TOURISM Guidebook FOR LOCAL GOVERMENT UNITS (Revised Edition) Revised © 2017 By Department of Tourism Department of the Interior and Local Government Department of Environment and Natural Resources Development Academy of the Philippines This knowledge product is produced through the collaboration among the Department of Tourism (DOT), Department of the Interior and Local Government (DILG) and Department of Environment and Natural Resources (DENR) with the funding support provided by the Government of Canada thru the Local Governance Support Program for Local Economic Development (LGSP-LED) project and the United Nations Development Programme (UNDP) thru the Biodiversity Partnership Project (BPP) and the Center for Governance of the Devepopment Academy of the Philippines (DAP). Please direct your subscription and inquiries to the: Offi ce of Tourism Development Planning, Research and Information Management Department of Tourism 5th Floor, 351 DOT Building, Sen. Gil Puyat Avenue, Makati City 459-5200 loc 506 [email protected] www.tourism.gov.ph ISBN 978-971-91303-9-0 This Guidebook is owned jointly by the DOT, DILG, DENR and DAP, with each party having royalty free non-exclusive and irrevocable license to use, publish, copy, reproduce or distribute the work for government or public purposes. Getting started... Do you think your city, municipality, or province has potential for tourism development that you want to harness? Is tourism a thriving industry in your locality and you want to take better advantage of it? Do you currently observe undesirable impacts of tourism in your area that you want to manage or control? Then this Tourism Guidebook is for you. Acknowledgment The development of this Tourism Guidebook would not have been possible without the initiative and collaboration of the Department of Tourism, Department of the Interior and Local Government, and Department of Environment and Natural Resources, with vital funding support provided by the Government of Canada thru the Local Governance Support Program for Local Economic Development (LGSP-LED) project and the United Nations Development Programme (UNDP) thru the Biodiversity Partnership Project (BPP). This project owes its completion to the following members of the Technical Working Group (TWG) for the Development of Tourism Guidebook for Local Government Units and to the consultants and project staff from the Development Academy of the Philippines. Department of Tourism • Administration and Special Concerns Rolando Cañizal - Undersecretary • Offi ce of Tourism Development Planning, Research and Information Management Milagros Y. Say – Director Warner M. Andrada- Chief, Tourism Development Planning Division Leni I. Pajarillo- Project Offi cer, Tourism Development Planning Division Department of the Interior and Local Government • Bureau of Local Government Development Anna Liza F. Bonagua, Career Service Executive Eligible (CSEE) - Director Dennis D. Villaseñor - Assistant Director Maria Matilde Go - Division Chief, Local Fiscal Resource Development Division Luzviminda L. Fortaleza - Local Government Operations Offi cer V Department of Environment and Natural Resources • Biodiversity Management Bureau Theresa Mundita S. Lim - Director Meriden E. Maranan - OIC-Chief, Nature Recreation and Extension Division Rochelle Cervantes – Ecosytems Management Specialist II i Acknowledgement Development Academy of the Philippines • Project Management Team Magdalena L. Mendoza – Senior Vice President for Programs Imelda C. Caluen – Managing Director, Center for Governance Lilibeth L. Coronado – Project Supervising Fellow Kim Dyan A. Calderon – Project Manager Eugen R. Bunao – Deputy Project Manager Ashley May Alison M. Monsanto – Project Staff • Writers Julie Catherine D. Paran, PhD. Donna Paz T. Reyes, PhD. Rodrigo P. Millares, Jr. Kim Dyan A. Calderon Lilibeth L. Coronado • Peer Reviewer Architect Maria Lisa V. Santos • Copy Editor Jeremaiah M. Opiniano • Graphics and Lay-out Artist Rodolfo R. Dela Cruz Donors • Government of Canada through the Local Governance Support Program for Local Economic Development (LGSP-LED) Francis E. Gentoral – Field Director Ramon A. Alampay, PhD. – Program Manager Sylvia Bagadion-Engracia - Gender Equality Adviser Veronica Paula C. Manzon - Specialist, Business Friendly and Competitive LGUs • United Nations Development Programme (UNDP) through the Biodiversity Partnership Project (BPP) Jose M. Regunay - Project Manager Joy Reyes-Eugenio - Project Offi cer Acknowledgement ii Special thanks are given to the Local Chief Executives, Local Planning and Development Offi cers, and the Local Tourism Offi cers and representatives of the following LGUs who participated in the focus group discussions and pilot-testing activity for this project: Provincial Government of Batangas City Government of Lipa Municipal Government of San Nicolas Municipal Government Lobo Municipal Government of Nasugbu Municipal Government of Mabini Provincial Government of Bohol City Government of Tagbilaran Municipal Government of Panglao Municipal Government of Catigbian Municipal Government of Tubigon Municipal Government of Pilar Municipal Government of Maribojoc Municipal Government of Danao Municipal Government of Dauis Provincial Government of Davao del Norte City Government of the Island Garden City of Samal Municipal Government of New Corella Provincial Government of Compostela Valley Municipal Government of Mabini Municipal Government of Nabunturan Provincial Government of Negros Occidental City Government of Bacolod City City Government of Bago City Government of Talisay City Government of Sagay City Government of Sipalay City Government of Silay City Government of San Carlos City Government of Victorias City Government of Kabankalan Municipal Government of Pulupandan Municipal Government of Don Salvador Benedicto Municipal Government of Calatrava Municipal Government of Murcia iii Acknowledgement List of Acronyms and Abbreviations AIP Annual Investment Plan ASEAN Association of Southeast Asian Nations BLGD Bureau of Local Government Development BMB Biodiversity Management Bureau BOT Build-Operate-Transfer BP Business Plan BPP Biodiversity Partnership Project CDP Comprehensive Development Plan CDs Cluster Destinations CENRO Community Environment and Natural Resources Offi ce CESO Career Service Executive Offi cer CIDA Canadian International Cooperation Agency CLUP Comprehensive Land Use Plan CPDO City Planning and Development Offi ce DA Department of Agriculture DAO Department Administrative Order DAP Development Academy of the Philippines DAR Department of Agrarian Reform DBM Department of Budget and Management DDF Destination Development Framework DENR Department of Environment and Natural Resources DFA Department of Foreign Aff airs DILG Department of Interior and Local Government DILG Department of the Interior and Local Government DOF Department of Finance DOT Department of Tourism DOT-ROs Department of Tourism-Regional Offi ces DRRCCA Disaster Risk Reduction and Climate Change Adaptation DRRM Disaster Risk Reduction and Management DRRMC Disaster Risk Reduction Management Council EDP Economic Development Plan EIA Environmental Impact Assessment ELA Executive Legislative Agenda EO Executive Order ETC European Travel Commission GAD Gender and Development GAM Goal Achievement Matrix GIS Geographic Information System GREAT Women Gender Responsive Actions for the Transformation of Women HLURB Housing and Land Use Regulatory Board JICA Japan International Cooperation Agency JMC Joint Memorandum Circular KSA Knowledge, Skills and Attitudes LAC Limits of Acceptable Change LCCAP Local Climate Change Action Plan LCE Local Chief Executive LDC Local Development Council LDIP Local Development Investment Plan LDRRMP Local Disaster Risk Reduction and Management Plan LGC Local Government Code LGOO Local Government Operations Offi cer LGSP-LED Local Governance Support Program for Local Economic Development LGU Local Government Unit LPC Local Planning Committee LPDO Local Planning and Development Offi cer List of Acronyms and Abbreviations iv LTO Local Tourism Offi cer M&E Monitoring and Evaluation MC Memorandum Circular MCW Magna Carta of Women MGB Mines and Geosciences Bureau MICE Meetings, Incentives, Conventions and Exhibitions MPDO Municipal Planning and Development Offi ce MRF Materials Recovery Facility NAIA Ninoy Aquino International Airport NEDA National Economic Development Authority NGA National Government Agency NGO Non-Government Organization NIPAS National Integrated Protected Area System NPAAAD Network of Protected Agricultural and Agri-Industrial Development Areas NTA National Tourism Act NTCC National Tourism Coordination Council NTDP National Tourism Development Plan NTPCMU National Tourism Program Coordination and Management Unit OA Objective Analysis OIC Offi cer in Charge P/C/MPDC Provincial/City/Municipal Planning Development Coordinator P/C/MPDO Provincial/City/Municipal Planning and Development Offi ce PA Problem Analysis PADI Professional Association of Diving Instructors PAMB Protected Area Management Board PASU Protected Area Superintendent PD Presidential Decree PDP Philippine Development Plan PDPFP Provincial Development and Physical Framework Plan PENRO Provincial Environment and Natural Resources Offi ce PhD Doctor of Philosophy PHILGBC Philippine Green Building Council PIDWWO Pamilacan Island Dolphin and Whale Watching Organization PIUs Project Implementation Units PNTDP Philippine National Tourism Development Plan PO People’s Organization PPAPs