Crowdfunding Cheat Sheet What is Crowdfunding? raising small amounts of money from a large number of people to fund a project or business, usually via the internet Type of Pre­orders/ Donation Rewards CrowdLending Equity Intrastate Crowdfunding Pre­sales online lending from securities, equity investment pre­payment for individuals, not accredited** and fundraising for contributions in for unaccredited How does it products before banks unaccredited personal needs or exchange for and accredited** work? production/ (peer­to­peer investors causes rewards or perks investors with manufacturing lending/ subject to SEC state­specific rules micro­finance) rules (JOBS Act) individuals, existing startups & existing start­ups & existing individuals, start­ups, existing start­ups, existing businesses & businesses with a Who is it for? businesses with non­profits businesses, businesses some new planned exit or local focus non­profits businesses* investor strategy GoFundMe Kickstarter TiltOpen Funding Circle Crowdfunder no platform CrowdRise Indiegogo OnDeck Examples of Celery AngelList needed or StartSomeGood Patreon KivaZip* Platforms Rally Seed & Spark Credibles Kabbage CircleUp state­specific Deposit­a­Gift Crowd Supply TeeSpring Bolstr AgFunder platform ​ % of funds Fees % of funds % of funds % of funds interest + fees varies by state and/or flat fee Notes many platforms backers are not orders can to be *KivaZip offers backers are **accredited investor ​ ​ provide investors ­ valuable taken now and no­interest loans up investors, receive ­ net worth $1M+ or tax­deductible market validation and charged to customer to $10,000 for new equity in your $200,000+ annual receipts for donations customer feedback when shipped businesses business income Kathleen Minogue 646­783­8814 ​ [email protected] Copyright © 2016 Kathleen Minogue www.crowdfundbetter.com ​ ​ ​.