determining your marketing strategy. Is this something that you The Science of Great Skin year-olds starting school for the first time, new are currently assessing and evaluating? Education is king throughout Amanda Cameron secondary schools, right up to those getting our lives so let’s not slow down the momentum in continuing to Editor A-level results and going to university or into strive for better results for our businesses, and for our patients. an apprenticeship or business. We live in a society of continuous Hair is the focus of this month’s journal, and in our special feature NeoStrata: measurement and each measurement leads us to another step in we ask leading practitioners to discuss effective methods for life. But how often do we subject our own businesses and practice treating hair loss. Conversely, laser hair removal specialist Rebecca Scientifically advanced, clinically proven to the same scrutiny? Do we set objectives when we start our Treston gives an overview of the technology and considerations for dermatologist developed skincare businesses? And do we review and evaluate these as we progress, implementing this as a treatment in your clinic. An excellent indication such as at end of year assessments and points of promotion, of our progress and success is commendation through awards to target specific patient needs. growth and expansion? I believe it is crucial to undertake detailed and honours. I’m sure you will all have been eagerly anticipating assessment of where we stand annually, if not more frequently. I am the announcement of the finalists for The Aesthetics Awards 2014, sure all your accountants ask for your accounts on a regular basis which are revealed in this issue. The standard of entries this year NeoStrata professionals: but take this opportunity to review every aspect of your business. was even higher than in previous years and I’d like to congratulate all Aside from complex financial analysis, we should also remember finalists for such a fantastic achievement. Now the voting and judging Leading medical aesthetic clinics. to go back to basics – think about who your customers are, what process will begin to determine the winners and highly commended they need and whether you are fulfilling those needs successfully and commended finalists ready for the ceremony on December 6th Practitioners