Sony Pictures Television Media Management Consultancy Quote No.6247 Project Report Version 1.0 Confidential © 2012 Television Systems Limited Confidential Sony Pictures Television A. VERSION HISTORY Date Author Role Description of Change Version 29/2/2012 Mark Hill Consultant First draft 0.1 1/3/2012 Mark Hill Consultant First draft 0.2 4/3/2012 Mark Hill Consultant First draft 0.3 4/3/2012 Mark Hill Consultant First draft supplied for preview 0.4 7/3/2012 Mark Hill Consultant Second draft 0.5 13/3/2012 Mark Hill Consultant Second draft 0.6 16/3/2012 Mark Hill Consultant Second draft 0.7 20/3/2012 Mark Hill Consultant Second draft supplied for 0.8 internal TSL QC 20/3/2012 Mark Hill Consultant Customer release 1.0 Television Systems Limited Confidential Page 2 of 130 Confidential Sony Pictures Television B. TABLE OF CONTENTS A. VERSION HISTORY ------------------------------------------------------------------------------------------------------------------- 2 B. TABLE OF CONTENTS ---------------------------------------------------------------------------------------------------------------- 3 C. EXECUTIVE SUMMARY ------------------------------------------------------------------------------------------------------------- 6 D. INTRODUCTION ----------------------------------------------------------------------------------------------------------------------- 7 E. PURPOSE AND SCOPE --------------------------------------------------------------------------------------------------------------- 7 F. SONY PICTURES TV CHANNELS AND THEIR KEY FEATURES -------------------------------------------------------------- 8 G. REVIEW OF CURRENT WORKFLOWS AND PROCESSES ------------------------------------------------------------------- 12 G.1 OVERVIEW ------------------------------------------------------------------------------------------------------------------------ 12 G.2 COMMENTARY AGAINST CURRENT WORKFLOWS ------------------------------------------------------------------------------- 12 G.2.1 SPT Networks London CineShare (cineSHARE+) Traffic Workflow ------------------------------------------- 12 G.2.2 In House Ingest Workflow - SET UK since July 2011 (v 20 February 2012) -------------------------------- 13 G.2.3 Record / QC Report ------------------------------------------------------------------------------------------------------- 15 G.2.4 SET Russia Workflow ---------------------------------------------------------------------------------------------------- 15 G.2.5 SET Baltics Workflow ---------------------------------------------------------------------------------------------------- 16 G.2.6 Proposed SET Russia Workflow - 16 February 2012 ------------------------------------------------------------- 17 G.2.7 SET Russia & Sci-Fi Russia Commercial Workflow---------------------------------------------------------------- 17 G.2.8 Sony Africa Workflow --------------------------------------------------------------------------------------------------- 18 G.2.9 Sony MAX Africa Workflow -------------------------------------------------------------------------------------------- 18 G.2.10 SET Africa Commercial & Cross Promo Workflow ------------------------------------------------------------ 18 G.2.11 AXN Germany Workflow -------------------------------------------------------------------------------------------- 19 G.2.12 Animax Germany Workflow ---------------------------------------------------------------------------------------- 19 G.2.13 German Commercial Workflow ----------------------------------------------------------------------------------- 19 G.2.14 Russia / Germany / Africa Promo Workflow ------------------------------------------------------------------- 20 G.2.15 German VOD Workflow - AXN & ANIMAX ---------------------------------------------------------------------- 20 G.2.16 AXN Sci-Fi Italy Workflow ------------------------------------------------------------------------------------------- 21 G.2.17 AXN Italy Workflow -------------------------------------------------------------------------------------------------- 22 G.2.18 Italy / UK Promo Workflow ----------------------------------------------------------------------------------------- 22 G.2.19 Central Europe - Non-linear management workflows ------------------------------------------------------ 22 G.2.20 Sony Multi-platform systems diagram -------------------------------------------------------------------------- 23 G.2.21 Presentation Items Workflow - UK Channels ------------------------------------------------------------------ 23 G.3 PLANNING AND SCHEDULING ---------------------------------------------------------------------------------------------------- 25 G.4 AIRTIME SALES ------------------------------------------------------------------------------------------------------------------- 25 H. POTENTIAL FOR IMPROVEMENT ----------------------------------------------------------------------------------------------- 26 H.1 WORKFLOWS, PROCESSES AND CRUCIAL INTERFACES -------------------------------------------------------------------------- 26 H.2 TECHNOLOGY INFRASTRUCTURE ------------------------------------------------------------------------------------------------- 29 H.2.1 TV Planning and scheduling ------------------------------------------------------------------------------------------- 29 H.2.2 Videotape transports ---------------------------------------------------------------------------------------------------- 29 H.2.3 Craft edit environment -------------------------------------------------------------------------------------------------- 29 H.2.4 Automated QC ------------------------------------------------------------------------------------------------------------- 30 H.2.5 'Traffic Mac' ---------------------------------------------------------------------------------------------------------------- 31 H.2.6 Promotions production -------------------------------------------------------------------------------------------------- 31 H.2.7 Dynamic graphics --------------------------------------------------------------------------------------------------------- 31 H.2.8 Networked, MAM-driven transcoding / transwrapping -------------------------------------------------------- 31 Television Systems Limited Confidential Page 3 of 130 Confidential Sony Pictures Television I. MEDIA CENTRE SYNOPTIC -------------------------------------------------------------------------------------------------------- 33 J. VOLUMETRICS ----------------------------------------------------------------------------------------------------------------------- 35 J.1 ARCHIVE / LIBRARY CONTENT ------------------------------------------------------------------------------------------------------- 35 J.2 NEW (FIRST-RUN) CONTENT FOR TV - OVERVIEW --------------------------------------------------------------------------------- 38 J.3 NEW (FIRST-RUN) CONTENT - DETAIL ---------------------------------------------------------------------------------------------- 40 J.3.1 Programme content (for TV)------------------------------------------------------------------------------------------- 40 J.3.2 Programme content (for non-linear) -------------------------------------------------------------------------------- 45 J.3.3 Programme language localisation (CE channels) ---------------------------------------------------------------- 50 J.3.4 Programme subtitle localisation (CE channels) ------------------------------------------------------------------- 51 J.3.5 Commercials content ---------------------------------------------------------------------------------------------------- 53 J.3.6 Promotions content ------------------------------------------------------------------------------------------------------ 57 J.4 CONTENT FLOWS BETWEEN IN AND AROUND THE MEDIA CENTRE --------------------------------------------------------------- 61 K. PROPOSED NEW WORKFLOWS AND PROCESSES -------------------------------------------------------------------------- 67 K.1 PLANNING AND SCHEDULING ---------------------------------------------------------------------------------------------------- 67 K.2 AIRTIME SALES -------------------------------------------------------------------------------------------------------------------- 67 K.3 INGEST / IMPORT (CONTENT ACQUISITION) ------------------------------------------------------------------------------------ 67 K.3.1 Programmes --------------------------------------------------------------------------------------------------------------- 68 K.3.2 Commercials --------------------------------------------------------------------------------------------------------------- 71 K.3.3 Promotions ----------------------------------------------------------------------------------------------------------------- 73 K.3.4 Graphics / VO (Presentation items) ---------------------------------------------------------------------------------- 73 K.4 COMPLIANCE --------------------------------------------------------------------------------------------------------------------- 74 K.4.1 Programme Technical (QC) and Versioning ----------------------------------------------------------------------- 74 K.4.2 Programme Editorial ---------------------------------------------------------------------------------------------------- 77 K.4.3 Commercials --------------------------------------------------------------------------------------------------------------- 79 K.4.4 Promotions -----------------------------------------------------------------------------------------------------------------