COMMUNICATION HUMANVolume 3 (Issue 1) 2020 PACA A Journal of the Pacic and Asian Communication Association PACA Association eiSSN : 2636-9206 Faculty of Modern Languages and Communication, Universiti Putra Malaysia First Print 2018. All rights reserved. No part of this jornals may be reproduced in any form without permission in writing from the publisher, except by a reviewer who wishes to quote brief passages in a review written for inclusion in a magazines or newspapers. Communication Department, Faculty of Modern Languages, Universiti Putra Malaysia 43400 UPM Serdang, Selangor Darul Ehsan, Malaysia T: 03-8946 8050/8777 E:[email protected] W: pacascholars.com.my Aims and Scope Human Communication is a publication of the Pacific and Asian Communication Association (PACA). Human Communication publishes qualitative and quantitative research that focuses on original research, theories, and/or methodologies that contributes to the understanding of human symbolic activities. Studies reporting on non-mediated contexts of the communication process that emphasizes on the theoretical and practical relevance of their findings are welcomed. The journal publishes online twice a year. There are no submission fees for this journal. Manuscript Submission Manuscripts should be e-mailed to the editor at ([email protected]). The submitted manuscripts will first be reviewed by the editor for appropriate content. Then, they will undergo a plagiarism check. The similarity index of the check must not exceed 30%. Approved manuscripts will next undergo a double-blind peer review process. Instructions for Authors To facilitate the review, authors are strongly encouraged to fulfill the following requirements: 1) A title page containing title of manuscript, authors’ information, funding details, bio graphical note (of max. 50 words per author) must be submitted as an individual document (separate from the manuscript). 2) The title of the manuscript must not exceed 15 words. 3) The abstract of each submission must not exceed 200 words. 4) The abstract must be followed by the complete manuscript. 5) A running head must also be provided. 6) The APA 6 th edition guideline must be observed thoroughly throughout the submission. 7) British and American spelling are both accepted. Submitters must choose either one and keep consistent throughout the manuscript. 8) The entire submission must be between 7000 to 9000 words. 9) Limit the use of footnotes. 10) The document containing the abstract and manuscript must be free from any author identification. 11) When using materials in your submission which you do not hold copyright, please ensure that a written consent is obtained by the copyright owner. The proof of consent must also be submitted. 12) It is the responsibility of the authors to first send their work for English editing before submitting to the journal. 13) Authors may not submit the manuscript to two or more journals simultaneously. 14) Manuscripts that have been accepted for publication cannot be submitted to conferences for presentation. Should you have any queries, please contact us at ([email protected]) PACA Pacific and Asian Communication Association Board members President Abdul Muati Ahmad Universiti Putra Malaysia [email protected] 1st Vice President 2nd Vice President Melissa Beall Ek Choi University of Nothern Iowa, Hanyang Seoul Korea Cedar Falls USA [email protected] [email protected] 3rd Vice President 4th Vice President Hisako Kakai Yoshitake Miike Aoyama Gakuin University, University of Hawaii, USA Tokyo Japan [email protected] Advisors Secretary General Myung Seok Park Mohamad Nizam Osman Dankook University, Seoul Korea Universiti Putra Malaysia [email protected] Regional Vice President Regional Vice President Takehide Kawashima Nihon University, Leticia Nien-Hsuan Tokyo Japan National Cheng-chi University Taipei Taiwan Caroline Hatcher Queensland University of Technology, Sung Gyung Kim Brisbane Australia Korea Military Academy, [email protected] Seoul Korea Rita Mei-Ching Helena Pan Ohio University, Zanesville USA Shenzen University, China Nittaya Campbell Che Su Mustaffa University of Waikato, Hamilton New Zealand Universiti Utara Malaysia [email protected] [email protected] Carmencita P.Del Villar University of the Philippines, Philippines [email protected] PACA Human Communication Editorial Board Members Editor of Editorial Assistant Human Communication Journal Ek Choi Hanyang Seoul Korea Diyana Nawar Kasimon [email protected] Universiti Putra Malaysia [email protected] Lai Che Ching @Abdul Latif Universiti Malaysia Sabah Layout and Design [email protected] Muhammad Khairuddin Yusof Carmencinta P. Del Villar CADe, Universiti Putra Malaysia University of the Philippines [email protected] [email protected] Editorial Review Board Member Editorial Review Board Member Michael J. Beatty Abdul Mua’ti @ Zamri Ahmad University of Miami Universiti Putra Malaysia [email protected] [email protected] Deborah Borsioff Jerry L. Ellen New York University University of New Haven [email protected] [email protected] James W, Chesebro Theodore A.Avtgis Ball State University West Virginia University [email protected] [email protected]. Michael J. Beatty Melissa Beall University of Miami University of Northern Iowa [email protected] [email protected] Deborah Borsioff James W, Chesebro New York University Ball State University [email protected] [email protected] PACA Human Communication Editorial Board Members Editorial Review Board Member Editorial Review Board Member Leeva Chung Takehide Kawashima University of San Diego Nihon University Tokyo Japan [email protected] Patricia Kearney Kristen L. Eichorn California State University Towson University [email protected] Ann Bainbridge Frymier Carolyn J. King Miami University Geico Corporation Washington, D.C [email protected] Linda Lede rmen Caroline Hatcher Arizona State University Queensland University of Technology, Australia [email protected] [email protected] Linda L. McCroskey Ronald D.Gordon California State University Long Beach University of Hawaii at Hilo [email protected] [email protected] Diane Millete Marian L.Houser University of Miami Texas State University San Marcos [email protected] [email protected] Mary Mino Fred E. Jandt Pennsylvania State University De Bois California State University San Bernadino [email protected] HUMAN COMMUNICATION A Journal of the Pacific and Asian Communication Association Volume 3 (Issue 1) Table of Contents 1 The Use of Online Financial Communication and Socially Responsible Investing as a Digital Marketing Strategy Mohd Feroz Shah De Costa 18 The Mediating Effect of Employee’s Job Satisfaction on the Relationship between Transformational Leadership Style and Employee Well-being among Malaysian Academics Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen, Aini Maznina A. Manaf, Syed Arabi Idid, Kamaruzzaman Abdul Manan 36 The Influence of Awareness, Attitude and Intention on Preventive Actions Taken During COVID-19 in Tanzania Rehema Twahiry Kilagwa 53 The Usage of Pink Public Transportation (PPT) among Women Users Saodah Wok, Akmal Arzeman, Ma Feiya, Nurfatimah Nasution Saleh, Nurul Naimah Zainal 70 The Reception of ‘Hijab Halal’ In Advertising Campaign by the Young Muslim in Indonesia M Rizky Kertanegara Human Communication 1 Human Communication A Journal of the Pacific and Asian Communication Association Volume 3 (No 1), pp 1-17 The Use of Online Financial Communication and Socially Responsible Investing as a Digital Marketing Strategy Author(s): Mohd Feroz Shah De Costa Universiti Putra Malaysia Abstract There is a greater interest than just making money in the online stock market for millennials. Millennials believe that the goals of businesses ought to have a more authentic purpose with a balanced concern for all societies’ needs and not merely driven by profit. This paper aims to understand how the online philanthropic marketing will influence millennials’ brand attitude and purchase intention of stocks using digital platforms. A convenience sampling procedure was used to gather responses from 340 potential millennial investors and the partial least squares structural equation modeling (PLS-SEM) technique and the SmartPLS 3 tool were employed. This research incorporated the signaling theory, the heuristic-systematic model of information processing (HSM), and the consumer-company identification concept where businesses identify their brands with social entrepreneurship. This research discusses the managerial implications and contribution of philanthropic marketing via online financial communication towards millennials’ investing intention in companies that support social welfare, healthcare, and advocate charity and relief as their philanthropic marketing activities. Keywords: Financial Communication, Integrated Marketing Communications, Philanthropic Marketing, Social Influence, Behavioural Finance Introduction This research paper predominantly relates to online financial communication and integrated marketing communications (IMC) in producing a comprehensive financial marketing communication strategy within the electronic trade phenomenon. There is an increasing demand for ethical investments via digital platforms such as the Environmental, social, and governance (ESG) and Socially responsible investing (SRI) due to the increasing demand from millennial individual investors. Environmental, social and governance, socially responsible investing, and also impact investing