JANET HERNANDEZ 933 2nd St. #202 Santa Monica, CA 90403 . 3104036051 . [email protected] A focused independent self- starter, motivated, highly creative individual with great trend/fashion eye with passionate entrepreneurial-like views and opinions. Established an effective network within the fashion industry with key PR/marketers, thought-leaders, stylists, photographers and dreamers! PROFESSIONAL EXPERIENCE styleLUST August 2013 – Current Santa Monica, California Owner/Designer & Creative Consultant – Swimwear/Resortwear/Activewear/Sportswear • SPANX - Consultant & Creative Direction - Brand relaunch of Swimwear & Activewear • Erland Creative – Business Card Design Perry Ellis International – LAUNDRY by Shelli Segal /JANTZEN Los Angeles, California Designer - Swimwear/Cover-Ups/Resortwear March 2010 – Nov 2013 • Launched and managed the successful debut of Laundry by Shelli Segal Swimwear Cruise 2012. • Create a compelling lifestyle brand experience for consumers and buyers: Cruise/Spring/ Summer 2012, 2013 and currently 2014 collections (Laundry by Shelli Segal). • Responsible for steady market growth with leading vendors. • Design and direct Jantzen 2014 Cruise Collection as of Aug 2012-Nov 2013. • Manage and execute all aspects of design- from concept to production, trend research and development, color analysis and direction, print/fabric/trim design and development, draping, pattern and garment construction knowledge, garment fittings, targeting fit and quality problems, identify and resolve issues, manage and direct assistant designer. • Merchandise final looks and assortment for market. • Work with Marketing and PR Director to direct and style yearly photo shoots for market look-books. Additional undertakings: • Private Label projects for: JLo Swim for Kohl’s; Coldwater Creek • Design and oversee Resortwear and Cover-Ups for Perry Ellis Women’s, Jantzen and Jag -2010/2011 Perry Ellis International – C&C CALIFORNIA Los Angeles, California Designer - Swimwear/Cover-Ups/Resortwear Sept 2008 – March 2009 • Co-managed launch of new C&C Beach Line, which included Swimwear and Resortwear/Cover-Ups. • Designed and developed lines from inception to production: Spring 09, Summer 09 and Cruise 2010. • Complete knowledge of latest trends in the “better brands” sector as well as mass media markets. • Keen eye for fashion-forward looks, expert in forecasting and extensive presentation work. • Ability to generate color and concept collections from start to finish. • Highly familiar with a variety of base good fabrics - knits and wovens for resortwear. • Able to work on product calendar in an effective and timely manner. Warnaco -CALVIN KLEIN, MICHAEL KORS Los Angeles, California Designer- Calvin Klein Swimwear & Cover-Ups- US/Europe Dec 2006 – Aug 2008 • Oversaw year-round business of both US and European Swimwear Markets, which included multiple collections for Cruise, Spring and Premiere. • Worked closely with the Design Director and Calvin Klein Corp. NY in the design, development and execution of all collections. • Displayed diligence and effectiveness in developing new and innovative bra cups for highly successful and competitive molded cup driven business. • Reviewed all first sample and final production fittings with technical designer. CALVIN KLEIN ACCESSORIES-EUROPE • Designed and developed various accessories from Tote Bags, Caps, Visors, Towels, Robes and Sandals to merchandise along side CK European swimwear and cover-up collection. • Engaged with Warnaco Hong Kong office to develop and source materials needed for all accessories. • Administered all prototypes from sample to production stage. MICHAEL KORS SWIMWEAR & COVER-UPS • Worked with Michael Kors and his design team in NY to conceptualize, design and execute Cruise, Spring and Runway Collections. • Presented mood boards, trend direction, fashion and technical sketches. • Developed fabric, prints and high–end trims with local and European vendors. • Worked extensively and diligently with technical designer from 1st proto samples to production. • Final fittings were reviewed with Michael Kors and design team in NY after each collection. Manhattan Beachwear - HOT KISS, HOBIE, SURFSIDE Cypress, California Designer - Swimwear & Cover-Ups Mar 2004 – Sept 2006 • Conceptualized and designed collections for competitive swimwear brands. • Researched and developed storyboards, trends, color direction, and high fashion sketches. • Worked closely with local trim vendors, fabric vendors and art studios. • Developed and re-colored prints with local/overseas converters to ensure fabric development. • Attended and oversaw all sample and production fittings with pattern maker. • Extensive travel throughout Southeast Asia (Hong Kong, Taiwan and Jakarta) and knowledge of overseas production. Travel to Australia, Bali and Europe to shop local market for inspiration. Kellwood - XOXO Sportswear City of Industry, California Designer - Active Knits & Graphic Tee’s Oct 2002 –Mar 2004 • Designed and developed line of 20+ Graphic Tee’s and a group of Active Knit Tops on a monthly basis for the Junior Market schedule - average of 10 markets per year in NY. • Researched magazines, internet sources (WGSN), high fashion runway shows and local shopping. • Updated sample line and attended all fittings to ensure quality and fit of garment. • Worked with local vendors for development send-outs, novelty trim, and dying. • Followed-up on strike-off approvals from first development samples to production. EDUCATION Santa Monica College- Santa Monica, California Advanced Jewelry Design Program February 2008- December 2008 Otis College of Art and Design – Los Angeles, California Jewelry Design Program September 2007 Platt College - Newport Beach, California Associate of Arts Degree – Graphic Arts Program Fullerton College - Fullerton, California General Education- Fashion Design & Business SKILLS Garment construction, draping, sewing, illustration, CAD and freehand flats, spec sheets, tech-packs, Spanish and Intermediate Italian; Jewelry Design. Adobe Illustrator, Adobe Photoshop, Word, Excel, Web PDM/PLM REFERENCES & PORTFOLIO AVAILABLE UPON REQUEST .