REPORT TO THE COMMUNITY 2016-2017 Table of Contents Opening Letter 2 Mission and Vision 3 Strategic Plan 4-5 2016-2017 Leadership 6-7 Preparing Children for School 8 Helping Students Succeed 9 Providing a Safety Net for El Paso Families 10 Helping El Pasoans Improve Their Health 11 Helping Individual and Families Become Financially Secure 11 Partnerships for Kids 12-13 Inspiring the Next Generation 14 Developing Nonprofits and Engaging Volunteers 15 Major Partners in Philanthropy 16-17 Giving at Its Best 18-19 Workplace Giving Awards 20 Tocqueville and Leadership Society 21-28 Financial Accountability 28 Staff 29 Artist Recognition 29 Opening Letter Mission Unite and mobilize the El Paso community around focused effort that: For more than 90 years, United Way of El Paso County has been a • connects our most vulnerable to basic needs, mainstay nonprofit helping children, youth, families and individuals in El • closes educational achievement gaps, Paso live fulfilled lives. Yet, ever so often we must evolve in order to truly • promotes lifelong financial stability for all El Pasoans, meet the present-day, prevailing needs of our community. • and connects people with opportunities to give, advocate and volunteer. This past year marked an evolution in how we impact our community. As a Board and staff, we developed a strategic plan (approved by our Board of Directors in January 2017) that will enhance the lives of those who Vision benefit from us, those who support us, and those who are just beginning to know us. This strategic plan is poised to realign our efforts so that we will better serve our community. Truly, our goal is to grow in our role El Paso County is the premier multi-cultural community in which to raise a family. of improving lives in our community. Over the years, we’ve successfully transformed countless lives, but we are confident that the plan we have developed will broaden our reach in El Paso and increase the number of lives we transform. Even as we set this new plan into motion, the core of our mission has remained the same. We will continue our extensive work of supporting and leading programs focused on education, basic needs and financial stability. More than ever, we recognize that what we do within these three impact areas begins with making sure families are secure to help the children who are our future succeed. The majority of the programs we lead or collaborate on have this belief ingrained into their goals including our Parents as Teachers program, Kids on the Go!, and Grade Level Reading Initiative, which you will learn more about in the following pages. The change ahead of us will not be easy but thankfully, we have built resilient partnerships and developed powerful supporters to help drive measurable change for the long term. When we come together, we join in commitment to the advancement of our community, which we believe offers immense promise. Sincerely, Mitzi Shannon Chair, Board of Directors Deborah A. Zuloaga President and Chief Executive Officer 2 3 Strategic Plan After an extensive process, the Board of Directors approved a new strategic plan that reframes our business model from funder of agencies to connector of resources to better serve our community needs. CONVENE partners to mobilize collective action on a focused few, high-priority community issues that align with our mission (deep vs. wide). We will: • Listen to the public through conversations with various segments of the community, to gather aspirations, thoughts, concerns, and ideas. • Explore with potential partners/stakeholders the highest impact issue areas and possible solutions. Overlay public sentiment with expert data (education, financial stability, basic needs). • Agree and act collectively with a set of committed partners and stakeholders to bring community-level outcomes in one or more of our focus areas. LEVERAGE and rely on data for informed and impactful decisions, and powerful storytelling. • Maximize our donor data management capabilities, and use relevant data to drive retention and growth. • Merge “Public Data” with “Expert Data” to inform our work, measure success, and tell the story. • Use the United Way Worldwide Metrics to monitor our own performance on operating as a community impact United Way. GROW workplace and non-workplace revenue to support our impact strategies. • Elevate leadership and major gifts; emphasizing the growth of The Leadership and Tocqueville Society. • Conduct an updated CANDO (Campaign Analysis Now – Develop Objectives) to find high workplace campaign potential. • Formalize community partner of choice agreements with key donors. • Leverage more grant funding around impact strategies. ENGAGE strategically segmented affinity groups, starting with millennials and young professionals. • Develop Young Leaders Society and RISE members to be the next generation of voice and leadership for our work. • Attract through increased visibility and effective, consistent, communication. • Engage through social media and other mobile vehicles. • Grow Young Leaders Society and RISE through effective engagement and outreach, and giving levels to build stronger commitment. • Explore additional potential affinity groups, based on best practices and market fit. TELL a United Way story that inspires and invites all generations of El Pasoans to be a part of the story and help share the story. 4 5 2016-2017 Leadership 2016-2017 Committees BOARD OF DIRECTORS Chair Elect 2016-2017 Community Impact Chairs Monica Vargas-Mahar Education Roberto Coronado Board Chair Alberto Lopez Bob Moore, Chair Ruben Hernandez Mitzi Shannon University of Texas at El Paso Basic Needs John Quinn Kemp Smith Law Cynthia Conroy, Chair Mitzi Shannon Rosemary Marin Income Monica Vargas-Mahar Chair Elect Scott Hulse PC Attorneys at Law Anita Werner, Chair Hector Villegas Monica Vargas-Mahar The Hospitals of Providence Sierra Joseph McCormack United Way Young Leaders Society Campus Western Refining Human Resources Committee Rosemary Marin, Chair Lucy Hernandez*, Advisory Board President Alex Aboytes* Treasurer Robert Moore Janet Aguilar Ruben Ahedo* Ruben Hernandez El Paso Times David Aranda Erin Baisly* JPMorgan Chase Bank Eddie Garcia Ross Moore Crystal Long Alexis Cardoza* Vice Chair of Resource Development El Paso Federation of Teachers Jason Poppe Stephen Chandler* Crystal Long Mitzi Shannon Stephanie Damiani* GECU Marcela Navarrete Wayne Soza Natalie Littlefield* El Paso Water CAMPAIGN LEADERSHIP Brad Taylor Maritza Lopez* Secretary Monica Vargas-Mahar Crystal Montoya* Jason Poppe Ray Perez* Oscar Garza Giving Campaign Co-Chairs Omar Villa AT&T DSL Support Call Center Adrian Santiago* Ethicon Inc. Dee and Adair Margo Nathan Worley John Quinn Nominating Committee Immediate Past Chair Board Liaison: Oscar Garza Freeport-McMoRan Copper & Gold, Inc. Janet Aguilar, Chair Janet Aguilar Mitzi Shannon USI Insurance Services Dr. Jose Manuel de la Rosa Monica Vargas-Mahar RISE Planning Committee Texas Tech University Health Sciences Margaux Dalbin Dr. Armando Aguirre Bertha Gallardo Center Louie Gonzales* Region 19 ESC Beto Lopez Tony Martinez Mariana Gutierrez* Dr. Steven Saldivar Michelle Hernandez* David Aranda Anthony ISD Reina Hernandez* El Paso Electric Finance Committee Holly Monteiro* Dr. William Serrata Marcela Navarrete, Chair Tom Benson Natasha Montes* El Paso Community College Janet Aguilar Dylan Szeto* Consultant Leadership Chair Tom Benson Wayne Soza Sally A. Hurt-Deitch *Community Representative Cynthia Conroy El Paso Electric WestStar Bank Brad Taylor Dr. Roberto Coronado El Paso Chihuahuas Federal Reserve Bank of Dallas, El Paso Branch Juan De La Torre International Union of Operating Engineers Elizabeth Dipp-Metzger Crown Wealth Strategies Omar Villa Emergence Health Network Eddie Garcia Texas Gas Service Hector Villegas BBVA Compass Bank Dr. Pedro Galaviz Canutillo ISD Anita Werner Community Volunteer Bertha Gallardo Las Palmas Del Sol Healthcare System Nathan Worley The Hospitals of Providence East Campus Christine Gallegos Wells Fargo Troy Wyatt Glazer’s Vic Kilby UPS Brown 6 5 Preparing Children for School Whether we’re leading programs that offer opportunities to create learning-rich homes or funding programs that offer quality early learning experiences, United Way is preparing children for school success. BORN LEARNING TRAIL This past year, United Way of El Paso County worked with El Paso Electric and their Summer College and High School interns to bring the city its first Born Learning Trail in Northeast El Paso at Veterans Park. The 10 interactive signs are designed to boost language and literacy development. The bilingual Born Learning Trail is a fun, easy way for El Paso parents, grandparents and caregivers to use outings to build learning critical for school readiness. PARENTS AS TEACHERS Funded by the Texas Project Healthy Outcomes through Prevention and Early Support (HOPES) and Corporation for National and Community Service (CNCS) through the OneStar Foundation, Parents as Teachers, an evidence-based home visitation program, places an emphasis on parent involvement to develop a child’s learning skills. With the help of a parent educator, parents enhance their understanding of child development and interaction. Between July 2015 and June 2016, the affiliate program provided 4,694 home visits for 782 children. In addition, 388 families were connected to at least one resource and 170 developmental concerns or delays were detected and referred to parents. Our thanks to our Parents as Teachers partner sites: