Capstone Partners View Prior Notable Deals M&AInvestment Transaction Banking Advisors Spotlight Acquiror Target Deal Rationale/Commentary Topsy Labs provides social media analytics for businesses and consumers. Its offerings allow its users to identify trends, spot breaking news, identify customer satisfaction issues and Deal Summary much more. Topsy is one of only a handful of Twitter partners Date: 12/2/2013 with access to the full stream of tweets since 2006 and Transaction Value: $240M(*) enables users to identify influencers and provide competitive intelligence in real-time. % Sought: 100% Consideration: Cash Although it is not yet clear what Apple plans to do with Topsy, it will likely be used to enhance user experience for the App and iTunes stores, Siri or iAd. The App and iTunes (*) Estimate from Capstone research & industry sources stores struggle with enabling users to discover new content. Siri is fairly limited in its capabilities today, and the new data Valuation Metrics analytics capabilities would help provide users with more Trailing Revenue Multiple: N/A relevant search results. Topsy’s insights could also augment Multiple on $ Invested: 7.5x(*) Apple’s iAd advertising platform, which was launched in 2010 to sell interactive ads within mobile apps but has seen limited commercial success to date. (*) Estimate from Capstone research & industry sources Since Topsy’s founding in 2007 by former Napster engineer, Vipul Ved Prakash, it has raised $32.3 million from various Investors investors including Ignition Partners and BlueRun Ventures BlueRun Ventures; Founder’s Fund; Ignition Partners; Scott (formerly known as Nokia Ventures) among others. At a deal Banister; Western Technology Investment value of $240 million, it was a lucrative return for its investors. Capstone Partners CapstoneInvestment BankingPartners Advisors 1 Investment Banking Advisors 1 .