The news in here Media inforMation 2009 is in here Automotive News Europe Your Automotive News in Europe What’s Inside Local Sources, Global Resources: The Automotive News Group 3 Our mission 4-5 Our reach 6-7 Our readers 8-9 Our events 10-11 Our content 12 Our supplements 13 Our issue highlights 14 Our issue highlights 15 Our advertisers and sponsors 16 Our rates 2009 North America’s leading Europe’s best-read The German-language automotive newspaper automotive newspaper newspaper for automotive 17 Our mechanical data 2009 for more than 80 years for more than 10 years industry executives 18 Autonewseurope.com Circulation: 73,573 Circulation: 19,261 Circulation: 39,329 19 Our terms and conditions Published: Weekly Published: Biweekly Published: Biweekly Language: English Language: English Language: German 20 Our team Distribution: USA Distribution: Europe Distribution: Germany Audited by: ABC Audited by: BPA Austria Switzerland About ANE Audited by: IVW www.autonews.com www.autonewseurope.com Automotive News Europe is based in Oberpfaffenhofen, near Munich, www.automobilwoche.de Germany. It is the only English-language publication for the European automotive industry. Launched in 1996 in London, ANE is a respected and The Chinese and English language website and weekly e-mail trusted source for up-to-date news and information for C-level managers and newsletter for automotive industry executives. decision makers in the European automotive industry. ANE publishes once every two weeks, but delivers news online 24 hours a day, 7 days per week Unique visitors: 21,240 through its Web site autonewseurope.com. Published: weekly Language: Chinese, English Distribution: Worldwide Audited by: WebTrends autonewschina.com 2 Automotive News Europe Media Information 2009 www.autonewseurope.com Our Mission A Tradition of Excellence Through market changes, industry corrections, innovations and advancements, Automotive News Europe continues to be the voice of the industry. For more than 80 years, there has been one benchmark in the automotive industry: Automotive News. Our sister publication in Thirteen years after our launch, ANE still operates with one goal: To deliver the news that you need to know. North America has set the standard for coverage of automakers, suppliers, retailers and all associated facets of an ever-changing With a dedicated team of reporters in 10 countries, ANE covers the world for an audience business. Each week more than 73,000 paid subscribers* rely on of key decision makers. And we cover all sides of the industry – from automakers to their original equipment suppliers to distribution networks and beyond. Automotive News’ coverage of the market. It is from this model that Automotive News Europe continues to build its own reputation. ANE An industry leader is a proud member of the Crain Communications family. Among the Our latest market research shows that about 20,000 subscribers, including the top executives in the industry, largest privately-owned business publishers in the United States. read us regularly. When it comes to reaching advertisers, we are No. 1 among European business-to-business Crain Communications publications are the voice for their respective automotive publications. When it comes to delivering content on a pan-European level, we are the leader. business and consumer markets. Mostly, ANE is read by the decision-makers that matter. Increased reach advertising & Media automotive Where do we reach? everywhere in europe. From Germany to England, Spain to the Benelux, ANE attracts a City Business Publications broad-based, pan-European readership. insurance & investments A u t o m o t iv e N e Why do they read us? ANE delivers the latest news, in-depth analysis and a greater understanding of the w s E u r o p e automotive world. We deliver hard news that is fair, timely and accurate. We deliver editorials, commentaries, data and special features. Expanding in 2009 Plastics & r In 2009, ANE will continue to grow and change. We will redesign our online products, expand our reach into ubber american t rade Publications new markets in central and eastern Europe and organize more events. For the first time, ANE will host a Communications AM ER IC conference in St. Petersburg, Russia, on the Russian market (September 3-4). And we will continue our tradition AN Healthcare of hosting the ANE Congress, this time in Brussels on June 30-July 1, 2009. We will continue to be the source of news and information in the industry. environmental Human resources AM AMER ERIC ICAN AN Jason Stein Publisher *Source: June 2008 ABC Statement www.autonewseurope.com Automotive News Europe Media Information 2009 3 Our Reach Geographical Breakdown of Qualified Circulation By Subscriber Circulation: Total qualified circulation: 18,571* Scandinavia 940 Germany 4,663 • Over 50% of Automotive News Europe’s Other Europe 352 Benelux 1,360 total circulation is paid* North America 1,426 • Almost 80% of total circulation is UK & Ireland 4,123 Rest of World 732 requested by the subscriber or the subscriber’s company directly.** *BPAJune2008AuditedPublisher’sStatement,geographicbreakdownbasedon ANEMay26,2008issue France 1,105 **BPAJune2008AuditedPublisher’sStatement,PersonalDirectRequest= 10,945copies(58.9%)andcompanyrequestcopies=3,506(18.9%) Eastern/Central Europe/ Russia/ Ukraine 1,152 Austria/Switzerland 762 “For Small Caps like SinterCast, Automotive News Europe is Spain/Portugal Italy 1,174 782 the primary source of market information, OEM movements and statistics – not just in Europe, but globally.” Steve Dawson President & CEO SinterCast Limited, UK 4 Automotive News Europe Media Information 2009 www.autonewseurope.com Our Reach Industry Breakdown by Sector Investment/Finance Services Materials Cars, Trucks/ Buses, Caravans Advertising/Publicity 3.4% 2.7% 4.3% “Automotive News Europe 4.4% 30.9% Production Equipment is compulsory reading 4.4% for anyone who wants Independent Design & 4.6% Engineering Firms to keep their finger on Retail the pulse of our rapidly (Motor Vehicle Dealer/ 10% Distributor/Repair/ Services) changing global industry.” Carl-Peter Forster 10.7% 24.7% GM Vice President, President GM Europe Chairman, Saab Automobile AB Chairman, Adam Opel AG Supervisory Board Other Components Source:*Publisher’sowndata “A well-informed publication with a broad perspective and an independent voice.” Bernd Bohr Member of the Board of Management Chairman Automotive Group Robert Bosch GmbH www.autonewseurope.com Automotive News Europe Media Information 2009 5 Our Readers Readership by Seniority Level 25% specialist level 42% upper management Pass-along rate: 5.8 x 18,571 qualified subscribers: 32% 107,711* readers per issue middle management *Estimate based on ANE Readership Survey 08 Editorial quality of ANE 82% of readers are 96% of readers read ANE 65% of readers say 86% trust ANE news 81% say ANE helps to for the latest news they can’t get our news stories form an opinion anywhere else decision makers Average reading 96% 65% 86% 81% time – 38 minutes 6 Automotive News Europe Media Information 2009 www.autonewseurope.com 66% Our Readers56% Advertising advantages36% of ANE31% ANE Wall Street EADATZ Journal autotechnology Which European automotive/business As a subscriber of ANE, how many pages How many times do you refer back to ANE? publication are you the most familiar with, of the issue do you typically read? or have read? ANE’s subscribers 66% typically read 56% more than 59% 75% of all subscribers 36% typically refer back to ANE 31% of all pages per issue creating a high potential ANE Wall Street EADATZ Journal autotechnology to reach your audience. Conclusion: ANE’s readership is much stronger than Conclusion: ANE subscribers read more than half of all Conclusion: Nearly three-quarters of all readers refer other business-to-business automotive publications, pages in the issue, creating a high potential of contact back to ANE at least one more time for further reading. and just slightly behind the Wall Street Journal. with advertisers. 66% 56% 36% Ads in ANE have excellent effect and31% create multiple reactions: •AN 86%E Waofll all Stre readerset EAhaveDA respondedTZ to advertising by discussing with colleagues, visit advertisers’Journal website or evenautotechnolog consideringy buying products • 20% of readers bought advertised products or services or recommended to buy • ANE is reused in 77% of all cases – archived or passed on. This provides additional contact possibilities for each advertising and a lasting effect. Automotive News Europe Readership Survey 2008, teleResearch GmbH, Mannheim www.autonewseurope.com Automotive News Europe Media Information 2009 7 Our Events Automotive News World Congress Automotive News PACE Awards January 19-22, 2009, Detroit, Michigan April 20, 2009, Detroit, Michigan The Automotive News World Congress is one of the world’s top automotive events. Every The Automotive News PACE Awards honor superior innovation, technological advancement January, leaders of the industry gather to discuss key issues and strategies for the coming and business performance among automotive suppliers. This prestigious award, now in its year. This four-day event features more than 30 industry speakers and typically draws close to fifteenth year, is recognized around the world as the industry symbol of innovation. PACE 800 top-level decision makers. Award finalists have come from the U.S., Canada, Mexico, Brazil, Italy, Spain, France, Belgium, autonews.com/worldcongress Luxembourg, Switzerland, Germany, Australia, the UK, Korea and Japan. Automotive News and co-sponsors Ernst & Young and TRC Inc. will present these prestigious awards at a black- European Automotive Hall of Fame tie ceremony on April 20, 2009. March 3, 2009, Geneva, Switzerland autonews.com/pace The European Automotive Hall of Fame is a tribute to the great individuals of the automotive industry. It is a tangible means of recognizing their technical, managerial and entrepreneurial Automotive News China Conference achievements. Every year an elite group of individuals is inducted into the Hall of Fame at April 20, 2009, Shanghai, China a gala dinner ceremony during the Geneva Motor Show.