TV WEEKLY REPORT FOCUSED ON EFFECT OF STATE OF EMERGENCY ON TV VIEWERSHIP Source: GARB Data: People meter, national base Period: 11–17.05. TG: A 18-49 Currency: BGN gross NEWS WEBSITES BENEFITED SIGNIFICANTLY FROM THE LOCKDOWN: 3 - DIGIT GROWTH IN USERS All sites News sites +274 +328 +75% K users K users +13% +8pp +10pp Huge increase Uplift in page views Higher Reach in Real users especially via News 17 May 2020 vs the same period 2019 period same the vs 2020 May 17 - 13 Mar Mar 13 Source: Gemius, A18-49 1 TV CONSUMPTION GREW SIGNIFICANTLY DURING THE LOCKDOWN A l m o s t 1 hour more spent with TV per day; ~6pp higher TV coverage; Significant increase in PUT during the day time hours Nielsen GARB +6 +30% +0:54 hour pp Higher PUT Growing time spent with TV Higher Reach PUT evolution 58% 58% 60% 56% 50% 44% 47% 43% 37% 17 May 2020 vs the same period 2019 period same the vs 2020 May 17 28% 25% - 16% 19% 19% 17% 20% 10% -1% 13 Mar Mar 13 06 – 07 07 – 08 08 – 09 09 – 10 10 – 11 11 – 12 12 – 13 13 – 14 14 – 15 15 – 16 16 – 17 17 – 18 18 – 19 19 – 20 20 – 21 21 – 22 22 – 23 23 – 00 Source: GARB 2 WEEKLY VIEWERSHIP TENDS TO GET BACK TO NORMAL WITH THE EASE OF MESURES, C O M I N G SUMMER AND END OF HIGH T V S E A S O N GARB TSA only Weekly evol. 1,4 1,3 1,4 36 1,2 1,2 1,1 31 1,1 1,1 1,1 1,1 1,1 1,0 1,0 1,0 1,0 1,0 1,0 1,0 0,9 23,7 26 0,9 22,4 22,9 21,2 20,9 19,7 20,7 20,4 20,7 0,8-8% 19,1 19,5 19,3 19,6 18,7 18,8 18,5 19,4 19,4 18,6 21 17,1 0,6 0,6-7% 16 0,5 11 0,4 6 0,2 1 0,0 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 w17 w18 w19 w20 State of emergency st *GARB started measure TSA as of 1 May 3 8 11 10 14 13 12 3 Other NBG SUSTAINED PT 6 6 8 Other 7/8 TV LEADERSHIP 6 7 bTV Comedy DESPITE LOOSING TSH 6 33 6 Diema Family SHARE 6 31 NBG increase with 1-2pp, while BMG 29 BNT bTV Action decreased in all time slots. Both BNT 22 20 Diema and TSH increased OPT shares by 1pp. 19 BMG Kino Nova Nova and bTV decreased audience shares by 1pp, whereas BNT 1 NBG bTV Cinema increased PT share with 1pp. 48 BNT 1 42 44 bTV Cinema remained the top niche 33 26 29 channel. 7/8 TV returned to the top 10 bTV ranking. Nova OPT PT All Day OPT PT All Day 4 12,6 Nova 8,7 bTV BNT 1 M A I N T V 3,0 Kino Nova C H A N N E L S Diema Family DECLINED PT PEAK AUDIENCE WITH ALMOST 1pp NEXT bTV Comedy Nova’s advantage during the entire day continued to grow bTV Cinema Diema bTV Action Cartoon Network 6-7 7-8 8-9 9-10 11-12 13-14 10-11 12-13 14-15 15-16 16-17 17-18 18-19 19-20 20-21 21-22 22-23 23-24 5 2019 2020 10,6 10,8 9,8 8,5 8,8 8,9 N O VA’ S P T 7,1 6,0 VIEWERSHIP 5,6 5,4 I N C R E A S E D SIGNIFICANTLY IN ALL CATEGORIES DUE TO COVID - 1 9 bTV programs in all categories, except 16,9 News decreased in comparison to the same period last year. 12,4 10,6 PT Entertainment, Reality and News 8,2 programs registered the highest 6,9 7,4 7,3 increase during the lockdown. 4,9 4,5 4,3 Reality News Series Entertainment Movies 7 13 Mar -17 May 2020 vs the same period 2019 TOP 20 WEEKLY RANKING DOMINATED BY NOVA PT PROGRAMS Time Channel Title Type Rating % Shr % start 1 Nova Your Face Sounds Familiar Entertainment 20:00 16.5 47.9 2 Nova Hell’s Kitchen Bulgaria Reality 21:00 13.9 36.4 3 Nova News - Emergency Feed News 20:30 12.5 34.3 4 Nova Kitchen Nightmares Reality 21:00 12.3 40.3 5 Nova Stolen life Series 20:00 11.6 32.4 6 bTV News - special emission News 20:30 11.5 31.6 7 bTV Evermore Series 20:00 10.7 29.5 8 bTV The Voice of Bulgaria Reality 20:00 10.1 33.8 9 bTV MasterChef Reality 21:00 9.6 24.7 10 Nova Undercover Boss Reality 22:30 9.6 30.6 11 Nova Familles at Crossroads Documentary 22:00 9.3 31.3 12 Nova Strawberry Moon Series 22:00 9.3 25.7 13 bTV Brigade New Home Entertainment 21:00 8.8 25.9 14 Nova News block News 19:00 8.6 35.7 15 bTV True Stories Reality 21:30 8.5 20.5 16 Nova News block News 23:00 8.0 32.5 17 Nova Iron Man Movies 22:00 8.0 30.7 18 Nova The Proposal Movies 20:00 7.7 29.3 19 Nova The Accidental Spy Movies 20:00 7.6 24.7 20 bTV News block News 19:00 7.1 29.8 7 THANK YOU! For more details, please contact us at: [email protected] [email protected] [email protected].