#RETAILMAVERICK @WALMARTWORLD ISSUE 524 // FALL 2019 PAGE 4 MAVERICK A NOTE FROM DOUG McMILLON MINDSET EXCLUSIVE NEW MESSAGING DIVISIONAL SVPS OF SUPERCENTER OPERATIONS SHARE ADVICE AND TALK ABOUT HOW #RETAILMAVERICK ASSOCIATES 3 ARE SHAPING WALMART’S FUTURE. PLUS CAREER TIPS FROM A CAMP IV INSIDE JETBLACK HOMELAND SECURITY TAP INTO THE SPIRIT OF WITH CO FOUNDER JENNY FLEISS 44 10 CHIEF OF STAFF 26 A MOUNTAIN MAVERICK 01_Cover_spine_kh.indd 2 7/25/19 8:50 AM 46 8 12 18 GET YOUR MAVERICKS UP TOP CAREER IN GEAR “Southernality” is just one Customer service of the maverick tactics just wasn’t for her, HOW TO SPOT 8 TIPS FOR TAKING driving success for POTENTIAL ON A CHALLENGE but asset protection Walmart Canada. placed Brandi right in her wheelhouse. 14 24 60 SECONDS WITH LESSONS FROM SOCIAL CHAMPS THE COURT The associates are the spark. 26 28 We create the fire and see if it works. Jordan McDermott Store 5831 | Thornhill, Ontario, Canada 3 MINDSETS FOR MAVERICK TRAITS: REACHING CAMP IV VISION AND DRIVE LETTER FROM LEADERSHIP ........................................................3 SVPS OF SUPERCENTER OPERATIONS .................................4 52 16 6 CAREER ADVICE FROM HOMELAND SECURITY.................10 4 STEPS TO TAKING 6 TRICKS TO 32 36 HOW TO SHOOT SOCIAL IN THE STORE ........................... 22 BECOMING A THE CAKE MAXIMIZE FREEZER KING SOCIAL MEDIA HELPING ASSOCIATES FIND THEIR PATH ......................... 30 Rachel and Tiffany Being on time, use social media Anthony’s social FINDING OPPORTUNITY AS A PEOPLE LEAD .................34 asking questions, for inspiration media drive helps and having a and to generate him market his HOW WALMART ASSISTS IMMIGRANTS .............................40 competitive spirit buzz around their maverick brand— HOW TO PURSUE 3 RULES FOR #RETAILMAVERICK ROUNDUP ..............................................42 put master picker top-tier cakes— and make his star YOUR PASSIONS PERFECT PRODUCE Gru on top. and it works. associates shine. HOW JETBLACK IS CHANGING SHOPPING .....................44 FOLLOWING FEEDBACK TO PROGRESS ..........................48 38 56 THE MAVERICK ORIGIN OF ACADEMIES ..........................50 ANNIVERSARIES .............................................................................54 FIND YOUR INSPIRATION .........................................................60 No responsibility can be accepted for unsolicited manuscripts or photographs, which must be accompanied by a self-addressed stamped envelope. The views expressed in this magazine are not necessarily those of the publisher or Walmart Inc. Walmart World is a proprietary publication of Walmart Inc., and is intended for use by Walmart at its discretion. The editor reserves the right to #TBT ..................................................................................................... 62 select and edit letters for publication. Some stories may appear in other publications, including those intended for external audiences. 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ON THE ROAD .................................................................................64 066-WRLD-FALL19_TOC.indd 8 7/25/19 8:57 AM 066-WRLD-FALL19_TOC.indd 9 7/26/19 3:06 PM a note from #RETAILMAVERICK The #RetailMaverick Road DOUG Sam Walton was the original Retail Maverick. Here’s a look at a few moments from early in his career when Use the hashtag above and tag @WalmartWorld (or direct-message us) he refused to be defined by others. to tell us how you have led with innovation to chart your own path to success. Below, have a look at why maverick behaviors can make a huge difference. GET CREATIVE SHARED THINKING THE ROAD IS LONG Sam recalled: “I was 44 when we 15–30% opened our first Walmar in 1962, 152% but the store was totally an outgrowth DOUG McMILLON, PRESIDENT AND CEO, WALMART How much higher people @DOUGMCMILLON score on job-perormance How much more likely of everything we’d been doing since Newpor … another experiment. And rankings when they regularly a team with a member We all know—you like most other overnight successes, engage in a creative activity. who shares a customer’s know, I know—that it was about 20 years in the making.” The idea of a maverick in Walmar is not new. To be ethnicity is to understand successful in retail, you have to be a bit of a risk-taker that customer. our ability to move and open to new ideas and different ways of doing things. Our company was founded by a Retail Maverick. SHARE IT IF fast and innovate and Sam Walton created new ways to serve customers YOU’VE GOT IT be more productive SETBACKS HAPPEN and, by doing this, he changed the world. Throughout SHOWER POWER his life, Sam tried new things. Most worked. Some is really key to After losing his successful Ben Franklin store didn’t. But he was always thinking, always learning, 89% over a lease technicality, Sam said, “It was always experimenting. our future. the low point of my business life. I felt sick 72% to my stomach I had built the best variety When I walk into Sam Walton’s office in the morning, Percentage of people in a DETOUR … store in the whole region and worked hard in there’s still a bit of a pause. I feel a weight. I feel a survey who said mentoring Percentage of people AHEAD Doug McMillon the community—done everything right—and responsibility. What would Sam Walton do if he were allowed them to contribute to who have creative now I was being kicked out of town.” Still, here? There’s no way to know that. But I’m cer ain the success of their company. insights in the shower. Sam didn’t stop: He regrouped and opened that based on what he did when he was alive, he’d be Walton’s 5&10—and that became Walmar . aggressive, he’d take risks, and he wouldn’t be afraid to fail. He would experiment, and he would treat people TAP YOUR very well while he did. CURIOSITY WHOLESALE INNOVATE WAREHOUSE If you’ve been around Walmar for very long, you know OUT LOUD that the only thing that’s been constant, other than our purpose and our values, is change. And I hope you 92% love that. I hope you can roll with it. I hope you can be flexible and fluid and that you can adapt—because Percentage of people who say 3.5x you need to. That is the world we live in, and that’s the curious team members bring industry we’re in. There will always be change. How much more likely GO OFF-ROAD new ideas into teams. They I can tell you this: people working in a We’ve changed pretty dramatically over the last few also see curiosity as a driver “speak up” culture are After buying his first retail store, a years—improving our processes, tools, and approach to of job satisfaction, innovation, After a lifetime of to contribute their full Ben Franklin franchise in Newpor , Ark., education; beginning a digital transformation; building and high perormance. innovative potential. swimming upstream, Sam was given a business playbook. He often an eCommerce business; and expanding our reach with chose to ignore it, though: Sam wanted to eCommerce acquisitions and par nerships around the source wholesale products from offbeat I am convinced that world. But what we’ve learned, again, is that our success places—not the sources required by the franchise owners—to get them at a better still comes down to our humanity. Our people make the one of the secrets to difference. It’s still people, values, and culture. And, Famous Mavericks price for his customers. DOUBTERS GOING We know they succeeded, but did you know they had to persist through Walmar’s phenomenal when we’re at our best, we are truly servant merchants. TO DOUBT major obstacles first? It’s all about believing in what you have to offer. It’s why I love being par of Walmar . We are literally, success has been that authentically, and sincerely trying to help people live Oprah was demoted from one Sam’s first retail job was at a a better life. After failed attempts to get JCPenney, where a personnel of her first jobs as a news anchor. very tendency. signed to a major record evaluator told Sam that maybe If that’s radical, if that’s being a Retail Maverick, label, Jay-Z and he was “just not cut out for retail” sign me up. his two business Sam Walton because he didn’t do his paperwork parners formed CAUTION like he was supposed to. Sam’s their own. DOUBTERS reason? He didn’t want to leave J.K. Rowling’s first AHEAD customers waiting while he Harry Potter manuscript was filled out the paperwork. rejected by 12 different publishers. @WalmartWorld 3 066-WRLD-FALL19_Infographic.indd 2 7/29/19 4:52 PM 066-WRLD-FALL19_Infographic.indd 3 7/29/19 4:52 PM engage Walmar’s four divisional senior vice presidents of Supercenter Operations share some career advice and their thoughts on the LEADERSHIP & WISDOM meaning of #RetailMaverick. WEST CENTRAL NORTHEAST SOUTHEAST CARLOS PAUL DAVID GLENDA DOUBLEDAY LEWELLEN REDFIELD FLEMING WILLIS First Walmar job: First Walmar job: First Walmar job: First Walmar job: Sam’s Club associate, cars Cashier Unloader at Distribution Asset protection associate Center 1 How Walmar is a What mavericks do in stores: What it means to be #RetailMaverick: Mavericks understand the Why mavericks are essential: a #RetailMaverick: We are not afraid to invest in merchant playbook and are What’s made us so great It’s someone willing to try the future.