ANNETTE L. RUKWIED PROTEST – PITCHING – CROSSOVER DREAMING: CALIFORNIAN LATINO/A FILM FESTIVALS AND THEIR PROMOTION OF LATINIDAD Soweit nicht anders angegeben, wird diese Publikation unter der Lizenz CC BY-NC-ND (4.0): Creative Commons Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International veröffentlicht. Weitere Informationen finden Sie unter: https://creativecommons.org/licenses/by-nc-nd/4.0/deed.de https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.de This work has been published under the Creative Commons license BY-NC-ND (4.0): Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International. More information: https://creativecommons.org/licenses/by-nc-nd/4.0/deed.en https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode C/S Cover images (all private). Top: Reel Rasquache Arts and Film Festival 2011: Billboard advertising the festival, Regency Academy 6 Cinemas, Pasadena, California Bottom, left to right: San Francisco Latino Film Festival 2012: Q & A at the premiere of Sin Padre (USA 2012, Jay Francisco López), at Victoria Theatre, San Francisco, California San Diego Latino Film Festival 2010: Box Office, Ultra Star Cinemas at Hazard Center/Mission Valley, San Diego, California Street view, Mission District, San Francisco, California, featuring a poster advertising the San Francisco Latino Film Festival 2010 Gedruckt auf alterungsbeständigem Papier nach ISO 9706 (säure-, holz- und chlorfrei). Protest – Pitching – Crossover Dreaming: Californian Latino/a Film Festivals and Their Promotion of Latinidad Dissertation zur Erlangung des Titels Doktor der Geisteswissenschaften (Dr. phil.) der Fakultät Linguistik und Literaturwissenschaft der Universität Bielefeld Gutachter Professor Dr. Wilfried Raussert, Universität Bielefeld Professor Dr. Sebastian Thies, Eberhard Karls Universität Tübingen Vorgelegt von Annette L. Rukwied, M.A. Bielefeld, November 2018 Let the credits roll…: Thank you, gracias, danke! Germany, academic realm: To my thesis advisors, Professor Dr. Wilfried Raussert (Bielefeld), and Professor Dr. Sebastian Thies (Tübingen), for all their support, serenity, valuable guidance, and continued interest in my project. Thank you for traveling this long and sometimes rocky road with me. To Prof. Dr. Gabriele Pisarz-Ramírez, for her generous and inspirational mentorship in conjunction with and well beyond movement, Bielefeld University’s mentoring program for women in academia, including the invitation to participate in the International Symposium “Selling Ethnicity and Race” (November 2012, Leipzig University). To fellow members of the Special Research Center 584, Bielefeld University, “The Political as Com- municative Space in History.” SFB speakers Professor Dr. Willibald Steinmetz and Prof. Dr. Ingrid Gilcher-Holtey. SFB assistants Dr. Meike Vogel and Claus Kröger, M.A. SFB administration, Martina Fronk, Marcus Wöhrmann, and in particular Özlem Tan. Fellow researchers, Dr. habil. Jochen Kem- ner, Dr. Naveen Dubey (B-13), and Dr. Lukas Rehm (C-5). The Deutsche Forschungsgemeinschaft (DFG) for their very generous financial assistance. To the Inter-American Research Group “E Pluribus Unum,” Center for Interdisciplinary Research (ZiF), Bielefeld, where I was an associated fellow. Convenors Prof. Dr. Josef Raab (Duisburg-Essen, † 2019), Prof. Dr. Olaf Kaltmeier (Bielefeld), and Prof. Dr. Sebastian Thies. Research group assistants, PD Dr. Astrid Haas and Dr. Daniela Noll-Opitz. Fellows Prof. Sarah Corona Berkin, PhD (Guadalajara), Prof. María Herrera-Sobek, PhD (Santa Barbara), Prof. Ruth Hsu, PhD (Hawai’i-Manoa), Adrián Tovar Simoničič, M.A. (Bielefeld-San Luis Potosí), and Prof. David Wood, PhD (México D.F.). For stimulating discussions on my project throughout various stages of its completion, to Beate Kaebel M.A., Dr. Nadja Lobensteiner, Bond Love PhD, Dr. Daniela Noll-Opitz, Tobias Reu PhD, Adrián Tovar M.A., Dr. Sarina Schnatwinkel. To Yulika Ogawa-Müller M.A. and my fellow mentees at movement. A special thank you to Mr. Dirk Lehnen Dipl. Psych., Studienberatung der Universität Bielefeld, for all his sound professional advice, empathy and unswerving optimism. USA – outside California: To Margarita de la Vega-Hurtado, PhD (Houston Cinema Arts Society) for kindly helping me to con- nect to the Flaherty Seminar and for her networking assistance. Both to Ilisa Barbash, PhD (Harvard/ Peabody Museum) and Prof. Faye Ginsburg, PhD (New York University), for kindly taking the time for our respective background talks. To organizers and fellow participants of Flaherty Seminar 2009 “Witnesses, Monuments, Ruins”; Colgate University, Hamilton, NY, June 2009. i To José (Pepe) Vargas (Chicago), for our telephone interview on the Chicago Latino Film Festival. To Ray Santisteban (San Antonio) for our background conversation via Skype on Cine Acción and CineFestival. To Prof. Hilaria Cruz PhD (Austin / Louisville) for all her advice. Los Angeles, CA: To Yolanda Cruz, who introduced me to her circle of fellow filmmakers and to her lovely familia. Thank you for all your help and for your friendship. To Prof. Chon A. Noriega PhD, for his generous sponsoring of truly rewarding stays as Visiting Researcher at the University of California-Los Angeles’ Chicano Studies Research Center (2009, 2010) and for meeting up with me again (2011, 2012); for pointing me to Prof. John Ramirez (RRAFF) and Ethan van Thillo (MACSD / SDLFF). To the marvelous, dedicated CSRC staff, past and present. Thank you for all your help and for making me feel welcome: Darling Sianez, Crystal Roxana Pérez, Lizette Guerra, Connie Heskett, Javier Ibarren, and Luz Oroczo; and particularly both to Christopher Best for enlightening me about his involvement with RRAFF during his time with the California State University-Los Angeles’s Development Department, and to Michael Stone, CSRC library. To my gracious hosts on the Eastside: Liaa Raquel Cruz & Lobito of Silverlake; Iris Pineda of Atwater Village; Cindy Bebout and Rafael Vicente Velasquez, of Echo Park and, later, Highland Park. To Jesús Salvador Treviño and Bobby Murray for all their help, input, the invaluable access to private archives and not least of all their gracious hospitality. For inspirational exchanges and their hospitality, to Jesse Lerner, Sara Harris, Ed and Minerva. To all at Reel Raquache Arts and Film Festival (RRAFF): Prof. John Ramirez, PhD, for all his great help and enlightening exchanges. Bel Hernandez Castillo, Ángela María Ortíz Sinclair, Lorena Alvarado, Valentín Durán, Ashalee Fann, Anselmo Ortiz Sinclair, Anabel Reyes de Gonzalez, Miguel Torres; as well as to Sandra Mastroianni, Patricia Krebs, and Margaret Garcia. To RRAFF sponsors for their precious time and input: Josefina López (CASA 0101), Collette Rocha (California State University-Los Angeles), Dr. Efaín Fuentes Garza (The Walt Disney Company, Burbank). Of the Cinemateca Los Angeles Student Film Festival: Harry Ortíz Liflán, Patricia Nava, Emelda Gutiérrez. Of the Los Angeles Latino Film Festival (LALIFF): Marlene Dermer. Of the East Los Angeles Society of Film and Arts (TELASOFA): Juan Escobedo. ii Of the National Association of Independent Latino Producers (NALIP, Santa Monica): Kathryn F. Galán. The Borderlands: San Diego, CA – Tijuana, BC, Mexico: To Prof. Norma Iglesias-Prieto, PhD (SDSU), whom I cannot thank enough not only for introducing me to Tijuana but also to Adriana Trujillo (BorDocs, Tijuana Foro Documental) and Sal Ricalde (Imaginería Audiovisual de la Frontera), both of whom I wish to thank as well. Moreover, muchísimas gracias to yourself and your husband, Prof. Jorge Carillo for your kind hospitality during SDLFF 2010. Of the Media Arts Center San Diego and the San Diego Latino Film Festival: Ethan van Thillo, Lisa Franek, Patric Stillman, Helen Guzmán, Morgan Sully. To SDLFF sponsor, Luis González (Neighborhood House Association, San Diego). Santa Barbara, CA: To Prof. María Herrera-Sobek, PhD and Prof. Francisco Lomelí, PhD. San Francisco, CA-Bay Area: Of Cine Acción: Prof. Rosa Linda Fregoso PhD, Maureen Gosling, Lourdes Portillo, Jennifer Maytorena Taylor, Deanna Pachinger, José Torres. At Cine + Mas / San Francisco Latino Film Festival (SFLFF): Gracias, Lucho Ramirez, for all the insights into the wonderful and important work you all do. Jeremy Bartlett, Gladys Rocha, Laura Ramirez, Damián Díaz, Vivienne Dipeolu, Jesús Contreras, Mario Verduzco, Juliana Mojica, Joan McCarthy, and everyone else. Of International Latino Film Festival San Francisco (ILFF): Gracias, dear Sylvia Perel, for serving as the first point of connection to John Petrovsky Carvajal and Gloria López-Gutiérrez, whom I want to thank for all their time, kind hospitality and invaluable input. To SFLFF collaborators: Fara Akrami (Artists’ Television Access), Adrián Arias (Mission Cultural Center for the Latino Arts), George Iacone (ATA), Professor Dr. Susana Kaiser (University of San Francisco), Yo Ann Martínez (KQED), Jason Wallach (MCCLA). At Stanford, a huge thanks to Dr. Adán Griego and the team of Stanford University’s Greene Library / Special Collections as well as to Prof. Yvonne Yarbro-Bejarano PhD for our background talk. And to my gracious hosts in the Bay: Maureen Gosling & Mr. Putter; Marlita Kahn, Tatiana, Luis Delgado-Qualtrough; Lisa Ryers: Dankeschön. iii To the filmmakers, producers, actors, and activists for your time, patience, candor, and generous sharing of networks and other resources: Maritza Alvarez, Cruz Angeles, Yareli Arizmendi, Alberto Barboza, Richard Bracamonte, Denisse