Revealing To achieve this, 55 used Measuring the impact of Facebook’s analytical tools to Christmas digital ads anonymously match digital shoppers to Facebook profiles. campaign In-store, Lacoste collected For its Christmas 2016 loyalty card data, including success with campaign in France, Lacoste email addresses, 60% of which wanted to connect its digital could be linked to a Facebook Facebook’s ads to brick-and-mortar sales, profile and thus, a digital and find out when the same journey. customer interacted with the people-based brand across several The campaign, which ran from devices. measurement December 1-31, 2016, advertised Lacoste’s Christmas Founded in 1933 by tools capsule collection, and was tennis star René targeted to men and women Lacoste, this French aged 25-44. heritage A clear campaign brand is known for its Renowned French artist Jean- chic, sporty apparel To meet this challenge, Lacoste Paul Goude directed the festive turned to Facebook’s powerful and iconic crocodile campaign, which included people-based measurement logo. Lacoste’s playful video ads developed tools. Working with data products are sold in with agency Socialyse. company 55, Lacoste collected over 3, 000 stores data from 14 sources, including across 114 search, programmatic ads and countries. Facebook, as well as online and in-store sales. www.fifty-five.com · www.teahouse.tech · [email protected] Using Facebook’s people-based measurement tool was a great A new world of metrics opportunity to get the retail teams to work closely with the digital teams. Having 55 to help us orchestrate the technical Lacoste’s work with Facebook requirements and the work of our agencies was a great plus: and 55 revealed the impact of their knowledge of Facebook solutions allowed us to move its Christmas campaign with quickly and obtain rich insights that will inform our future unparalleled clarity. Thanks to campaigns. Facebook’s people-based measurement, Lacoste discovered: more online conversions were attributed of all sales linked to the digital to mobile campaign were from 18 to 25 years olds of offline purchases were made by people of campaign reach was among target exposed to the digital campaign audience of 25 to 44 years olds of the offline transactions traced were connected to a Facebook profile.