PRODUCT KNOWLEDGE GUIDE Advanced Healing Collections TABLE OF CONTENTS About L’ANZA..................................................................................................................................2 Why L’ANZA?....................................................................................................................................2 Why Healing?....................................................................................................................................3 The Power of Healing....................................................................................................................3 The Composition of Hair..............................................................................................................3 Keratin Healing System................................................................................................................4 Nano Science 102.............................................................................................................................5 UV Protection...................................................................................................................................5 Color Protecting Formulas..........................................................................................................5 Sulfate-Free & Sodium Chloride Free Shampoos.............................................................5 High Temperature Thermal Protection..................................................................................6 Frizz Protection...............................................................................................................................6 Wildcrafted & Organic Botanicals...........................................................................................6 Paraben-Free & Gluten-Free......................................................................................................6 Highest Quality & Safe Ingredients.........................................................................................7 Beauty Is Responsibility...............................................................................................................7 ADVANCED HEALING HAIRCARE PRODUCTS Keratin Healing Oil..........................................................................................................................9 Healing ColorCare...........................................................................................................................12 Healing Blonde.................................................................................................................................15 Healing Moisture..............................................................................................................................16 Healing Volume................................................................................................................................17 Healing Strength..............................................................................................................................19 Healing Smooth...............................................................................................................................20 Healing Remedy...............................................................................................................................21 Healing Nourish................................................................................................................................22 Healing Style......................................................................................................................................24 PROFESSIONAL HEALING SERVICE PRODUCTS Keratin Healing Oil – Emergency Service............................................................................29 Ultimate Treatment........................................................................................................................30 Color Attach System ....................................................................................................................32 Ultra De-Brassing Blue Conditioner........................................................................................33 Blonde Boost Pre-Treatment.....................................................................................................34 Healing Texture – Sure Success Acid Perm.........................................................................35 Distr. by © DAVEXLABS LLC | Santa Monica, CA 90401 USA | lanza.com | Made in U.S.A. | 06/18/19. V2 ABOUT L’ANZA From care to color, L’ANZA has pioneered cutting-edge product technology that continues to revolutionize the professional beauty industry. Each formula is synergistically blended, perfectly balanced with natural, wildcrafted botanicals and potent actives to heal, seal, and protect the hair. L’ANZA has the only healing haircare products clinically tested and certified by independent labs for unsurpassed performance*. We have earned a reputation for creating exceptional products, receiving widespread acclaim throughout the profes- sional industry (BehindtheChair, Modern Salon, Beauty Launchpad) and recognition from consumer giants alike (Allure, Good Housekeeping, PopSugar). L’ANZA uses the most advanced trichological technology to transform hair into healthiest condition possible. Proprietary inventions such as the Nano Science 102 allow nutraceutical actives to penetrate deep into hair’s inner cortex for remarkable healing benefits. The Keratin Healing System (KHS) heals damaged hair while replenishing vital Keratin Protein. KHS uses Next Generation Keratin, the highest quality most potent Keratin, as verified on the Western Blot graph (see page 4). Superior ingredients coupled with groundbreaking tech- nology create unmatched product performance. BEAUTY IS… IN THE SCIENCE WHY L’ANZA? • The only haircare products that heal hair • Sulfate-free shampoos • Award-winning products • Sodium chloride-free shampoos • Exclusive Next Generation Keratin Protein • Gluten-free formulas replenishment • Paraben-free formulas • Wildcrafted & organic botanicals • Proprietary Nano Science 102 delivery • Beautiful fragrances with organic essential oils • Exclusive Keratin Healing System • Products & efforts that promote a healthy, sustainable Earth • Formulas from the best of nature & science • High-temperature thermal protection • Packaging made from recycled materials • Full-spectrum UV protection • Packaging is recyclable • Color-protecting formulas • Clean air formulas • Clinically tested formulas • Highest-quality, safe & FDA-approved ingredients • Extra concentrated, abundant lathering • No carcinogens shampoos with natural Gugo Bark • Cruelty-free, no animal testing & PETA approved • Ultra-potent conditioners *DD & TRI Princeton Labs 2 3 WHY HEALING? Hair is under constant attack from daily living, causing damage and depleting it of proteins, minerals and moisture. L’ANZA’s exclusive healing formulas restore the optimal balance of proteins, minerals and moisture back into the hair. Hair Damage Caused By: HARSH CHEMICALS: poor quality color, bleach, perms, relaxers, straighteners ENVIRONMENTAL AGGRESSORS: pollution, ozone, wind UV/INFRARED RAYS: sun, styling tools MECHANICAL STRESS: combing, brushing, towel-drying EXCESSIVE HEAT/THERMAL TRAUMA: flat irons, curling irons, dryers DAMAGED HAIR HEALED HAIR • Lacks shine & body • Has shine & body • Feels dry & rough • Feels silky & smooth • Breaks & tangles easily • Has strength & elasticity • Unmanageable & hard to style • Manageable, easy to style & holds curl • Hair color looks dull, uneven & • Hair color is even, vibrant & fades quickly lasts longer THE POWER OF HEALING L’ANZA is the only professional hair care brand with technologically advanced formulas that heal damaged hair. Using the proprietary Keratin Healing System, Nano Science 102 and other advanced technologies. L’ANZA products go beyond just “repairing” hair, L’ANZA effectively HEALS hair. Healing restores hair to a renewed state, making it healthy, shiny and vibrant again. BEFORE AFTER Internal hair healing viewed from polarized light microscopy THE COMPOSITION OF HAIR Human hair is comprised of six key components that provide overall structure and health. 80-90% Protein 1% Pigment Keratinized Protein creates strength & resilience in hair The natural melanin pigments in the hair add color 10-15% Moisture .05-.5% Minerals Natural moisture softens hair & adds flexibility Minerals are fortifying elements in hair 3-6% Lipid Oils .1-.5% Carbohydrates Lipids keep hair soft & supple Carbohydrates serve as intercellular cement in hair that binds the hair strand together When hair becomes damaged, the cuticle is raised, exposing the cortex. The hair fiber loses much of its vital Keratin protein, along with other important nutrients. L’ANZA’s healing formulas replenish these nutrients and then it seals the cuticle, locking them in and protecting the hair. 2 3 KERATIN HEALING SYSTEM The human body consists of 60% water thus, we need to replenish water back into our body during the day. The same is true with Keratin. Human hair is made up of 90% of Keratin Protein thus, it’s vital to replenish Keratin back into the hair to maintain optimal health. Hair loses Keratin over time, from harsh shampoos, chemical processing and as hair ages. L’ANZA’s Keratin Healing System renews hair’s strength, equalizes porosity and increases elasticity. It effectively replenishes Keratin Protein back into the