Média a vzdělávání 2018 – Media & Education 2018 ISBN 978–80–87570–41–8 Časopis Media4u Magazine Katedra didaktiky ekonomických předmětů, Fakulta financí a účetnictví Vysoká škola ekonomická v Praze Katedra UNESCO Filosofie lidské komunikace, Charkovská národní technická zemědělská univerzita jm. Petra Vasylenka Média a vzdělávání 2018 Media & Education 2018 Media4u Magazine – Journal Department of Economic Teaching Methodology, Faculty of Finance and Accounting, University of Economics, Prague Department UNESCO Philosophy of Human Communication Kharkiv Petro Vasylenko National Technical University of Agriculture Sborník recenzovaných příspěvků mezinárodní vědecké konference Reviewed Papers of the International Scientific Conference Editor Jan Chromý Praha – 2018 Média a vzdělávání 2018 – Media & Education 2018 ISBN 978–80–87570–41–8 CONFERENCE ORGANIZING COMMITTEE ORGANIZAČNÍ VÝBOR KONFERENCE Ing. Jan Chromý, Ph.D. – CZ prof. Valentina Ilganayeva, doktor nauk – UA Ing. Kateřina Krpálková Krelová, Ph.D. – SK EDITOR OF ELECTRONIC EDITION EDITOR ELEKTRONICKÉHO VYDÁNÍ Ing. Jan Chromý, Ph.D. – CZ Média a vzdělávání 2018 – Media & Education 2018 © Jan Chromý Vydal/Published by: Extrasystem Praha © 2018 Myslíkova 27 110 00 Praha 1 Czech Republic Ediční řada/Series: Didaktika, pedagogika/Didactics, Pedagogy Svazek/Volume: 35 ISBN 978–80–87570–41–8 Média a vzdělávání 2018 – Media & Education 2018 ISBN 978–80–87570–41–8 SCIENTIFIC GUARANTORS OF THE CONFERENCE VĚDEČTÍ GARANTI MEZINÁRODNÍ VĚDECKÉ KONFERENCE prof. Ing. Radomír Adamovský, DrSc. – CZ prof. Ing. Ondřej Asztalos, CSc. – CZ prof. Ing. Ján Bajtoš, CSc., Ph.D. – SK prof. PhDr. Martin Bílek, Ph.D. – CZ prof. Ing. Rozmarína Dubovská, DrSc. – SK prof. Valentina Ilganayeva, DrSc. – UA prof. PhDr. Libor Pavera, CSc. – CZ prof. Vladimir Petrušov, DrSc. – UA prof. Sergej Zavietny, DrSc. – UA Assoc. prof. PaedDr. René Drtina, Ph.D. – CZ Assoc. prof. Ing. Vladimír Jehlička, CSc. – CZ Assoc. prof. Ing. Pavel Krpálek, CSc. – CZ Assoc. prof. PaedDr. Martina Maněnová, Ph.D. – CZ Assoc. prof. Natalia Moiseeva, Ph.D. – UA Assoc. prof. PhDr. Ivana Šimonová, Ph.D. – CZ Ing. Kateřina Berková, Ph.D. – CZ Donna Dvorak, M.A. – USA Ing. Jan Chromý, Ph.D. – CZ Ing. Alena Králová, Ph.D. – CZ Ing. Lucia Krištofiaková, Ph.D. – SK Ing. Katarína Krpálková-Krelová, Ph.D. – SK Ing. Eva Tóblová, Ph.D. – SK Ing. et Ing. Lucie Sára Závodná, Ph.D. – CZ PhDr. Jan Závodný Pospíšil, Ph.D. – CZ Média a vzdělávání 2018 – Media & Education 2018 ISBN 978–80–87570–41-8 INDEPENDENT REVIEWEWS OF ARTICLES NEZÁVISLÍ RECENZENTI ČLÁNKŮ Two independent reviewers evaluated which of articles and two others independent reviewers evaluated complete proceedings. Organizing committee of international scientific conference Média a vzdělávání 2018 – Media & Education 2018 take this opportunity to thank all the independent reviewers for their willingness and the time for elaboration of review reports. Dva nezávislí recenzenti hodnotili každý článek. Dva další nezávislí recenzenti hodnotili celý sborník. Organizační výbor mezinárodní vědecké konference Média a vzdělávání 2018 – Media & Education 2018 touto cestou děkuje všem recenzentům za ochotu a čas, který věnovali zpracování recenzních posudků. Independent Major Reviewers – Nezávislí hlavní recenzenti prof. Olga Bilychenko, DrSc. - UA assoc. prof. PaedDr. René Drtina, Ph.D. – CZ Independent reviewers of articles – Nezávislí recenzenti článků prof. PhDr. J. Barták, DrSc. - CZ prof. PaedDr. Zdeňka Gadušová, CSc. - SK prof. PaedDr. A. Hašková, CSc. - SK prof. Ph.D. O. Kislov - UA prof. M. Lysychenko, DrSc. – UA prof. PhDr. Z. Obdržálek, DrSc. – SK prof. RNDr. F. Petrovič, PhD. - SK prof. PhDr. RNDr. Z. Půlpán, CSc. – CZ prof. Dr. N.Ya. Rokhmanov - UA prof. A. Romanuk, Ph.D. - UA prof. A. Shemaieva, Ph.D. – UA prof. O. Sinecký, Dr. – CZ prof. O. Sineokiy, DrSc. - UA prof. N. Zikun, DrSc. – UA assoc. prof. O. M. Bykova, CSc. - UA assoc. prof. RNDr. A. Dubcová, CSc. - SK assoc. prof. O. Kobiliev, Dr.Sc. - UA assoc. prof. Dr. A. Kulhánek, CSc. - CZ assoc. prof. C. L. Kuznina, DrSc. - UA assoc. prof. V. Lysenkova, Ph.D. – UA assoc. prof. PaedDr. J. Miština, Ph.D. - SK assoc. prof. Ing. P. Palacký, Ph.D. – CZ 4 Média a vzdělávání 2018 – Media & Education 2018 ISBN 978–80–87570–41-8 assoc. prof. Ing. J. Ružbarský,PhD. - SK assoc. prof. Ing. O. Strádal, Ph.D. - CZ C. Banús Honajzrová, Ph.D - CZ Ing. B. Brandová, Ph.D. - CZ Ing. J. Čapek, Ph.D. – CZ Ing. I. Čorný, PhD. - SK RNDr. M. Hallo, Ph.D. – CZ Ing. P. Hanzal, Ph.D. – CZ Ing. V. Hofman, Ph.D. - CZ Mgr. P. Chládek, Ph.D. - CZ N. Chursin, DrSc. - UA A. Kondryko, Ph.D. - UA PhDr. K. Krejčová, Ph.D. – CZ Ing. D. Kučerka, PhD. - CZ Ing. M. Lexová, Ph.D. - CZ Mgr. V. Maněna, Ph.D. – CZ Mgr. Š. Masárová, Ph.D. - CZ Ch. M. McConell, M.A. – GB PaedDr. T. Nagy, PhD – SK Ing. R. Píchová, DiS., PhD. - CZ Mgr. Ing. J. Šedivy, Ph.D. – CZ A. Shemaeva, Dr. – UA N. Sheteliya, Ph.D. - UA PhDr. M. Šulista, Ph.D. - CZ RNDr. J. Žufan, Ph.D., MBA - CZ Ing. R. Balakovská - CZ PhDr. K. Elisová – CZ Ing. Mgr. P. Fleichman - CZ JUDr. J. Hanzlík - CZ Ing. M. Sobek – CZ Ing. J. Šíba – CZ Ing. J. Vávra – CZ 5 Média a vzdělávání 2018 – Media & Education 2018 ISBN 978–80–87570–41-8 TABLE OF CONTENT OBSAH Using smartphone and whiteboard at English lesson ........................................................... 10 Jana Bekešová (NON-)Interaction as a motivational medium not only in the economic education ............ 14 Kateřina Berková Case study as a feedback in the economic education ........................................................... 18 Kateřina Berková Fordism and the construction of mass consciousness: the communication aspect .............. 22 Iryna Bondarenko Ukrainian public journalism: educational area .................................................................... 25 Anzhelika Dosenko Academic course «photojournalism» in Zaporizhzhia National University: specifics of teaching ................................................................................................................................ 30 Kateryna Dotsenko Mathematical model of the Social Media Automation ........................................................ 35 Viktoriia Dyomina, Tetiana Domina Communication culture in libraries: media requirements .................................................... 40 Natalia Grabar The usage of didactic tools for the support of teaching subjects in English language ........ 43 Lenka Holečková Data mining in reputation management ............................................................................... 47 Štěpán Chalupa Media technology forming social activity in regional media .............................................. 51 Liudmyla Cherniavska Transmission speed of communication between people - Important factor of apercepce ... 56 Jan Chromý Convention Tourism as communication medium for experts - Development of in the Czech Republic in Years 2010–2017 .............................................................................................. 64 Jan Chromy, Eva Ottova, Lenka Turnerová Communicative competency in the conditions of media modernity .................................... 70 Valentyna Ilganayeva The role of television media in the formation of political culture in the conditions of modern Ukraine.................................................................................................................... 74 Tatiana Ivanez, Anna Baranetska 6 Média a vzdělávání 2018 – Media & Education 2018 ISBN 978–80–87570–41-8 Advertisement and journalism: interaction in the modern media space .............................. 80 Іryna Іvanova, Оlena Leptuga, Оksana Babaeva Student preferences in the selection of study materials ....................................................... 82 Vladimír Jehlička Role of mass media and trust in knowledge collection – simulation model ........................ 86 Jiří Jelínek Implementation of ict into English language teaching children with high fucntioning autism and asperger´s syndrome .......................................................................................... 90 Beáta Jelínková The course “information culture” as a means of forming media and information literacy of students in the modern learning environment ...................................................................... 94 Olena Karpenko The use of materials of the media in the study of pr as a social institute ............................ 99 Ruslan Kerimov Using presentation and videos in education process of managerial subjects .................... 105 Iveta Kmecová Information analytics in the context of intellectualization of social area .......................... 109 Alexei Kobelev Média, edukační nástroj moderní společnosti .................................................................... 113 Roman Kořán Formation of informational and communicative competency of pupils in the practice work of the «New Ukrainian School» ......................................................................................... 117 Viktor Kostiuk, Yuriy Kostiuk, Elena Usmanovа The role of independent journalism in the implementation of public control by the state authority functioning .......................................................................................................... 121 Iryna Kovalenko The consciental war in the media of the ukrainian information and cognitive society: the search for semantic content and perspectives .................................................................... 124 Victoriia