Press release Automobili Lamborghini in Turin at the 2008 World Design Capital Lamborghini and Speed: Automobili Lamborghini presents the Reventón case history in Turin:”A project in record time” Sant’Agata Bolognese/Turin, 09 June 2008 – Automobili Lamborghini has today held a conference to present “Lamborghini and Speed. The Reventón: a project in record Automobili Lamborghini S.p.A. time,” at the Lingotto Conference Centre. The event features within the Turin 2008 World Design Capital’s calendar of events. Communications and ArtiMarca Lamborghini’s seminar detailed the project phases during which the Sant’ Agata company Director created the most exclusive Lamborghini produced to date in an extraordinarily short Dominik Hoberg [email protected] timescale. Communications Department and Automobili Lamborghini Chairman and CEO, Stephan Winkelmann together with Walter ArtiMarca De Silva, Director of Design at the Volkswagen Group, as leaders of the project, explained Rita Passerini the creative and development process behind the construction of the Reventón to a public [email protected] of entrepreneurs, officials, members of the automotive industry and various universities. The €1 million euro Reventón supercar was presented last September at the Frankfurt Motor Press Office – Italy and Southern Show as a limited series of 20 units, all of which have been sold to VIP Lamborghini clients Europe and car collectors around the world. Clara Magnanini [email protected] The theme of the conference, was the speed with which the project was realised. The Reventón was designed and created in record time, with the first functional exemplar Press Office – Northern Europe remarkably produced in a remarkable 12 months. Claudia Schneider [email protected] The Reventón was entirely designed at Sant’Agata Bolognese, the original home of the Press Office – UK & Middle East company and the birthplace of every supercar born under the sign of the bull. Every detail Juliet Jarvis produced by Lamborghini’s in-house design studio, the Centro Stile, was perfected in close [email protected] collaboration with Lamborghini’s Research and Development team. The Centro Stile’s design for the Reventón was inspired by air force fighter planes, achieving an extremely Press Office – North America precise, technically striking style with a new vitality: interrupted lines and contorted surfaces Soon Nguyen create a fascinating play of light, conferring the car with extraordinary dynamism. [email protected] The timescale in which the Reventón was designed and created was viable due to essential Via Modena, 12 contributing factors: by the organisation of small, rapid and efficient workgroups; by the 40019 Sant’Agata Bolognese professional skill and experience of personnel involved; and finally, by using the most Telephone +39 051-6817716 advanced technology during the development and creation of the prototype. Telefax +39 051-6817737 The complete design process for the 20 units of this exceptional vehicle - from the initial www.lamborghini.com sketches on paper to the 3D computer models scaled at 1:10 or 1:4, and the actual size prototypes – was organised around an artisan manufacturing process with meticulous care dedicated to even the smallest detail. Thus the Reventón has become an item of automobile design 'haute couture’, as well as standing out for its absolute dynamism and suitability for daily use. The case history of the Reventón confirms the ability of Lamborghini to exploit the design experience that lies at the foundations of the company's history. Since its establishment, the Lamborghini trademark has been internationally recognised as a symbol of design and Italian style throughout the world. “Creativity and exceptional performance is Lamborghini’s expression of the perfect synthesis between stylistic art and technical engineering, that continues to characterise the company’s success and highlights the power of its 'Made in Italy’ design,” commented Stephan Winkelmann. “Lamborghini is privileged to take part in the Turin World Design Capital event,” continued Winkelmann. “On one hand there is the satisfaction that the automotive world is called to compare with the new parameters we have been able to set ourselves: on the other we are honoured to be here today, at the Turin Lingotto, part of the industrial history of our country and now one of the greatest symbols of Italian design.” Automobili Lamborghini continues to pursue innovation, backed by a stringent Research and Development investment policy, committing an average annual investment equivalent to 8.5% of its turnover from the 2004-2007 period. The event forms part of the calendar for the Torino 2008 World Design Capital In the 2008, Torino is also the first World Design Capital. On September 30, 2005, ICSID (International Council of Societies of Industrial Design) officially named the city of Torino the first World Design Capital in recognition the success in a planning process to renew the image of the city from an industrial city to a European city, in which development is based on a combination of innovation and creativity, starting with a solid tradition of entrepreneurship and planning. More than 300 events in the whole year, focused on four main themes (Public Design, Economy and Design, Education and Design, Design Policies), each aimed at four specific target groups: the citizens, businesses, the world of education, the institutions. Each of these groups represents a cardinal point in the life cycle of contemporary design. This unprecedented title is thus welcomed as an important opportunity to design new ways to develop the territory. Automobili Lamborghini thanks the following event sponsors for their collaboration: Dressing shapes means enhancing them, making a distinctive personality emerge. Alcantara®, unrivalled leader in the art of dressing design works in all its forms, offers an extraordinary combination of sensoriality,aesthetics and functionality that is associated to an extremely exclusive contemporary life style. It is the life style of those who love enjoying deeply the products they use every day. Alcantara® is a registered trademark of Alcantara S.p.A. (www.alcantara.com) ASUS is a leading company in the new digital era. With a global staff of more than 8000 and a world-class R&D design team, ASUS offers technologically advanced solutions well known all over the world for their quality . With a turnover of 6.9 billion U.S. Dollars in 2007, ASUS has been ranked in Business Week InfoTech 100 for 10 consecutive years, and has been ranked No.1 by the Wall Street Journal Asia for best quality products in Taiwan. ASUS and Automobili Lamborghini's partnership started in 2006. Since then the two companies have been designing exclusive products that are much sought-after and stand out for their elegance as well as staggering performance, including refined notebook series and the PDA Phone GPS ASUS-Lamborghini ZX1. Autocarrozzeria Imperiale Srl, a company closely linked to the traditions of territorial “Earth Motors” in Emilia Romagna, works in the paint’s sector for carbon and new contruction’s tecnologies. Autocarrozzeria Imperiale Srl offer to the customers thirty years of experience and above all the passion that comes from the artisanal realization of products that are known worldwide. It participates at the realization of automobile’s design working actively to achieve ever more advanced products while keeping a particular attention to reducing environmental pollution and savings in the consumption of resources. Magneti Marelli Powertrain is the Magneti Marelli business line dedicated to the production of parts for engines and transmission gears of cars, light commercial vehicles and motorbikes. The company, with headquarters located in Bologna and divisions in Brazil, China, USA, India, Germany and France, counts 3.700 employees with a turnover close to one billion euro. The product range includes the control systems for engines of gasoline and diesel vehicles. Magneti Marelli Powertrain produces the hardware component, that is the electronic control unit, which manages the engine, and the sophisticated embedded software. Moreover Magneti Marelli develops and sells some of the parts that have a big influence on the performances and engines emissions: injectors, gasoline and diesel intake manifolds, throttle bodies. The transmission business unit realizes the robotized gearshift, that is the automation of the manual gearbox, derived from F1, that joints comfort of use and fuel consumption reduction. The Magneti Marelli robotized gearbox equips all Lamborghini models, including the new Reventón. The adopted version of the product uses a calibration which optimizes the sporting feeling of the model. No compromise with performances: the gearshift functions exclusively in manual modality, controlled with levers on the wheel, and it is provided with a functionality of assisted start which permits quick accelerations in complete safety. There are few words in the world that anyone is able to identify: MARTINI® is among them, and this might be the reason why someone talked about a myth. 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