COMPETITIVE ADVANTANGE A L L I N A P P A R E L Hannah, aged 27, works in the city of All In Apparel addresses a market that is mostly Philadelphia with a full time job as a W o m e n ' s W o r k w e a r f o r a l l A b i l i t i e s journalist, which requires business untapped in the fashion industry, as it's designed for those who have physical disabilities casual attire, but she struggles to find something that fits correctly due to not We offer apparel that fits our customers individual needs, having a full range of motion is comfortable to wear, and is friendly for any work Age Range environment, as well as their daily lives 25-50 Salary $55,000- $70,000 HOW OUR LINE IS TIMELESS Our line, All In Apparel, consists of work wear items that are staples for your closet, in MARKETING STRATEGY neutral, smart colors, with elevated designs. In addition, we aim to set trend s, rather than Borelli Jacket Price Blouse Montero Dress Savino Pant follow them $120 $60 $80 $75 - Below the Knee - Faux button blouse - Below the Knee - High Waisted Wide Trench Coat - Magnetic Closures Dress Leg Pant - Magnetic Closures - Adjustable Arm Length - Magnetic Closure - Velcro® closure WORK ATTIRE AND ENVIRONMENT - Sold in: Slate Blue - Sold in: Sangria Red & in back - Adjustable Leg Length Eggnog - Sold in: Dusty Rose - Sold in: Navy and Staple workwear items made for women on the Caramel go who need comfortable, reliable pieces that 88% Cotton 53% 69% Cotton will move and grow with them 10% Lyocell Recycled 26% 97% Cotton 2% Spandex Polyester Recycled 3% Spandex ADDRESSING CUSTOMER NEEDS 47% Cotton Polyester Showing our line at Runway of 5% Spandex Dreams, a non profit organization working towards a future of inclusion, Hosted at the Paralympics, we will hold a We provide adaptive items for those who acceptance, and opportunity in the pop up shop with two different rooms, have different forms of physical disabilities industry for those with disabilities simulating different environments. In one room, we will simulate a work place, while in the other we will simulate a bar and With magnetic and Velcro® closures, our restaurant pieces are made to fit the needs and experiences of all customers, no matter the case Navy Caramel Eggnog STRATEGY SUSTAINABLE METHODS/TECHNIQUES Implementing simulated environments will show that In order to ensure we are sustainable, we our line can be worn at work, as well as on the use upcycling, design for disassembly, and weekend in one's personal life. minimal seam construction, as well as sustainable packaging Dusty Rose Slate Blue Sangria Red Those with physical disabilities need to know if their garments are accessible to their needs before purchasing them, so being able to try them on at the pop up shop, as well as se e the items on others at the WHY THESE IMPORTANCE fashion show, is imperative ITEMS? Our Autumn/Winter 2021 line consists of The use of magnetic and Velcro® three garments perfect for a work closures offers more of an ease in environment. We saw an opportunity in getting dressed, all while offering the the market for more accessible clothing, look of "traditional" clothing, as the which is why we chose to make small closures are hidden. changes, allowing the clothing to be WEBSITE more adaptable. MOCK UP AATCC TEST METHODS AATCC TM135: DIMENSIONAL CHANGES OF FABRICS AFTER HOME LAUNDERING This test method will determine the amount of dimensional changes in fabric after standard home laundering procedures, showing that there are no dimensional changes in our textiles after four washing temperatures, three agitation cycles, and four drying procedures. AATCC TM15: COLORFASTNESS TO PERSPIRATION This test method will determine the fastness of our textiles to the effects of perspiration, ensuring that our garments show no color change or color transfer after being introduced to acid perspiration.