MUSIC ARTIST Goodie Mob ALBUM: Age Against the Machine LABEL: Atlantic/Elektra RELEASE DATE: Aug. 27 MANAGEMENT: Primary Wave PRODUCERS: various PUBLISHING' Chrysalis (Cee Lo Green), Primary Wave (Big Gipp, Kind°, T-Mo) BOOKING AGENT Brian Ahern, William Morris Endeavor CHART HISTORY. Soul Food (1995), No.45 Billboard 200,704,000; Still Standing ICONA POP (1998), No.6 Billboard Swedish electro-pop duo 200,786,000; World Party Icona Pop rose from online (2000), No.48 Billboard 200, buzz act to one of 2013's big- 393,000; "Cell Therapy" gest breakthroughs with the (1995), No.1 Rap Songs success of hit single "I Love TWITTER: @GoodieMobMusic It" featuring (and written by) Charli XCX. Caroline Hjelt and Aino Jawo have announced plans for an international jaunt ahead of the release of their LP This Is...Icons Pop (Sept. 24, Company Tent/Big Beat), and aiding them is Windish agent Doug Croy, who has been working with the duo since January 2012. "We didn't have that mainstream radio and top 40 support when I came onboard, he says. Routing: Beginning with a slew of festival spots, Icona Pop will play Chicago's Lol- lapalooza (Aug. 2), Toronto's HIP -HOP Grove Music Festival (Aug. The Lady Killer, peaked at No. 9 on the Billboard200 for download on the Samsung Galaxy SIII smart - 3) and Montreal's Osheaga and has sold 511,000 in the United States, according phone that year. (Aug. 4). "They've been to to Nielsen SoundScan. He has also served as a coach a lot of markets,' Croy says "We're showing that you can do other things with about routing the rest of the The New 'Age' on NBC's "The Voice" and held down his own Las Ve- your brand if your brand stands out internationally," dates. "Some of them are new. gas show, "Loberace." Goodie Mob member Big Gipp says. "We can do mu- We're going to hit places like Even though Goodie Mob officially reunited in 2009 Minneapolis [Sept. 10] and sic for commercials, movies, everything we want to Cleveland [Sept.15], where of Goodie for a brief tour, the album that was supposed to accom- do, but still have to do with music. Working with a I don't think they've been pany it has remained a work in progress until now. On branding company hooks us up with everything going before, and fill the dates in Aug. 27, the group will release Age Against the Machine, on in the world." around the heat from radio." Internationally, the duo will Mob its first album in almost 15 years. But as the group's Even though Goodie Mob is signed to Atlan- play Paris' Nouveau Casino manager, Lawrence Mestel, sees it, it's not really an al- tic, and Age Against the Machine will be distrib- (Oct.10), Hamburg's Docks bum but more of a branding and media model. uted through Warner, the group is independently (Oct.18) and Vienna's Flex Fourteen years after its last (Oct. 25). album, the reunited Atlanta "In the music industry, records are kind of dead," promoting the album. Mestel reveals that group says Mestel, CEO of Primary Wave, the management members are spending their own money to market Audience: Croy believes in and branding company that is handling the project the project, thus allowing 100% creative control, the tour's potential because of hip -hop act goes all in on a the duo's success with radio multimedia branding initiative and has managed Green and the group since 2010. from picking the songs and singles to timing the and, especially, following a "So the idea of Goodie Mob is audiovisual, not just release and what companies they want to align synch placement on HBO's recorded music. It's branding, television, bigger than themselves with. "It's not subject to major -label "Girls." This was the window By Maurice Garland they had before going back to just putting a record out." scrutiny," he says. Europe. It was really important The initial rollout started in 2009 with TV Green and the group will also be inviting them- for them to capitalize on the performances at the BET Hip -Hop Awards and selves into American households early next year with heat while it was happening." Feeding the momentum, Icons on "Late Night With Jimmy Fallon." It stalled in a new reality show, "The Cee Lo Life," which will air Pop works its own Instagram When you ask Cee Lo Green what took so long con- 2010 when Green released The Lady Killer, fea- on TBS. Cameras will follow Goodie Mob around and Twitter accounts to maxi- cerning the oft -delayed reunion album with his group turing his infectious single "F**k You," and then Los Angeles and Atlanta, allowing glimpses into the mize social media presence. Goodie Mob, he has to take a deep breath before an- signed on to become a coach on "The Voice" the members' personal lives. Promotion: Working with swering. "I definitely would have done a better job following year. The group picked the ball back up "I hate to call it a 'reality show,"' Green says. "It's the Windish Agency's tour multitasking," he admits. in 2012 by premiering its single "Fight to Win" on the first of its kind. It showcases how we carry on. department, Croy aids local and national promotional ef- Since he left the group in moo over creative dif- "The Voice." The song was also heavily featured There is a sense of humor to it, and it will show us in a forts, coordinating with labels ferences after its 1999 album, World Party, he's gone in promo ads for the2012NBA playoffs. That was way people have never seen us." Company Tent and Big Beat on to international superstardom. He became a plati- followed by a performance at the Billboard Music Goodie Mob will tour in support of the album start- as well as promoters in each market. "They were in Colum- num -selling pop star when he joined producer Danger Awards honoring Beastie Boys. The act also beat ing Aug. 24 in Washington, D.C., and punctuated in bus [Ohio] recently and did a Mouse to form Gnarls Barkley. His 2010 solo album, Jay Z to the punch in making the song available Atlanta at the One Music Fest on Sept. 14. There will win -a -dinner with Icona Pop," also be a special performance inside of the JetBlue he says. "They've been really involved with radio and coor- airline terminal at John F. Kennedy International Air- dinating events that connect "We can do music for commercials, port in New York on Sept. 9. TV appearances on "Fal- them with their fans. Radio lon," "The Howard Stem Show" and "The View" are has been very supportive, and it's important to keep a strong, movies, everything we want to do. also on the schedule. open, engaged relationship Once the tour is over, Green plans on returning to with them: -Nick Williams Working with a branding company hooks "The Voice," finishing up his fourth solo album (cur- BOOKING AGENT: Doug Croy, the rently titled Girl Power), hooking up with Danger Windish Agency us up with everything going on in the Mouse for another Gnarls Barkley album and resum- TOUR DATES: Aug. 2 -Oct. 27 ing his Las Vegas residency. world." -BIG GIPP, GOODIE MOB "We're working hard as hell," he says.0 AUGUST 10, 2013I WWW.BILLBOARD.BIZ.