Jeffrey Shiau 167a Capel Street, Dublin 1 | [email protected] 086 038 6589 | jshiau.jux.com CAREER OBJECTIVE My passions lie in two realms: technology and story-telling. My foray into digital marketing is an attempt to marry the two interests. What sets me apart is my unique combination of skills and interests. I'm a strong writer with an analytical mind, a product of my liberal arts education. I have experience with visual mediums and an eye for good design. Most importantly, I'm a quick (and willing) learner and my ambition is unlimited. EXPERIENCE Stint Ireland Dublin, Ireland Marketing Executive January 2014- Present • Develop a brand voice and a comprehensive digital marketing strategy considering everything from content strategy and SEM to social media and analytics. • Apply SEM strategies through both SEO and PPC to increase brand visibility. • Manage a marketing budget of €2,000 a month, most of which goes towards paid online advertising. • Conduct a full review of all existing content on Stint Ireland's website followed by a comprehensive overhaul of the landing page with the goal of increasing conversion rates. • Develop content for the company's blog and social media channels, taking into account the target market (Americans, aged 19-24), in order to generate signifcant inbound marketing results. • Establish growth plans consistent with both the short-term and long-term digital marketing strategies. • Write copy for any of Stint Ireland's promotional and informational materials. • Establish relationships with American universities through cold calls and emails. Jux, LLC New York, NY Social Media/Community Intern June 2012- May 2013 • Engaged and fostered the Jux community through ”commenting,” “liking,” outreach emails, and the curation of existing content. • Evangelized Jux to individuals, communities, and brands with a focus on those that may beneft from the Jux platform. • Monitored and analyzed usage data using Google Analytics, e.g. discerning the nature of traffc sources (direct and referrals), determining the effectiveness of various landing pages and how different types of Jux posts affect bounce rates, etc. • Increased exposure of Jux content through other social media channels such as Facebook, Twitter, Pinterest, Gentlemint, Notcot, etc. GrowSmart Media, LLC Internet Social Media Networker Intern Dec 2011- May 2012 • Investigated new trends in social media marketing, e.g. content optimization for different platforms and identifying periods of highest traffc and user engagement. • Managed the social media accounts of clients by identifying trends in their industry and executing strategies that meet client objectives. • Engaged and formed a relationship with the client's customers through effective use of social media while increasing brand awareness and traffc to the client's pages. Museum of Chinese in America New York, NY Education Intern June 2011 – Aug 2011 • Led a research team and developed a curriculum for a new education program being launched in public schools in Fall 2011. • Led walking tours and gallery programs for people of various ages. • Assisted in the operation of museum events such as the Family Festival Day for the Dragon Boat festival. • Assisted with the general day-to-day operations of the Education Department. EDUCATION Emory University, Atlanta, Georgia Bachelor of Arts in History, May 2013 • Scholar, Recipient of Dean’s scholarship and member of the Emory Scholar Program • Study Abroad: University of St Andrews, Scotland, Fall 2012 Oxford College of Emory University, Oxford, Georgia Associate of Arts, May 2011 • Oxford College Merit List, Fall 2009 – Spring 2011 • Study Abroad: British Studies Program, Oxford, UK, Summer 2010 KEY SKILLS Skills: Excellent understanding of social media (primarily Facebook and Twitter) and experience with managing a digital community (Jux). Profcient in Microsoft Offce Suite, photo-editing (Photoshop, GIMP, and Lightroom) and video-editing (FCP and Premiere Pro). Basic skills in HTML, CSS, and Python. Languages: English (Native), Mandarin Chinese (Fluent), Spanish (Basic) LEADERSHIP, ACTIVITIES, AND SERVICE Class Co-Agent, Oxford College of Emory University Alumni Board, October 2010 – Present Publicity Chair, Global H.E.E.D., January 2013 – May 2013 Talk Show Host, WMRE, Emory's radio station, January 2012 – May 2012 Education and Awareness Chair, Global H.E.E.D., September 2011 – May 2012 Actor, AHANA theater production of W;t, January 2012 Orientation Leader, Emory University, March 2011 – January 2012 Editor-in-Chief, Emory Endeavors: Transnational Encounters in Asia (Academic Journal), September 2011 – December 2011 Volunteer, Theory Practice Service Learning Placement at a Local Charter School, February – May 2011 Library Employee, Oxford College Library, September 2009 – May 2011 Co-founder and Captain, Oxford College Club Baseball, 2010 – 2011 Peer Assistance Leader (PAL), Oxford College, March 2010 – March 2011 Senator, Oxford College SGA, September 2009 – March 2011 INTERESTS Photography: Featured Photographer, Offce of Financial Aid, 2013 Filmmaking: Campus Finalist, Campus Moviefest- Emory, 2013; Best Cinematography, Campus Moviefest- Emory, 2012.