Vibrant Hair Color SWATCHBOOK WELCOME TO THE Colorful WoOFr SALLYld BEAUTY Introducing the Sally Beauty® Vibrant Hair Color Swatchbook. As the largest omni-channel hair color retailer with an assortment that’s four times larger than its competition, Sally Beauty knows color. Get a sneak peak of over sixty new shades that’ll be available exclusively at Sally Beauty® in April & May, from popular brands like ion®, iroiro, Color Lux, Good Dye Young, Wella ColorCharm & many more. Our bold DIYers can choose from over 250 vibrant shades to Unleash Their (PRO)tential & express themselves in every way imaginable. ION COLOR BRILLIANCE SEMI-PERMANENT BRIGHTS ...................................................................... 3 ION COLOR BRILLIANCE PERMANENT BRIGHTS ................................................................................ 4 TEMPORARY IROIRO NATURAL SEMI-PERMANENT .................................................................................................. 5 Washes out COLOR LUX SEMI-PERMANENT CLEANSING CONDITIONER ............................................................ 6 BTZ JAMZ SEMI-PERMANENT .............................................................................................................. 7 BTZ BOMBZ TEMPORARY SPRAY ......................................................................................................... 8 SEMI-TEMPORARY LIME CRIME UNICORN HAIR SEMI-PERMANENT ................................................................................ 9 Lasts 2-6 washes SHRINE SEMI-PERMANENT DROPS .................................................................................................... 10 GOOD DYE YOUNG I’M BORED SEMI-TEMPORARY COLOR SERUM ............................................... 11 GOOD DYE YOUNG SEMI-PERMANENT ............................................................................................. 12 GOOD DYE YOUNG POSER PASTE TEMPORARY HAIR MAKEUP ..................................................... 13 SEMI-PERMANENT Lasts up to 15 washes WELLA COLORCHARM PAINTS SEMI-PERMANENT ........................................................................... 14 MANIC PANIC SEMI-PERMANENT CREAM ......................................................................................... 15 ARCTIC FOX SEMI-PERMANENT ......................................................................................................... 16 PERMANENT UBERLISS BOND SUSTAINER SEMI-PERMANENT .............................................................................. 17 May fade but lasts ONE ‘N ONLY PERFECT INTENSITY SEMI-PERMANENT ................................................................... 18 until removed CHI CHROMASHINE SEMI-PERMANENT ............................................................................................ 19 SUAVECITA SEMI-PERMANENT .......................................................................................................... 20 3 ® ® SEMI-PERMANENT BRIGHTS HAIR COLOR EXCLUSIVELY AT SALLY. ion® Color Brilliance® Semi-Permanent Brights is Ammonia- & Peroxide-Free. The range features a variety of high-fashion shades designed to give vivid, boldly intense results. In just 20-40 minutes, it deposits rich color on pre-lightened hair for long-lasting pro-quality results. SEMI-PERMANENT SHOP ION COLOR BRILLIANCE SEMI-PERMANENT BRIGHTS GARNET RED MAGENTA BLOOD ORANGE SALMON ROSE QUARTZ PURPLE RADIANT ORCHID FUCHSIA HOTTIE PINK ROSE FLAMINGO LAVENDER SMOKEY AMETHYST VIOLET GRAY SLATE TITANIUM STORM AZURE SHARK BLUE SKY BLUE AQUA TANZANITE SAPPHIRE NEW CYAN JADE SHAMROCK MINT LEMON 4 ® ® PERMANENT BRIGHTS HAIR COLOR EXCLUSIVELY AT SALLY. ion® Color Brilliance® Permanent Brights feature a fade-resistant crème formula for rich, long-lasting color. The high-intensity, fashion-forward shades deposit in just 20-60 minutes. For best results, use on pre-lightened hair. PERMANENT SHOP ION COLOR BRILLIANCE PERMANENT BRIGHTS MAGENTA RED GARNET GINGER ROSE GOLD SALMON TITANIUM LAVENDER ROSE PETAL FLAMINGO BLUSH PEACH FUCHSIA RADIANT ORCHID AZURE DENIM SAPPHIRE TANZANITE PURPLE EMERALD WINTERGREEN LEMON 5 PREMIUM NATURAL SEMI-PERMANENT HAIR COLOR EXCLUSIVELY AT SALLY. — NEW SHADES! Iroiro is 100% Vegan & Cruelty-Free and made with 95% natural ingredients in the USA. The semi-permanent conditioning cream formula helps moisturize & repair damaged hair, plus it’s super easy to use — all you have to do is massage it in. Iroiro is also the first in the industry to use an “eco-pouch,” which reduces 75% of its carbon footprint. SEMI-PERMANENT SHOP IROIRO NEW NEW DARK RED RED NEON RED NEON PINK PINK PLUM NEW NEW ROSE GOLD PEACH NEON ORANGE ORANGE BUBBLE GUM PINK LAVENDER NEW NEW NEW NEW YELLOW NEON YELLOW NEON GREEN GREEN FORREST GREEN EMERALD GREEN NEW NEW NEW VIOLET DEEP BLUE NEON BLUE TURQUOISE AQUA SEAFOAM NEW NEW PURPLE BLUE LIGHT BLUE SILVER PLATINUM BLACK 6 COLOR CLEANSING CONDITIONER EXCLUSIVELY AT SALLY. — NEW SHADES! Color Lux is Vegan, Cruelty-Free & Gluten-Free. All products cleanse, color & condition hair in one easy step — no mixing required. Fortified with cream conditioner, Color Lux’s formula leaves hair silky, shiny and totally vibrant. SEMI-PERMANENT SHOP COLOR LUX NEW NEW PLATINUM SILVER COCOA COPPER RED ROSE GOLD NEW NEW BLUE LILAC PURPLE MAGENTA SANGRIA BLUSH 7 COLOR JAMZ™ SEMI-PERMANENT HAIR COLOR EXCLUSIVELY AT SALLY. BTZ Color Jamz lets you live on the wild side of color. It’s quick & easy to apply and delivers bright, vivid, vibrant color. The conditioning formula leaves hair soft & silky smooth, so it’s ready for styling. You can also get creative and control the intensity of your look by mixing and matching shades to customize your color. SEMI-PERMANENT SHOP BTZ COLOR JAMZ SEMI-PERMANENT SHOP BTZ COLOR JAMZ SEMI-PERMANENT SINGLES ELECTRIC SUNSET CHIC IN PINK BUBBLE HEAD PINK* PAPARAZZI PINK WILD RED* CRIMSON STORM* POSH PURPLE RASPBERRY KAMIKAZE* PURPETRATOR PURPLE PASSION* ISLAND SKY SHAMROCK N’ ROLL HUCKLEBERRY BLUE* DESIGNER DENIM NIGHT SKY SUMMER SAPPHIRE COLOR JAMZ SINGLES *7 shades available TRIPPED UP TURQUOISE* ENVIOUS EMERALD 8 COLOR BOMBZ® TEMPORARY HAIR COLOR SPRAY EXCLUSIVELY AT SALLY. The BTZ Color Bombz Temporary Hair Color Spray instantly adds vivid color to your hair — all you have to do is spray away. It’s great for experimenting with different shades since it’s easy to wash out and won’t cause damage. You can also customize your look by combining different colors for unique, edgy results. TEMPORARY SHOP BTZ COLOR BOMBZ 9 UNICORN HAIR SEMI-PERMANENT HAIR COLOR NEW AT SALLY. Dyed and gone to Unicorn Heaven! Lime Crime was founded in 2008 in Los Angeles, and is 100% Vegan and Cruelty-Free. Unicorn Hair transforms hair into a rainbow of magical shades while leaving strands silky-smooth and smelling sweet. Lime Crime is a magical world of self-expression, allowing you to create your own shades by mixing and matching DIY friendly colors — from pretty pastels to bold brights. Best for pre-lightened platinum SEMI-PERMANENT @limecrime to medium blonde hair and adds a tint of color to dark blonde and light brown hair. SHOP LIME CRIME NEW NEW NEW NEW NEW NEW VALENTINE LIPSTICK JUICY BUBBLEGUM ROSE NEON PEACH BUNNY NEW NEW NEW NEW NEW NEW CLOUD GENIE PONY CHOCOLATE CHERRY SEXT OYSTER NEW NEW NEW NEW ANIME BLUE SMOKE DIRTY MERMAID SEA WITCH 10 SEMI-PERMANENT HAIR DYE DROPS NEW AT SALLY. Shrine Drop It is the world’s first multi-use, semi-permanent hair dye dropper. Achieve a spectrum of results from pastels to rich vibrants by simply adding your desired amount of drops to any conditioner and applying it to your hair. It’s that easy. Color will last between 3-15 washes and is vegan and cruelty-free. SEMI-PERMANENT SHOP SHRINE NEW NEW NEW NEW HOT PINK PINK RED PEACH NEW NEW NEW PURPLE BLUE AQUA 11 I’M BORED SEMI-TEMPORARY COLOR SERUM NEW AT SALLY. COMING SOON The NEW Semi-Temporary Color Serum from Good Dye Young will add pigment without a lasting commitment — a fun way to shake up your self-expression. It is both Vegan & Cruelty-Free. The conditioning formula is infused with nourishing Aloe Leaf Juice and Soy Protein to keep hair protected. The ingredients help strengthen & repair damaged hair while adding heat protection & light hold for SEMI-TEMPORARY styling. Achieve vibrant color that lasts 2-6 washes — no bleaching needed. FOR LIGHT TO MEDIUM BLONDE FOR LIGHT TO MEDIUM BROWN TEXT UR EX SWIPE LEFT ADD TO CART BINGE WATCH THIRST TRAP 12 SEMI-PERMANENT HAIR COLOR Co-founded by singer Hayley Williams & pro stylist Brian O’Connor, Good Dye Young is an iconic hair color brand. Keeping hair’s integrity in mind, the formula is Vegan, Cruelty-Free, Ammonia-Free & Peroxide-Free. It’s also super creamy with an energizing, subtly citrusy scent. With professional-grade pigments, Good Dye Young Semi-Permanent Hair Color provides ultra-vibrant color results that last up to 20+ washes. SEMI-PERMANENT SHOP GDY SEMI-PERMANENT PEACH FUZZ RIOT ROCK LOBSTER EX GIRL BLUE RUIN PPL EATER STONED PONY PUFF PINK SKY HIGH NARWHAL KOWABUNGA WONDERMINT NONE MORE BLACK 13 POSER PASTE TEMPORARY HAIR MAKEUP Good Dye Young’s Poser Paste is infused with citrusy essential oils to give you an energizing boost while coloring. The buildable hues let you go soft & subtle or bright & bold. You’ll be the life of the party with these fun colors that glow under blacklight. Mix & match to create your own unique shade and rock it until you shampoo it out. TEMPORARY SHOP GDY POSER PASTE EX GIRL PPL EATER KOWABUNGA BLUE RUIN 14 PAINTS SEMI-PERMANENT HAIR COLOR NEW SHADES! Wella