PJ Harvey at SXSW 2009 Print Media’s Demise: Fact or Fiction? pg. 32 Registrants Reveal Platinum Advantages pg. 38 INSIDE: my South-By: 2009 Highlights and Stories MAY 2009 / $4.95 pg. 12 g SXSWORLD CONTENTS VOLUME 3, ISSUE 5 Publishers: Roland Swenson, Nick Barbaro, Louis Black Editor: Andy Smith Art Director: Jamie Miller Advertising: Una Johnston, Katie King, Hiliary Kerby, Luann Williams SXSW Contributors: Rebecca Feferman, Hugh Forrest, Una Johnston, Hiliary Kerby, Katie King, April Litz, Tracy Mann, Lizzy Newton, Janet Pierson, Cathy Ricks, Matt Sonzala, Ron Suman, Amy Wanke, Stacey Wilhelm, Luann Williams SXSW 2008 Logo Design: Sibley Peteet Design Contributors: Jason Cohen, Lissette Corsa, Jim Kolmar, Ryan Mihm, Patrick Nichols, R DD KE INGUS Thomas Purves, Jenny Smith, Alison Tickell E D M WAL SXSW HEADQUARTERS VI A IM PO Box 4999, Austin TX 78765 US D K SL MARY Tel 512/467-7979, Fax 512/451-0754 Primal Scream at SXSW Music 2009 SXSW 2009 Film poster kiosk The gorilla and the banana interact Email [email protected] www.sxsw.com SXSW HEADQUARTERS SALES DEPARTMENT IN EVERY ISSUE MUSIC: Luann Williams, [email protected] FILM: Hiliary Kerby, [email protected] Taking Care of Business to Business ......................................................... 2 INTERACTIVE: Katie King, [email protected] News from companies who are part of the SXSW world SPONSORSHIPS: Scott McNearney, [email protected] News & Notes ............................................................................................... 6 Sales: www.sxsw.com/sales Updates from the SXSW Interactive, Film and Music events SXSW Music, U.K. & Ireland Una Johnston, Cill Ruan, Back Page: The Tyranny of Virtual Distance ........................................ 44 7 Ard na Croise Thurles, Co. 2009 finds SXSW vet missing the real action Tipperary IRELAND Tel & Fax +353-504-26488 [email protected] SXSW Music & Film, European Continent FEATURES Mirko Whitfield, Einsiedlerweg 6 Tuebingen-Pforndorf 72074 GERMANY 2009 IN REVIEW: my South-By ..................................................................12 Tel & Fax +49-7071-885-604 [email protected] The photos and stories from the frontlines of SXSW SXSW Music, Asia On the Edge of the Precipice ..................................................................32 Hiroshi Asada, c/o Rightsscale Inc, Interactive panels examined print publishing’s perilous position 3F EBISU-WEST, 1-16-15 Ebisu-Nishi Shibuya-ku, Tokyo 150-0021 JAPAN Looking Back ..............................................................................................34 Tel +81-3-5428-3923, Fax +81-3-5428-3962 SXSW Film had something for everyone [email protected] SXSW Australia, New Zealand & Hawaii Video Innovations .....................................................................................35 Phil Tripp, 20 Hordern St, Newtown Tapeless technologies saving time and money NSW 2042 AUSTRALIA Tel +61-2-9557-7766, Fax +61-2-9557-7788 Green Plan for U.K. Music Industry .......................................................36 [email protected] Steps to reduce music’s carbon footprint SXSWorld is published by SXSW, Inc. five times per year in It Pays To Go Platinum .............................................................................38 February, March, May and November at 1007 East 40th Uncovering Benefits of the Full SXSW Experience Street, Austin, Texas 78751. © 2009 SXSW, Inc. All Rights Reserved. Subscriptions are provided annually with paid Facing Future..............................................................................................40 registrations to the SXSW Conferences. Subscriptions are Hawaiian Artists Cross the Geographic Divide available to the general public for $20 per year. Application to Mail at Periodicals Rate is Pending at Austin, TX. “SXSW” and Cumbia and Beyond .................................................................................42 “South By Southwest” are registered trademarks owned by Colombian Rhythms Make the World Dance SXSW, Inc. For inquiries, email [email protected]. POSTMASTER: Send address changes to COVER PHOTO: PJ HARVEY PERFORMED WITH JOHN PARISH at SXSW 2009; PHOTO CREDIT: BRIAN BIRZER SXSWorld PO Box 4999, Austin TX 78765 Printed with vegetable based inks. SXSWORLD / MAY 2009 1 Taking Care of Business to Business A look at companies who are part of the SXSWorld Business Roundup Here is a collection of some recent news for people and companies who do business with SXSW. To be a part of future SXSWorld business news roundups, contact your SXSW sales representative or send your updates to [email protected]. Florida film workers descended on The Recording Academy Wilco has teamed up with Souldier, Over 11,000 people have signed Tallahassee to speak with members elected leaders and staff came who will hand-make limited edi- ASCAP’s Bill of Rights for of the Florida Legislature about the together to service and spread the tion signature Songwriters and Composers. Show sudden drop in feature film pro- word about the benefits of mem- guitar straps your support and sign now at www. duction in the state since funding bership to SXSW artists and bands and drumstick ascap.com/rights. for the current tax incentive was at the Artist Village & GRAMMY bags in con- reduced. “We had an unprec- Garage. junction with edented number of groups and Wilco’s new individuals representing a cross sec- The International Film Guide album and tour tion of Florida’s production industry Inspiration Award was offered coming in June travel to Tallahassee, and there is at SXSW to the winner of the 2009. no doubt that our voices and our Lone Star message were heard,” said Graham States cat- Blue Microphones, the pre- Winick, President of Film Florida. egory. There senting sponsor of Studio SX, are plans to introduced the music community Koss Stereophones is still taking present the to their latest consumer product, B-Side Entertainment, based in entries for their SXSW 2009 give- award at MIKEY - the new Austin, has announced the first film away. Simply join the Koss mailing nearly a dozen award-winning to be released through its distribu- list at www.koss.com/sxsw to enter international audio recorder tion arm, RiP: A Remix Manifesto. to win one of 10 Pro4AAAT Studio film festivals for iPod. B-Side will handle the U.S. theatrical Stereophones. in 2009. release while Disinformation will 2 SXSWORLD / MAY 2009 live.create. Thanks to the filmmakers, digital creatives, bands and fans who dropped by for a taste of the arts. Discover how our 19 inspired flavors are inspiring tomorrow’s artists with the VH1 Save The Music Foundation. And how every purchase can support the cause and score you sweet prizes. live.create.contribute. at ZonePerfect.com. © 2009 Abbott Laboratories Inc. M3866/MAY 2009 LITHO IN USA Vh1 Save the Music Foundation © 2009 Viacom International Inc. All Rights Reserved. ZONE10248_FullPgBleed4c_SXSWorld_FA.innd.indd 1 4/13/09 3:30:25 PM Taking Care of Business to Business release on DVD. The doc’s pro- On April 20, Kodak invited the GoTV Networks, the premier Entertainer’s Secret Throat ducers, Eye Steele Productions, and film industry to check out the new mobile media network, teamed up Relief exhibiting at SXSW for the the National Film Board of Canada, KODAK VISION3 250D Color nega- with 5Gum to host their first show- first time was a good decision with will additionally partner with B-Side tive film 5207/7207, the newest case at SXSW on March 21. The great exposure, new contacts and on the release. The film premiered member of the VISION3 film lineup featured some of the indus- positive feedback related to the at SXSW. platform. Kodak hopes this new try’s hottest artists including Shiny sample size bottles of Entertainer’s product will help filmmakers push Toy Guns, Asher Roth and Janelle Secret in each BMI expects U.S. sales of ringback the boundaries of filmmaking even Monae. SXSW Music bag. tones to surpass $235 million this further. Many faithful users year, up 15% from last year’s esti- stopped by to mated $235 million and 68% from The Institute of Production thank us and share the company’s 2007 projection of and Recording’s Music and their “stories” of $140 million. Entertainment Business students how ES saved their who attended SXSW hosted an on- careers, plus many campus panel about their SXSW comments from folks who said experience. The students shared they would convert to Entertainer’s Secret. Several distributorship deals “Thousands of artists get screwed Janelle Monae are in the works as a result of the everyday” was the message show! We will certainly be back delivered in shocking fashion by SESAC has announced the launch next year! ArtistForce at the “Village Voice of its newly redesigned website. SXSW Showdown.” Solutions to SESAC has created a uniquely serve and protect performing artists upgraded, innovative and infor- are available at ArtistForce.com. mative site that showcases the depth and variety of the company’s Modulus Studio, a carbon-neu- growing family of songwriter and The Texas Film Commission, tral audio and video post production what they learned from the SXSW publisher affiliates. a division of the Governor’s Office, studio, recently moved to a newly panel discussions, their experience is proud to announce the launch of renovated facility. If you happen to at the trade show, and the array of Savannah College of Art and the new Texas Production Directory be in the Boston area, be sure to call interviews they conducted during Design celebrates its 30th anniver- on the commission’s