Playing to Win

Playing to Win

Unibet Group plc Annual Report and Accounts 2009 A NNU A l REPORT www.unibetgroupplc.com 2009 plAying to win Unibet Group plc Group Unibet by plAyers for plAyers Unibet Group plc PROFIT BEFORE tAX Fawwara Buildings Msida Road, Gzira GZR1402, Malta. Tel: +356 2133 3532 +161% Company No: C39017. PBT GBP 28.9m Registered in Malta. Registered office: c/o Camilleri Preziosi, Level 2, Valletta Buildings South Street, Valletta VLT11, Malta. Active customers pioneer in the moneytAinment® +25% industry 365,865 Active customers worldwide Unibet was founded in 1997. With over 4.1 million registered customers AnnuAl generAl meeting in more than 100 countries, the Group is one of Europe’s largest online gaming operators. Gaming products include pre-game sports betting, live betting, casino, poker, The Annual General Meeting (AGM) of Unibet Group plc will be held at 15.00 CET on Thursday 6 May 2010, at the Grand Hotel, Södra Blasieholmshamnen bingo and soft games. Customers can bet via websites in 27 languages, 8, Stockholm in Sweden. and increasingly via mobile phones and other mobile devices. Right to participate Unibet creates products and services intended for the global market, Holders of Swedish Depositary Receipts (SDRs) who wish to attend the AGM must be registered at Euroclear Sweden AB/VPC on Monday 26 April 2010 and customises them to suit local needs. This “glocal” approach – global and notify Skandinaviska Enskilda Banken AB (publ) of their intention to attend reach and mindset combined with local understanding – helps Unibet the AGM no later than 11.00 CET on Friday 30 April 2010, by filling in the enrolment form provided at www.unibetgroupplc.com/AGM, Notification to make all customers feel at home. holders of Swedish Depository Receipts in Unibet Group plc. The form must be completed in full and delivered electronically. Please note that conversions to and from SDRs and ordinary shares will not vision mission be permitted between 26 April and 6 May 2010. The thrill of putting money at stake for To provide reliable online gaming and build Dividend the chance to win more is at the heart value by delivering entertaining products The Board of Directors proposes a dividend of GBP 0.71 per share/SDR, of Unibet’s vision – it’s moneytainment®. and excellent service. which is approximately SEK 7.68 per share/SDR. Financial information Unibet Group plc’s financial information is available in Swedish and English. Key objectives unibet’s strengths Reports can be obtained from Unibet’s website, www.unibetgroupplc.com or ordered by email at [email protected]. Distribution will be via email. Satisfied and excited customers One of Europe’s largest gaming companies in a fast-growing and exciting Annual Reports can be ordered through the website, www.unibetgroupplc.com Motivated employees consumer category or ordered by email at [email protected]. Strong financials Unibet will publish financial reports for the financial year 2010 on Diversified product and geographic the following dates: portfolio • Interim Report January – March 2010, on 5 May 2010 • Interim Report January – June 2010, on 11 August 2010 • Interim Report January – September 2010, on 3 November 2010. Main focus on organic growth combined with selected acquisitions Regarded as one of Europe’s strongest sportsbooks Addition Designed and produced by SampsonMay A whAt’s inside Telephone: 020 7403 4099 www.sampsonmay.com 50%l inform When you have finished with This report is printed Printed by Park Communications on FSC certified paper. this report please recycle it on 50% recycled paper overview business review governAnce AdditionAl informAtion A Key highlights 1 Delivering against our strategy 12 Shares and share capital 32 Independent auditors’ report to the Park is an EMAS certified CarbonNeutral® Company and its Environmental tion Unibet at a glance 2 Emerging markets new opportunities 14 Directors’ report 34 members of Unibet Group plc 62 Management System is certified to ISO14001. Gaming responsibly 4 Innovation leading the way 16 Remuneration Committee report 36 Board of Directors and CEO 63 Q&A with the CEO 6 Market overview 18 Corporate governance statement 38 Definitions 64 100% of the inks used are vegetable oil based 95% of press chemicals are Sports betting 8 Unibet’s markets 20 Annual General Meeting 65 recycled for further use and on average 99% of any waste associated with Non-sports betting 10 Financial objectives 22 this production will be recycled. Sportsbook B2B network 23 Accounts Business performance review 24 Consolidated income statement 41 This document is printed on Revive 50:50; a paper containing 50% virgin fibre Unibet going forward 26 Statement of comprehensive income 41 and 50% recycled fibre. The pulp used in this product is bleached using an Consolidated balance sheet 42 Dedicated people 27 Elemental Chlorine Free (ECF) process and contains fibre from well managed, Consolidated statement of changes General legal environment 28 sustainable, FSC certified forests. Principal risks 30 in equity 43 Consolidated cash flow statement 44 The unavoidable carbon emissions generated during the manufacture and Notes to the consolidated financial delivery of this document have been reduced to net zero through a verified, statements 45 carbon offsetting project. Unibet is not affiliated or connected with sports teams, event organisers or players displayed in this report. Unibet Group plc Annual Report and Accounts 2009 65 overview key hiGhliGhTs ifrs (GBp) non-GAAp* 2009 2008 138.3m 41.9m EBITDA GBPm 41.9 46.3 overview Gross winninGs revenue 2009 eBiTDA 2009 EBITDA per share GBP 1.498 1.657 +12% (2008: 123.4m) (2008: 46.3m) EBITDA margin % 30 37 Net cash less bond per share GBP -0.352 -1.340 operATionAl 2009 2008 Number of employees at year end 465 412 Registered customers at year end 4,149,668 3,142,751 Active customers last three 365,865 292,168 months of the year Number of shares at year end 28,258,038 28,241,092 2009 2008 All time high in active customers Profit from operations GBPm 32.8 36.5 All time high in sports betting gross Equity: assets ratio % 58 45 winnings revenue Net cash per share GBP -0.352 0.994 Dividend per share paid 0.23 0.50 For the third time in four years Unibet was awarded out to SDR-holders GBP “European Sports betting operator of the Year” *Certain measures used in the reporting are not defined under Due to the popularity and success the Live Casino IFRS. The Company believes that these measures are important to understand the performance of the business. (Also refer to has achieved Unibet was also awarded the definitions on page 64). “European Live Gaming Operator of the Year” The Company’s registered office is at Camilleri Preziosi, Level 2 Valletta Buildings, South Street, Valletta, Malta. The Company’s registered number is C39017. furTher non-GAAp* furTher operATionAl AnAlysis AnAlysis This document is the English original. In the event of any More information to be found More information to be found discrepancy between the original English document and the in the business performance in the financial objectives Swedish translation, the English original shall prevail. review on page 24. section on page 22. for furTher informATion for furTher informATion see pAGe 11 see pAGe 17 live BeTTinG AccelerATinG LIVE live cAsino LIVE moBile chAnnel GrowinG Unibet has a dominant position in Strong barrier to market entry Mobile betting took some major the Nordics and Western Europe Over 21,000 events offered steps forward in 2009 as the mobile in the live gaming segment and a Over 4,500 events streamed platform asserted its place in the strong position in Southern Europe. betting industry’s future plans. for furTher informATion see pAGes 8-9 Unibet Group plc Annual Report and Accounts 2009 1 overview 2009 AwArDs Awarded two prizes at the prestigious eGaming Annual Awards ceremony organised by the international gaming magazine uniBeT eGaming Review, Unibet is a clear leader in the moneytainment® industry. For the third time in four years Unibet was awarded “European Sports Betting Operator of the Year”. The second award was the AT A GlAnce “European Live Gaming Operator” which Unibet was awarded due to the popularity and success the Live Casino has achieved. who we Are key fAcTs whAT we Do 465 pAssionATe, frienDly eXperTs 40 for furTher informATion nATionAliTies see pAGes 8-9 sporTs BeTTinG Sports betting is the heartbeat of Unibet’s business. 27 To illustrate the sheer power of major sporting events, lAnGuAGes the number of active customers using Unibet hit a peak of 365,865 in the fourth quarter of 2009. over Unibet is one of the largest online gaming operators in the European market with over 100 4.1 million customers worldwide. counTries wiTh cusTomer presence Unibet offers a comprehensive range of online gaming products, such as pre-match sports betting, live betting, casino, poker, bingo and soft games, through the Group’s websites. Unibet now also offers Sportsbook and risk management services to external B2B customers. The customer base spans more than for furTher informATion see pAGes 10-11 100 countries. Unibet is audited and certified by eCOGRA non-sporTs BeTTinG and by G4, Global Gambling Guidance Group, Online poker is a phenomenon. Bingo brings people together. The online casino gives players a little of in relation to responsible and fair gaming. the glamour of the real thing. Non-sports betting is an important part of Unibet’s business, and opens up a broad range of target markets – young and old, male and female – to the possibilities of moneytainment®. 2 Unibet Group plc Annual Report and Accounts 2009 uniBeT AT A GlAnce overview Unibet has customers in more than 100 countries worldwide.

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