Bell Media - Digital Advertising Standards and Creative Specifications Last revised: November 13, 2020 Digital Advertising Standards and Creative Specifications (Last revised: November 13, 2020) To learn more about Bell Media Digital visit: http://www.bellmedia.ca/digital/ Contact [email protected] for any questions Bell Media sites are IAB Canada compliant. All Bell Media ads are served through Google’s DoubleClick for Publishers Premium ad server. Bell Media reserves the right to refuse any advertising/advertisers, make exceptions to this policy on a case-by-case basis, as well as, to make changes and add to this policy at any time. If you have any questions regarding creative submissions, please contact your Bell Media Account Representative. PLEASE NOTE: ANY ELEMENT NOT MEETING SPEC WILL BE RETURNED FOR REVISION, WHICH MAY DELAY THE EXPECTED LAUNCH DATE AND RESULT IN LOST IMPRESSIONS Page 1 of 37 Bell Media - Digital Advertising Standards and Creative Specifications Last revised: November 13, 2020 Contents Available Web Ad Placements ............................................................................................................................... 5 . ESPN Ad Sizes ........................................................................................................................................................ 6 Apple News ..................................................................................................................................................................... 6 SLA Creative Deadlines ............................................................................................................................................. 7 Z-Index Guidelines ....................................................................................................................................................... 7 Standard Ads .................................................................................................................................................................. 7 Rich Media ........................................................................................................................................................................8 . In-Unit Video (video plays within an ad unit).........................................................................................8 . Pause Ad ....................................................................................................................................................................8 . Casting Screen .......................................................................................................................................................8 . Expandable Ads .....................................................................................................................................................9 Floating OTP (Over-the-page) ...............................................................................................................................9 . Catfish.........................................................................................................................................................................9 . IAB Rising Stars .................................................................................................................................................... 10 . Sidekick (300x250 or 300x600) ................................................................................................................ 10 . Filmstrip (300x600) ........................................................................................................................................... 10 . Portrait (300x1050) ............................................................................................................................................. 11 . Slider (970x90 or 970x50) .............................................................................................................................. 11 . Billboard: English ................................................................................................................................................. 12 . Billboard: French .................................................................................................................................................. 13 . Video Billboard: In House (DoubleClick) Studio ................................................................................... 13 . Masthead: French................................................................................................................................................ 14 . Pushdown (970x90 or 960x90) .................................................................................................................. 14 . Homepage Takeover Products and Special Executions................................................................. 15 . Skin/Wallpaper ..................................................................................................................................................... 15 HPTO Mobile Web – Interstitials ......................................................................................................................... 16 InSkin / Pageskin ......................................................................................................................................................... 16 Domination Products ................................................................................................................................................ 17 Homepage Elements (Extra).................................................................................................................................. 18 . Sympatico.ca Homepage Infopane ........................................................................................................... 18 . Much Masthead (Hard-coded) Takeover ............................................................................................... 18 Custom In-Article ........................................................................................................................................................ 19 Page 2 of 37 Bell Media - Digital Advertising Standards and Creative Specifications Last revised: November 13, 2020 Custom In-Feed Ads.................................................................................................................................................. 19 Carousel Ads ................................................................................................................................................................ 20 Media Creativity Products ..................................................................................................................................... 21 . Contest buttons ................................................................................................................................................... 21 . Tile Co-Brand ........................................................................................................................................................ 21 In-Stream Video (Pre-roll and mid-roll)......................................................................................................... 22 . Third Party Video Tags: VAST, VPAID1 2 ................................................................................................... 22 Third Party Certification Process ............................................................................................................ 22 . Video Encoding Services Ad Specifications (Encoded by Bell Media) ................................... 24 Bloomberg.com ........................................................................................................................................................... 26 Outstream and Homebox ..................................................................................................................................... 26 . Vertical Video 300x600: In House via DoubleClick ........................................................................ 26 Connected TV .............................................................................................................................................................. 26 Available Mobile & Tablet App Ad Placements ............................................................................................27 . iOS and Android Apps ..................................................................................................................................... 28 . Available Mobile & Tablet App Display Sizes – Interstitial............................................................ 28 . *Both portrait and landscape versions of the interstitials are required in order to center and scale. ................................................................................................................................................ 28 . Video Interstitial in App: Third Party ........................................................................................................ 29 Accepted Third Party Ad Tags – Display ......................................................................................................30 Data Ownership, Privacy and Laws ................................................................................................................. 31 . Viewability .............................................................................................................................................................