THE MAILLOT JAUNE 100th Tour de France LE COQ SPORTIF, PARTNER AND The 2013 Maillot Jaune - a symbol of OFFICIAL SUPPLIER OF THE the world’s greatest bike race - brings TOUR DE FRANCE, PRESENTS innovation to the fore. The ever symbolic THE 2013 MAIllOT JAUNE. yellow of the jersey, even brighter this THIS UNIQUE JERSEY IS SPE- year, features a translucent « Moor’s CIALLY DESIGNED FOR THE Head » imprint on the body of the jersey. 100TH YEAR OF THE TOUR. This is a first, in recognition of the island - Corsica - which is to host the LECOQSPORTIF.COM/CYCLING Grand Départ of the 100th Tour de France on 29th June. Another special feature of the 2013 race is the grand finish, which is to take place, for the first time, at night, inspiring le coq sportif to incorporate an array of reflective detail in the golden tunic. The Maillot Jaune and the winner of the 2013 Tour de France will be like a spark in the night. > ClICK HERE TO WACTH THE « MAILLOT JAUNE » VIDEO password : cycling FRONT OF THE JERSEY DESIGN, TECHNICAL FLAIR & KNOW-HOW Reflective Tour de France 100th label LE COQ SPORTIF HIGHLIGHTS THE FINEST OF SPORTING PAR- TNERSHIPS WITH AN ORIGINAL AND PURELY FRENCH STAMP, CREATING A MAILLOT JAUNE WITH A NEW DIMENSION. THIS YEAR THE TOUR DE FRANCE 100ÈME LABEL USES REFLECTIVE EFFECT IN CONTRAST TO THE FLOCKED LE COQ SPORTIF LOGO. THE FASHIO- Translucent NAblE AND SPORTY FLOCKING DETAIL PROVIDES TEXTURE AND « Moor’s Head » IS REMINISCENT OF THE STRIKING PAST JERSEYS BY THE FRENCH imprint BRAND. The 2013 Maillot Jaune therefore draws on its rich heritage for an authentic design with a wide, flat-seamed collar, taking inspiration from the 1951 Tour jersey. The initials HD and reflective inscription paying tribute to Henri Desgrange, founder of BACK OF the Tour de France, reads: « En 1903, Henri Desgrange créait le plus grand évènement THE JERSEY sportif de tous les temps » (« In 1903, Henri Desgrange created the greatest sporting event of all time »). Designed using a mix of high-tech materials, the 2013 Maillot Jaune is extremely Le coq sportif lightweight. flocked logo and tricolour signature The jersey’s true anatomical fit, mimicking the cyclist’s body shape, ensures that it is genuinely aerodynamic. This is enhanced by transparent silicone bands at the waist and on the sleeves, which ensure the jersey stays in place and act as wind barriers. The elastane-mix sleeves, which are flexible and seamless, are also designed for the enhanced comfort of cyclists. They extend to just below the triceps, avoiding pressure points for improved blood flow in the arms. Air circulation is achieved via the mid-length zip and two ventilation panels in the HD initials and back, which include one ultra-breathable 3D mesh panel at the base of the nape reflective inscription * and a further micro-aerated mesh panel across the back. Each of these elements regulates the cyclist’s body temperature based on weather conditions, thereby helping to limit energy loss. Finally, the jersey is manufactured using only flat * « IN 1903, HENRI DESGRANGE CREATED THE GREATEST non-irritating seams. SPORTING EVENT OF ALL TIME » Le coq sportif has relied on its aptitude for innovative flair to provide the champions of the Tour de France with a daring mix of technology and style. pictures extracted from the « Maillot Jaune » video PRODUCTS LISTING PR CONTACTS TEA & CAKE PR LE COQ SPORTIF Charlie Savage Billy Gentry 67-70 Charlotte Road [email protected] London EC2A 3PE Tel. + 44 (0) 20 7012 1560 [email protected] 1312110 1312109 1312108 1312111 FTP : CRÉDITS : ftp://ftp.lecoqsportif.fr Studio White Login : comss13tourdefrance Password : comss13tourdefrance@.