MINISTRY OF EDUCATION AND SCIENCE OF UKRAINE MYKOLAIV NATIONAL UNIVERSITY NAMED AFTER V.O. SUKHOMLYNSKY GLOBAL AND NATIONAL PROBLEMS OF ECONOMICS Electronic scientific publication Issue 1 Mykolaiv 2014 EDITORIAL BOARD: Chief Editor: Stroiko Tetiana Volodymyrivna, Doctor of Economic Sciences, Associate Professor (Department of International Econom- ics, Mykolaiv National University named after V.O. Sukhomlynsky). Deputy Chief Editor: Irtyscheva Inna Oleksandrivna, Doctor of Economic Sciences, Professor (Professor at the Department of Economics, Mykolaiv National University named after V.O. Sukhomlynsky). Executive Secretary: Danik Natalia Vadymivna, Candidate of Economic Sciences, Associate Professor (Associate Professor at the Department of Finance, Mykolaiv National University named after V.O. Sukhomlynsky). Editorial Board Members: Borodina Olena Mykhailivna, Ph.D, Professor of Economics (Professor, “College of Banking” Prague, Czech Republic). Buzko Iryna Romaniva, Doctor of Economic Sciences, Professor (Department of International Economics, Pro-rector for Research, Volodymyr Dahl East Ukrainian National University). Bulatova Olena Valeriivna, Doctor of Economic Sciences, Professor (Department of International Economics, Pro-rector for Research Mariupol State University). Deineko Liudmyla Viktorivna, Doctor of Economic Sciences, Professor (Head of the Department of Industrial Policy, In- stitute for Economics and Forecasting of the National Academy of Sciences of Ukraine). Kishchak Ivan Teodorovych, Doctor of Economic Sciences, Professor (Dean of the Faculty of Economics, Mykolaiv Na- tional University named after V.O. Sukhomlynsky). Klysinski Janusz, Doctor of Economic Sciences, Professor (Professor at the Department of Sports Marketing, University of Bielsko-Biala, Poland). Martyniuk Volodymyr, Doctor of Economic Sciences, Professor (Head of the Department of Financial and Economic Se- curity, Ternopil National Economic University). Nikolaienko Natalia Oleksandrivna, Doctor of Political Sciences, Associate Professor (Head of the Department of Politol- ogy, Mykolaiv National University named after V.O. Sukhomlynsky). Stukalo Natalia Vadymivna, Doctor of Economic Sciences, Professor (Department of International Economics, Oles Hon- char Dnipropetrovsk National University). Sukhorukov Arkadii Ismailovych, Doctor of Economic Sciences, Honored Economist of Ukraine, Professor (Advisor to the Directorate of the National Institute for Strategic Studies under the President of Ukraine). Khvesyk Mykhailo Artemovych, Academician of NAAS, Doctor of Economic Sciences, Honored Worker of Science and Technology of Ukraine, Professor (Director of the Institute of Environmental Economics and Sustainable Development of the National Academy of Sciences of Ukraine). Fradkin Akiva, Ph.D, Professor of Economics (Executive Vice President, York University, USA). Shaposhnykov Konstiantyn Serhiiovych, Doctor of Economic Sciences, Professor (Dean of the Faculty of Economics and Management Kherson State University). Shyian Dmytro Viktorovych, Doctor of Economic Sciences, Professor (Professor at the Department of Enterprise Econom- ics and Management Kharkiv National University of Economics). Recommended for publication and distribution via Internet by the Academic Council of Mykolaiv National University named after V.O. Sukhomlynsky (Protocol № 5 of 25.11.2014) ISSN (Online): 2313-2137 © Mykolaiv National University named after V.O. Sukhomlynsky 2014 Global and National Problems of Economics 3 CONTENTS SECTION 1 WORLD ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS O. Vyshnevska, O. Niedova, L. Sokirke GLOBALIZATIONAL CHALLENGES IN THE GUARANTEE OF ECONOMIC SECURITY OF THE COUNTRY 5 T. Stroiko, T. Hordieieva, O. Yevdochenko STRATEGIC DIRECTIONS OF FUNCTIONING OF FINANCIAL INSTRUMENTS OF REGIONAL POLICY OF EU 7 SECTION 2 ECONOMY AND OPERATION OF NATIONAL ECONOMY M. Plotnikova BALANCED RURAL DEVELOPMENT BASED ON THE CONCEPT OF “ANCESTRAL HOME” 9 K. Shaposhnykov THE FEATURES OF FORMATION AND DEVELOPMENT OF INFOCOMMUNICATIONS MARKET IN NATIONAL ECONOMY 11 SECTION 3 ECONOMY AND ENTERPRISE MANAGEMENT O. Kvasha WORLD MODELS OF WORK MOTIVATION IN ENTERPRISES: LESSONS FOR UKRAINE 13 V. Krainii IMPROVEMENT OF THE SYSTEM OF WORK STANDARDIZATION IN MODERN CONDITIONS 15 O. Sarapina TRENDS IN DEVELOPMENT OF THE MARKET OF VEGETABLE PRODUCTION IN CONDITIONS OF ECONOMIC GLOBALIZATION 17 SECTION 4 DEVELOPMENT OF PRODUCTIVE POTENTIAL AND REGIONAL ECONOMY Y. Boiko REGIONAL DEVELOPMENT AGENCY: MODERN REALITY 19 M. Pauk ANALYSIS OF INVESTMENT PROJECTS OF TOURISM AND RECREATIONAL SECTOR OF ZAKARPATTIA REGION 21 4 Mykolaiv National University named after V.O. Sukhomlynsky SECTION 5 MONEY, FINANCES AND CREDIT N. Danik BUSINESS PLANNING AS A TOOL FOR THE IMPLEMENTATION OF FINANCIAL MANAGEMENT IN CONDITIONS OF MODERN DEVELOPMENT OF UKRAINE 23 N. Kornieva FORECASTING OF FINANCIAL STATEMENTS UNDER FINANCIAL AND ECONOMIC CRISIS 25 Issue 1. 2014 Global and National Problems of Economics 5 SECTION 1 WORLD ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS UDC 338.43(477):339.9 O. Vyshnevska Doctor of Economic Sciences, Professor, Dean of Accounting and Finance Faculty, Mykolayiv National Agrarian University O. Niedova Master, Accounting and Finance Faculty, Mykolayiv National Agrarian University L. Sokirke Master, Accounting and Finance Faculty, Mykolayiv National Agrarian University GLOBALIZATIONAL CHALLENGES IN THE GUARANTEE OF ECONOMIC SECURITY OF THE COUNTRY The article deals with theoretical world system, but their development and methodological aspects of the is slow. Therefore, we proved that development of the state given the the issues of regulation of the inter- influence of geo-economic factors in nal market, the process of pricing, order to identify potential benefits quality and standards of products and minimize the economic and en- as well as slow integration process, vironmental risks. It is proved that formation of organizational and eco- the world globalization flows and nomic structures adapted to external processes in the economic, financial, conditions remain unresolved. social, environmental and other ar- Globalization is a comprehensive eas are the guidance of any national process of global political, econom- economy. It is found that disregard ic and social integration. Globaliza- of globalization changes and trends tion processes aim to obtain rele- will limit the possibilities of obtain- vant global benefits in the further ing benefits at the national level. development of the international The national economy as a part of community and the development of the global economic system has acti- individual state systems. In recent vated some elements of an integrated years the world economy is charac- 6 Mykolaiv National University named after V.O. Sukhomlynsky terized by an increasing coverage nomic development in the long run. of systems of different levels with Effectiveness of directions of devel- features of transitivity, chaotic de- opment can be proved only applying velopment, which causes more pro- innovative solutions and maximum found consequences of the crisis at elimination of negative trends in different levels of the global com- political, economic, social and eco- munity development. The issues of logical spheres. geopolitical changes, including di- Guarantee of economic security rect territorial reorganization of the of the state is associated with the world, are becoming more and more implementation of the measures at acute. Similar processes are associ- the international and national lev- ated primarily with different levels els to ensure the appropriate lev- of development of separate states, el of social, political and military financial capacity, energy dependen- safety, security and territorial in- cy of national economies, overpopu- tegrity, ensuring the development lation of certain areas, relevant na- of industries on the basis of inno- tional interests of individual states vation, invulnerability and inde- and global geopolitical leaders. pendence of national interests in Globalization has a significant accordance with emergence of ex- impact on the content and the rate ternal and internal threats, primar- of formation of new types of rela- ily ones related to globalization, tionships in modern society. Global prevention of armed conflicts. This changes, along with other objective approach will minimize threats and factors contribute to finding effec- provide appropriate adaptation to tive ways of reducing the adverse ef- globalization changes and trends. fects, reliable methods for predicting All geo-economic factors in the possible changes with the purpose of socio-economic development and adaptation and further development. guarantees of economic security The relevance of this study is de- from foreign economic to techno- termined by the fact that the world logical ones should be focused on globalization processes and flows in internal natural resource base, take the economic, financial, industrial, into account the economic, social, social, environmental and other ar- cultural, ecological features in or- eas are guidance for future devel- der to minimize risks and enhance opment of any national economy. the benefits of geo-economic envi- In turn, disregard of these trends ronment. There is an urgent need will limit the possibility of taking for the effective combination of in- advantage of globalization changes ternal fundamentals in the devel- at the national level. opment of industries, appropriate It is impossible to avoid the