STYLE ARCHETYPES + SUBSETS STYLE ARCHETYPES + SUBSETS WHAT IS A STYLE ARCHETYPE? ● a very typical example of a certain person or thing ● an original that has been imitated There are between 10-20 recognized style archetypes and most women embody a combination of 3, with one being the most prominent while the other 2 are the subsets. On the next pages, you’ll see 8 major archetype and some suggested subsets that typically fall under the archetype. Any subset can be an archetype if you more strongly associate with that style. CLASSIC + TIMELESS Potential subsets: preppy, boho, minimalist, feminine, edgy STORES / BRANDS / DESIGNERS Carolina Herrera Brooks Brothers J. Crew Chanel DVF STYLE NOTES Button down shirts, crisp collars, wrap dresses, blazers Neutral + pops of colors, tailored pieces Subtle patterns (stripes, animal print, plaid) STYLE ICONS + CELEBRITIES Jackie Kennedy Audrey Hepburn Michelle Obama Kate Middleton Anh, 9 to 5 Chic Blogger Mary Orton, Memorandum Blogger FEMININE Potential subsets: classic, preppy, boho/romantic, minimal STORES / BRANDS / DESIGNERS Kate Spade Tory Burch Diane Von Furstenberg LOFT, Talbots Sezane Amour Vert STYLE NOTES Classic pieces with feminine design elements that include: florals, ruffles, eyelet, pastels + bright colors Dresses + skirts that are floaty STYLE ICONS + CELEBRITIES Reese Witherspoon Kate Middleton Anh, 9 to 5 Chic Blogger Mary Orton, Memorandum Blogger MINIMALIST Subsets: masculine, vintage, classic STORES / BRANDS / DESIGNERS Calvin Klein Everlane Need Supply Co Rag and Bone Garmentory Everlane The Dreslyn STYLE NOTES Neutral colors - lots of black and white Little to no embellishments Structural garments STYLE ICONS + CELEBRITIES Jennifer Aniston Meghan Markle Ruby Rose BOHO/ROMANTIC Subsets: feminine, girly STORES / BRANDS / DESIGNERS Anthropologie Free People Isabel Marant Amour Vert Lucky Brand Diane von Furstenberg STYLE NOTES Lots of colors - bold, bright and pastel Floaty skirts and dresses Cowboy hats/boots Overload of florals, embroidery, fringe, fur Large sunglasses STYLE ICONS + CELEBRITIES Sienna Miller Drew Barrymore Mary Kate Olsen EDGY Subsets: rocker, grunge, punk, goth STORES / BRANDS / DESIGNERS H&M Vivienne Westwood Gareth Pugh Top Shop Zara STYLE NOTES Leather accents or all over Heavy boots, short skirts, band t-shirts Plaid, pops of neon or rich jewel tones, lots of black STYLE ICONS + CELEBRITIES Victoria Beckham Kate Moss Gwen Stefani Rihanna Krysten Ritter Kristen Stewart MASCULINE Subsets: minimal STORES / BRANDS / DESIGNERS Rag and Bone J. Crew H&M Gap Banana Republic Intermix Saks STYLE NOTES Masculine details such as: button downs, suspenders,ties, trousers, Shoes include brogues, oxfords + loafers Clothes nicely tailored STYLE ICONS + CELEBRITIES Diane Keaton Mary Orton Kelly, Alterations Needed blogger Ellen DeGeneres ANDROGYNOUS Subsets: minimal, edgy STORES / BRANDS / DESIGNERS Jack Spade Zara Forever 21 Everlane STYLE NOTES Basic pieces that could be worn by any gender Oversized garments Tailored mixed with distressed or edgy style STYLE ICONS + CELEBRITIES Tilda Swinton Glenn Close Jared Leto Grace Jones Milla Jovovich Prince PREPPY Subsets: classic, timeless, feminine STORES / BRANDS / DESIGNERS Kate Spade Burberry Polo Ralph Lauren H&M STYLE NOTES Clean lines Sweater vests Plaids Collared shirts+layered pieces STYLE ICONS + CELEBRITIES Gossip Girl - Blair Waldorf Reese Witherspoon Taylor Swift VINTAGE Subset: classic, retro, quirky, school girl STORES / BRANDS / DESIGNERS Kate Spade Miu Miu Bygones Unique Vintage Rubylane STYLE NOTES 40’s - 80’s inspired prints + silhouettes Full skirts Neutral tones mixed with bright colors STYLE ICONS + CELEBRITIES Alexa Chung Emma Stone Audrey Hepburn Twiggy .