WE ARE MAVERICKS TVNZ DUKE CONTINUES TO GROW NZ’S #4 CHANNEL M 18-39 REACHES OVER TVNZ DUKE is New Zealand’s only free-to-air 114,0002 destination that proudly skews towards the 1.7 AVERAGE WEEKLY MILLION1 PEAK RATINGS guys. But it’s a sensibility, not a gender that REACH M18-39 This is VIEWERS ON AVERAGE (+4% YOY) % makes a show a DUKE Show. EVERY MONTH 72 HIGHER THAN PRIME FOR M18-39 TVNZ DUKE EFFICIENTLY ALL DAY RATINGS 3 DELIVERS BROAD REACH. 446,000 % AVERAGE WEEKLY EVENT TELEVISION 15 INTRODUCES NEW AUDIENCES REACH AP25-54 TO DUKE WHO THEN BECOME HIGHER THAN (+6% YOY) REPEAT VISITORS PRIME FOR M18-39 Source: 1: Nielsen TAM, consolidated, average monthly reach, AP5+, 1 Jan - 30 Jun 2020, all day. Source: Nielsen TAM, consolidated, Peak 18:00-22:30, AUD%, 1 Jan-30 2: Nielsen TAM, consolidated, average weekly reach, Males 18-39, 29 Dec 2019 - 27 Jun 2020, all day. Jun 2020, parent channels only 3: Nielsen TAM, consolidated, average weekly reach, AP25-54, 29 Dec 2019 - 27 Jun 2020, all day WHY DUKE? DUKE TOP SHOWS DUKE IS THE HOME OF YOUNG DRIVEN BY MOVIES M18-39 MALES JAN - JUN 20 M18-39 Duke is the home of young males. 1 The Rock 0.6 2 Jackass 2.5 TRADING DEMO: M 18 - 39 A highly cost efficient Reaches both broad and 3 Full Metal Jacket channel relative to hard to reach younger and 4 competition male audiences Dude Where’s My Car 0.3 0.3 5 Fatal Attraction 6 Fallen 7 Demolition Man RATING AVERAGE 0.1 8 Airplane! 0.1 0.1 9 Tropic Thunder Continues to grow Attracts late night viewers bringing additional reach 10 Disclosure TVNZ BRAVO PRIME CHOICE MAORI TV HGTV to TVNZ channels DUKE NETWORK NETWORK TV Source: Nielsen TAM, consolidated, AUD %, Males 18-39, 1 Jan-30 Jun 2020 Source: Nielsen TAM, consolidated, 1 Jan-30 Jun 2020, AUD %, peak time 18:00-22:30, Males 18-39.
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