Considerations and Process in the Development of a Mobile Application for the Jordan Schnitzer Museum of Art Jessica Irene Hodgdon Master’s Research Project University of Oregon | Department of Arts and Administration Research Advisor: John B. Fenn III, Ph.D. June 2012 Presented to the Arts & Administration program of the University of Oregon in partial fulfillment of the requirements for the Degree of Master’s of Science in Arts Management. Considerations and Process in the Development of a Mobile Application for the Jordan Schnitzer Museum of Art TABLE OF CONTENTS Signature Page ................................................................................................................ vi Acknowledgements ........................................................................................................ vii Resume ......................................................................................................................... viii Abstract and Keywords ................................................................................................... xi Chapter 1: Introduction ....................................................................................................... 1 Problem Statement and Significance .............................................................................. 1 Research Question ........................................................................................................... 3 Definitions ....................................................................................................................... 4 Benefits of This Research Project .................................................................................... 5 Chapter 2: Research Methodology ...................................................................................... 6 Research Design .............................................................................................................. 6 Literature Review ......................................................................................................... 6 Application Comparison .............................................................................................. 6 Meetings with JSMA Staff ........................................................................................... 6 Application Development ............................................................................................ 7 Researcher Role ............................................................................................................... 7 Research Type .................................................................................................................. 8 Research Cycle ................................................................................................................. 8 Researcher Biases .......................................................................................................... 10 i Considerations and Process in the Development of a Mobile Application for the Jordan Schnitzer Museum of Art Conceptual Framework ................................................................................................. 10 Chapter 3: Literature Review ............................................................................................ 13 Introduction ................................................................................................................... 13 History of Handheld Devices in Museums – And Their New Potential ....................... 13 Mobile Applications and The Contextual Model of Learning ....................................... 16 Visitor Wants and Needs from a Museum Mobile Device ............................................ 18 Engaging Audiences – Inside the Museum and Out .................................................... 21 Chapter 4: Development Process ...................................................................................... 25 Planning ......................................................................................................................... 25 Why Toursphere? .......................................................................................................... 25 Comparison of Museum Mobile Applications .............................................................. 26 Videos ......................................................................................................................... 27 Family Visit Tips ........................................................................................................ 28 Calendar ..................................................................................................................... 28 Tours .......................................................................................................................... 29 Exhibition Information .............................................................................................. 29 Design ............................................................................................................................ 30 Overall look and feel .................................................................................................. 31 Goals of the Application ................................................................................................ 31 What Is Included: Page By Page.................................................................................... 32 ii Considerations and Process in the Development of a Mobile Application for the Jordan Schnitzer Museum of Art Site Map ..................................................................................................................... 32 Home .......................................................................................................................... 33 Exhibitions ................................................................................................................. 34 Audio Guides .............................................................................................................. 34 Videos ......................................................................................................................... 35 Learn & Play ............................................................................................................... 35 Calendar ..................................................................................................................... 36 Museum Information ................................................................................................. 36 Chapter 5: Recommendations for Moving Forward and Conclusion .............................. 38 Application Content Recommendations ....................................................................... 38 Exhibitions ................................................................................................................. 38 Audio Tours ................................................................................................................ 38 Videos ......................................................................................................................... 39 Learn & Play ............................................................................................................... 39 Calendar ..................................................................................................................... 40 Museum Information ................................................................................................. 40 Updating Design Elements ............................................................................................ 41 Advertising the App – And the Museum – to Incoming Students ............................... 41 Native App vs. Web App ................................................................................................ 41 Conclusion ..................................................................................................................... 42 iii Considerations and Process in the Development of a Mobile Application for the Jordan Schnitzer Museum of Art Appendices ........................................................................................................................ 44 Appendix A: Research Cycle .......................................................................................... 44 Appendix B: Conceptual Framework/Concept Map ..................................................... 45 Appendix C: Smith & Tinio Audio Tour Survey Results ............................................... 46 Appendix C.1: Metropolitan Museum of Art audio tour survey results (abbreviated) .................................................................................................................................... 46 Appendix C.2: The Jewish Museum audio tour survey results (partial) .................. 47 Appendix C.3: The Whitney Museum of American Art audio guide survey ............. 48 Appendix D: Comparison of Mobile Apps .................................................................... 49 Appendix E: Current JSMA Website Design ................................................................ 52 Appendix F: New JSMA Website Design ...................................................................... 53 Appendix G: JSMA Mobile App Screenshots ................................................................ 54 Appendix G.1: Home Screen ...................................................................................... 54 Appendix G.2: