Presented To: Child Abuse Prevention Coordinating Council County of San Diego Health & Human Services Child Welfare Services Live Well San Diego Presented By: Jacqueline Spada | iHeart Media Date: October 13, 2017 1 What is iHeart Media? ON-AIR DIGITAL DIGITAL OUTDOOR EVENTS Online Targeting, Listeners 2.1MM 2.4MM 200,000+ #250, Emails & 1300+ Listeners Boards Listeners Weekly with 49 Celebrities More 87% Hispanic Reach Sources: Source: Nielsen Audio/Act 1 4-Week Broadcast Reach, composition by AQH, San Diego Metro, Jun17-Aug17 (3 Bk Avg); Outdoor Sources: CCO SD Out of Home Impact, San Diego DMA, V.2.2017, Impressions; 2 Connecting with the Community MULTI PLE YOUNGER OLDER BIG HOUSEHOLDS PARENTS CHILDREN CHILDREN CHILDREN 62% 34% 40% 20% 31% HAVE A HOUSEHOLD ARE PARENTS OF HAVE ONE OR MORE HAVE CHILDREN HAVE TEENAGERS SIZE THREE OR MORE CHILDREN UNDER 18 CHILDREN IN THE UNDER 5 YEARS OF BETWEEN AGES 6 TO 17 HOUSEHOLD AGE IN THE HOME IN THE HOME Source: San Diego, Scarborough Release 1 12-month: February 2016 - January 2017, Metro, Persons 18+, Mon-Sun 6a-15a; Combos: IHM: (KGB-FM, KHTS-FM, KIOZ-FM, KMYI-FM, KSSX-FM, KLSD-AM, KOGO-AM) 3 KOGO NEWS SPREADS AWARENESS PLAY AUDIO WHEEL • Endorsement by Nick Hardwick: Parenting Summit • KOGO News Interview with Former CWS Deputy Director Roseanne Myers: Parenting Summit • KOGO News Interview with Deputy DA Summer Stephan: CSEC Awareness • You Tube Video by Nick Hardwick: Intergenerational Games • Delana Bennett Hosts the CAPCC Star Awards 4 CELEBRITIES MAKING CONNECTIONS OUR PERSONALITIES CREATE CONNECTIONS WITH AUDIENCES ON-AIR, ONLINE, IN-PERSON, IN THE COMMUNITY 82% Perceive a DEEP CONNECTION with a favorite radio personality 63% Value their OPINION and PERSPECTIVES Source: USC, Annenberg School for Communication & Journalism, PSI Study released June 2012, Woodley, P. and Movius, L. : “Power of Personality” Study 2014. iHeartMedia: CORE ; ESPN, CNN, NBC: Nielsen Npower Schedules Jan-Dec. 2013; 5 #250 TECHNOLOGY #250 ALLOWS A CONSUMER TO ENGAGE IMMEDIATELY IN YOUR MESSAGING BENEFITS: • Send qualified consumers a custom text message • Log into your live dashboard 24/7 • Track activity and listen to calls • Engage with interested prospects HOW IT WORKS: • YOU RADIO MESSAGE RUNS, PROMOTING YOUR KEYWORD • CONSUMER IS GREETED WITH YOUR CUSTOM MESSAGE • CONSUMER CAN CHOOSE OPT INTO RECEIVING A TEXT MESSAGE FROM YOU • CONSUMER CAN CONNECT TO LIVE REPRESENTATIVE: • 24/7 DASHBOARD, WITH ACCESS TO DATE, TIME, NUMBER & AUDIO OF THE CALLER 6 HAS ANYONE SEEN THIS? 7 CLEAR CHANNEL OUTDOOR • CCO REACHES 99% OF SAN DIEGO DMA ADULTS 18+ • 1,300 DISPLAYS IN SAN DIEGO COUNTY The CAPCC Campaign includes: • Placement in the County of San Diego, giving you mass reach on Freeway Bulletins, Posters & Transit Shelters; no language barriers • September 25, 2017 thru May 2018 • September 25: Take a Break, Don’t Shake • November 13: Safely Surrender • January 8: Human Trafficking Awareness • February 25: Parenting Expo • April 2: Pool Safety 8 CURRENT MESSAGING 9 UPCOMING MESSAGING 10 UPCOMING MESSAGING 11 SPRING MESSAGING 12 SUMMERTIME MESSAGING 13 EXTENDED DISPLAY FROM LAST FY’ Campaign START END ACTUAL DATE DATE END Take a Break, University Ave, National City, Normal Heights, Pacific Beach & 11/9 12/4 12/13-1/25 Don’t Shake Various Safely Surrender 1-5, El Cajon Blvd, 70th Street, University Ave, City Heights, 12/12 1/8 1/19 Normal Heights & Various Human Trafficking Linda Vista, Fairmount Ave, Harbor Drive, Imperial Ave, 1/23 2/19 2/24-4/14 Prevention Market Street, National Ave, El Cajon Blvd, Mission Hills, Awareness College Ave, South Bay & Various Parenting Expo Lemon Grove, Imperial Ave, Mission Valley, San Carlos, City 3/6 4/2 4/6-5/12 Heights Pool Safety Winter Gardens Lakeside, Broadway Downtown, Jackson 4/19 5/14 6/14 Drive San Carlos, La Jolla Village Drive UTC, Grand Ave Pacific Beach & Various 14 QUESTIONS? Jacqueline Spada | iHeart Media [email protected] Direct: 916-494-1446 15 .
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