SPORTS MARKETING 2020-2021 19th Edition | October 2019 | ISBN: 9781577832881 | 607 pages | $485.00 Published by Richard K. Miller & Associates (RKMA) 2413 Main Street, Suite 331, Miramar, FL 33025 | (888) 928-7562 | www.rkma.com PART I: THE U.S. SPORTS MARKET 1 MARKET SUMMARY 1.1 Annual Revenue 1.2 Professional and Collegiate Sports 1.3 Economic Impact 2 SPORTS FANS 2.1 Profile of Sports Fans 2.2 Demographic Profile Of U.S. Sports Fans 2.3 Fan Spending 2.4 Favorite Sports 2.5 Avid Fans 2.6 Fan Base By Gender 2.7 Female Fans 2.8 Fan Base By Age 2.9 Median Age By Sport 2.10 Median Household Income By Sport 2.11 Youth Fans 2.12 Fan Base By Ethnicity 2.13 African-American Fans 2.14 Hispanic-American Fans 3 PROFESSIONAL SPORTS 3.1 Professional League Revenue 3.2 Sports Teams 3.3 Franchise Sales 3.4 Expansion 3.5 Relocation 4 ATHLETES 4.1 Most Popular Athletes 4.2 Highest-Paid Athletes 4.3 Athlete Endorsements 4.4 Market Resources 5 PARTICIPATION & RECREATION 5.1 Conditioning and Fitness 5.2 Individual Sports 5.3 Racquet Sports 5.4 Team Sports 5.5 Outdoor Sports 5.6 Water Sports 5.7 Winter Sports 5.8 Market Resources 6 TOP SPORTS CITIES 6.1 Best Sports Cities 6.2 Avid Sports Fans City-by-City 6.3 Spectator Sports Attendance 6.4 Fan Ranking By Sport 6.5 Top Minor League Markets PART II: SPORTS MARKET SEGMENTS 7 ADVERTISING & SPONSORSHIPS 7.1 Market Assessment 7.2 TV Ad Spending 7.3 Top Sports Advertisers 7.4 Advertising Agencies in Sports Marketing 7.5 Sports Sponsorships 7.6 Naming Rights 7.7 Jersey Rights 7.8 Backdrop Sponsors 7.9 Market Resources 8 AGENTS & AGENCIES 8.1 Overview 8.2 Top Agents 8.3 Top Agencies 8.3 Top Agents By League 8.4 Agent Associations 8.5 Market Resources 9 CONCESSIONS 9.1 Market Assessment 9.2 Concessionaires 9.3 Favorite Concession Foods And Beverages 9.4 Best Food At Stadiums And Arenas 9.5 In-Seat Ordering 9.6 Market Resources 10 FANTASY SPORTS 10.1 Overview 10.2 Market Assessment 10.3 Demographics 10.4 Season-Long Fantasy Sports 10.5 Daily Fantasy Sports 10.6 Fantasy Sports and Professional Sports Leagues 10.7 Market Resources 11 FITNESS & HEALTH CLUBS 11.1 Fitness Activities 11.2 Fitness and Health Clubs 11.3 Market Leaders 11.4 Market Resources 12 GAME PROMOTIONS 12.1 Overview 12.2 Giveaways 12.3 Promotions and Events 12.4 All-You-Can-Eat Promotions 13 LICENSED MERCHANDISE 13.1 Professional Sports Properties 13.2 Professional Sports Licensed Merchandise 13.3 Top-Selling Professional Sports Jerseys 13.4 Top-Selling Professional Sports Team Merchandise 13.5 Collegiate Merchandise 13.6 Market Resources 14 MEMORABILIA 14.1 Market Assessment 14.2 Sports Memorabilia Auctions 14.3 Sports Cards 14.4 Market Resources 15 SPORTS BETTING 15.1 A New Era In Legal Sports Wagering 15.2 Market Assessment 15.3 Nevada Sports Books 15.4 States Allowing Legal Sports Betting 16 SPORTING GOODS 16.1 Spending At Sporting Goods Stores 16.2 Sporting Goods Category Spending 16.3 Spending Distribution 16.4 Trends 16.5 Marketshare Leaders 16.6 Market Resources 17 SPORTS HALLS OF FAME & MUSEUMS 17.1 Overview 17.2 Largest Halls of Fame 17.3 List Of Sports Museums 17.4 Team Museums 18 SPORTS TRAVEL 18.1 Market Assessment 18.2 Favorite Cities For Sports Travel 18.3 Sports Commissions 18.4 Youth Sports Travel 18.5 Baseball Spring Training 18.6 Sports-Specialist Travel Agencies 18.7 Market Resources 19 TICKETING 19.1 Market Assessment 19.2 Secondary Ticketing 19.3 Dynamic Pricing 19.4 Professional League Sports Tickets 19.5 Subscription Ticketing 19.6 Moving Unsold Ticket Inventory 19.7 Ticketing Through Social Networks 19.8 Market Resources PART III: VENUES 20 PROFESSIONAL SPORTS STADIUMS & ARENAS 20.1 Overview 20.2 List Of Stadiums and Arenas 21 COLLEGIATE STADIUMS AND ARENAS 21.1 Football Stadiums 21.2 Basketball Arenas 22 SPORTS FACILITY CONSTRUCTION 22.1 Sports Facility Construction Spending 22.2 Spending By Type Of Venue 22.3 Most Expensive Sports Facilities 22.4 Current Projects 23 NAMING RIGHTS 23.1 Overview 23.2 Top Naming-Rights Deals 23.3 College Stadium Naming Rights 24 PREMIUM SEATING 24.1 Overview 24.2 Market Assessment 24.3 Personal Seat Licenses 25 SPEEDWAYS 25.1 Overview 25.2 Major Speedways PART IV: SPORTS MEDIA 26 SPORTS TELEVISION BROADCASTING 26.1 Sports Network Overview 26.2 Sports Television Viewership Demographics 26.3 Most Watched Sports TV Broadcasts 26.4 Broadcast Rights Agreements 26.5 Major Sports Networks 26.6 Sport-Specific Networks 26.7 League Networks 26.8 Regional Sports Networks 26.9 RSN Ratings 26.10 Sports Programming On Cable Networks 26.11 College Sports Broadcasts 26.12 European Sports Networks 27 SPORTS RADIO 27.1 Sports Radio Stations 27.2 Sports Radio Networks 27.3 The Sports Radio Audience 27.4 Advertising 27.5 Sports on Satellite Radio 27.6 Live Broadcast Baseball 28 SPORTS PERIODICALS 28.1 Market Assessment 28.2 Circulation 28.3 List of Sports Periodicals 29 NEWSPAPER SPORTS SECTIONS 29.1 How Fans Obtain Sports News 29.2 Sports Section Readership 29.3 Sports Editors 30 SPORTS ONLINE 30.1 Digital Sports Media Traffic 30.2 Major League Sports Streaming Packages 30.3 Live Sports Online 30.4 Independent Sports Sites 31 PODCASTS 31.1 Overview 31.2 Top Sports Podcasts 32 SOCIAL MEDIA 32.1 Sports Social Media 32.2 Sports League/Organization Followers 32.3 Team Followers 32.4 Athlete Followers 32.5 Market Resources PART V: MAJOR EVENTS 33 ALL-STAR GAMES 33.1 MLB All-Star Game 33.2 NBA All-Star Game 33.3 NFL Pro Bowl 33.4 NHL All-Star Game 34 CHAMPIONSHIP PARADES 34.1 Overview 34.2 Most Attended Parades 35 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES 35.1 College Football Playoff 35.2 Bowl Games 35.3 Per-Team Payouts 35.4 Broadcast Rights And Viewership 35.5 Sponsors 36 FIFA MEN’S WORLD CUP 36.1 Overview 36.2 World Cup 2014 36.3 World Cup 2018 36.4 Broadcast Rights 36.5 Sponsors 37 FIFA WOMEN’S WORLD CUP 37.1 Overview 37.2 Women’s World Cup 2015 37.3 Women’s World Cup 2019 38 INDIANAPOLIS 500 38.1 Overview 38.2 Spectators And Economic Impact 38.3 Television Viewership 39 KENTUCKY DERBY 39.1 Overview 39.2 Attendance 39.3 Broadcast TV 39.4 Top Advertisers 39.5 Sponsors 40 NBA FINALS 40.1 Overview 40.2 TV Viewership 40.3 Economic Impact 41 NCAA MEN’S FINAL FOUR 41.1 Overview 41.2 Spectators 41.3 TV Viewership 41.4 March Madness Advertising 41.5 Economic Impact 42 NCAA WOMEN’S FINAL FOUR 42.1 Overview 42.2 Spectators 42.3 TV Viewership 42.4 Economic Impact 43 OLYMPIC GAMES 43.1 Television Broadcast Rights 43.2 Prime-Time TV Audiences 43.3 Online Activities 43.4 Opening and Closing Ceremonies 43.5 Venue and Infrastructure Spending 43.6 United States Olympic Committee 43.7 National Governing Bodies 43.8 Market Resources 44 RUGBY WORLD CUP 44.1 Overview 44.2 Rugby World Cup 2015 44.3 Rugby World Cup 2019 44.4 Sponsors 45 STANLEY CUP 45.1 Overview 45.2 TV Viewership 45.3 Economic Impact 46 SUPER BOWL 46.1 Overview 46.2 Host Cities And Game Attendance 46.3 TV Viewership 46.4 Super Bowl Ads 46.5 Economic Impact 47 WORLD SERIES 47.1 Overview 47.2 TV Viewership 47.3 Economic Impact PART VI: PROFESSIONAL LEAGUE SPORTS 48 MAJOR LEAGUE BASEBALL 48.1 League Revenue 48.2 Stadiums 48.3 Team Valuations 48.4 Player Salaries 48.5 Attendance 48.6 Sponsors 48.7 Television Broadcast Rights 48.8 Franchise Sales 48.9 World Series 48.10 All-Star Game 48.11 Fan Demographics 48.12 Fan Loyalty 48.13 Market Resources 49 NATIONAL BASKETBALL ASSOCIATION 49.1 League Revenue 49.2 Arenas 49.3 Team Valuations 49.4 Player Salaries 49.5 Attendance 49.6 Sponsors 49.7 Television Broadcast Rights 49.8 Franchise Sale 49.9 NBA Finals 49.10 All-Star Game 49.11 Fan Demographics 49.12 Fan Loyalty 49.13 Market Resources 50 NATIONAL FOOTBALL LEAGUE 50.1 League Revenue 50.2 Stadiums 50.3 Team Valuations 50.4 Player Salaries 50.5 Attendance 50.6 Sponsors 50.7 Television Broadcast Rights 50.8 Franchise Sales 50.9 Super Bowl 50.10 Pro Bowl Game 50.11 Fan Demographics 50.12 Fan Loyalty 50.13 Market Resources 51 NATIONAL HOCKEY LEAGUE 51.1 League Revenue 51.2 Arenas 51.3 Team Valuations 51.4 Player Salaries 51.5 Attendance 51.6 Sponsors 51.7 Television Broadcast Rights 51.8 Franchise Sales 51.9 Stanley Cup 51.10 All-Star Game 51.11 Fan Demographics 51.12 Fan Loyalty 51.13 Market Resources 52 MAJOR LEAGUE SOCCER 52.1 Overview 52.2 Stadiums 52.3 Team Valuations 52.4 Highest-Paid Players 52.5 Attendance 52.6 Sponsors 52.7 Television Broadcast Rights 52.8 Fan Demographics 52.9 Market Resources 53 PREMIER LEAGUE 53.1 Overview 53.2 Clubs 53.3 Team Valuations 53.4 U.S. Broadcast Rights 54 UEFA CHAMPIONS LEAGUE 54.1 Overview 54.2 UEFA Champions League Final 54.3 2018/19 UEFA Champions League Participants 54.4 Top Teams 54.5 Top Players 55 MAJOR LEAGUE LACROSSE 55.1 Overview 55.2 Teams And Stadiums 55.3 Attendance 55.4 Broadcast Rights 55.5 Sponsors 55.6 Market Resources 56 NATIONAL LACROSSE LEAGUE 56.1 Overview 56.2 Arenas 56.3 Attendance 56.4 Broadcast Rights 56.5 Sponsors 56.6 Market Resources 57 PREMIER LACROSSE LEAGUE 57.1 Overview 57.2 Inaugural Season 57.3 Teams 57.4 Media 57.5 Sponsors 58 MAJOR LEAGUE RUGBY 58.1 Overview 58.2 Teams and Stadiums 58.3 Expansion Teams 58.4 Broadcast Rights 58.5 Market Resources 59 CANADIAN FOOTBALL LEAGUE 59.1 Overview 59.2 Stadiums 59.3 Attendance 59.4 Broadcast Rights 59.5 Market Resources 60 ARENA FOOTBALL LEAGUE 60.1 Overview 60.2 Teams And Stadiums 60.3 Attendance 60.4 Broadcast Rights 60.5 Market Resources 61 MINOR LEAGUE BASEBALL 61.1 Overview 61.2 Team Valuations 61.3 Attendance By League 61.4 Top Team Attendance 61.5 Sponsors 61.6 Market Resources 62 MINOR LEAGUE HOCKEY 62.1 Overview 62.2 American Hockey League 62.3