The newsletter specifically designed for corporate information professionals LexisNexis® Corporate Information Professional Fourth Quarter 2010 update Welcome to … LexisNexis® Corporate Information Professional Update! This complimentary, quarterly newsletter is designed just for you—“power users” in businesses of all kinds, from competitive intelligence specialists to corporate librarians. Update gives you details on nexis.com ® (and some lexis.com ®) resources and/or shows you how you can use them to help solve information issues facing your business. Also find links to how-to literature, tips and power-user Webinars. Check the article archive for topics of interest. Back issues as well as other corporate information professional resources are available at http://law.lexisnexis.com/infopro/Corporate-InfoPro-Resources In this issue: Transform Alerts into Targeted e-Newsletters … and Your C Suite Will Sit Up and Take Notice Deliver must-have alerts to your management and colleagues via professional-looking e-newsletters that grab interest and focus attention on the news that really matters. Your current LexisNexis® Publisher subscription now gives you the easy-to-use tools. LexisNexis® atVantage™ Reports Reveal Prospects and Identify Cross-Selling Opportunities Company management develops growth strategies—for 2011 and beyond—based on market and customer intelligence. And that’s where you come in. You can be the conduit to the vital intelligence that helps management identify, analyze and act on business opportunities. Historical Quotes Back to 1970: View Results in Interactive Charts or Formatted Tables Quick quiz … what can be as valuable as today’s stock price? If you need to understand the historical pricing of a stock or other financial instrument, check out Historical Quotes at www.nexis.com What’s New at nexis.com ®: More Sources from Public Records Research Paradigm Shifts as People and Businesses around the Globe Broaden Their “Footprints” Nancy Gallenson, LexisNexis There’s been a major shift in how corporate researchers think about Business Insight Solutions public records research. Jean Halferty, Director of Product Planning for Manager, highlights new LexisNexis Public Records, explores the changes in environment that led nexis.com sources worth noticing. to the shift—and how research has evolved to meet the challenges. Have article ideas for future issues of LexisNexis Corporate Information Professional Update? Care to comment on articles? Contact Barbara Byrd, Managing Editor of LexisNexis information professional newsletters at [email protected] LexisNexis, lexis.com, nexis.com and the Knowledge Burst logo are registered trademarks of Reed Elsevier Properties Inc., used under license. SmartLinx is a registered trademark and atVantage is a trademark of LexisNexis, a division or Reed Elsevier Inc. Other products and services may be trademarks or registered trademarks of their respective companies. © 2010, LexisNexis, a division of Reed Elsevier Inc. All Rights Reserved. page 2 Transform Alerts into Targeted e-Newsletters … and Your C Suite Will Sit Up and Take Notice Deliver must-have alerts to your management and colleagues via professional-looking e-newsletters that grab interest and focus attention on the news that really matters. Your current LexisNexis Publisher subscription (intranet or extranet versions) now gives you brand new tools to design, manage and distribute e-newsletters. You’re the editor! New LexisNexis Publisher enhancements were developed in league with corporate and legal power users and information professionals who shared their update duties and processes as well as their need for efficient, flexible tools. Bottom line: “Help us create sophisticated designs and tailored content an executive audience can scan, pinpoint and ‘get’ quickly.” (Continued) law.lexisnexis.com/infopro page 3 Now Available on Your LexisNexis Publisher Screens … When you select the Newsletter tab in LexisNexis Publisher, intranet or extranet versions, you can: • Design professional newsletter templates as the basis for your updates. (No HTML knowledge needed.) • Create or edit simply by following the guided LexisNexis Publisher Resources workflow steps. Select a task—for example, creating an entirely new newsletter or reusing last week’s The LexisNexis InfoPro website now design—and the steps are laid out in tabs across offers several new publications for your work screen. corporate LexisNexis Publisher editors. • Insert your logo ... just click. Now you can upload, store and manage a library of logos and other See what LexisNexis Publisher can do for small images … without IT assistance. And LexisNexis your corporate news dissemination—to Publisher still lets you add value with other employees and customers. multimedia options—not just pictures, but links, vital file attachments, video, etc. • Drag and drop articles and topics—put news exactly Review more details—and illustrations— where you want it. And add insights where needed for the newest LexisNexis Publisher to draw attention. Preview your work before you enhancements. deliver it to readers. • Make newsletters available to busy C-level executives Your LexisNexis® account representative via mobile-friendly display. also has more details. • Archive your “sent” e-newsletters for 30 days. Resend newsletters to colleagues who missed the initial delivery or accidently deleted your message. There’s more—“behind-the-scenes” enhancements designed to make LexisNexis Publisher easier to use. Search segment-specific fields like Headline and Lead. View all e-mail subscribers on a single screen. Find specific subscribers with an alphabetical filter that organizes by last name. Even retrieve articles published within a specified number of days. Get a more complete overview of the newest LexisNexis Publisher enhancements. Turn the Page and See How to Create a Newsletter Template … (Continued) law.lexisnexis.com/infopro page 4 Here’s How to Create an e-Newsletter Template With LexisNexis Publisher From the Newsletter tab (beneath Administration), choose your desired workflow and click Start. The next screen displays the applicable tasks for that workflow. Tabs are arranged across the top of the screen so you can progress through the tasks. Choose Content Select topics for your newsletter template from a list of your available topics at the TOPIC Selection tab. (See screen on this page.) Click Next. If you need to exit the template workflow, you can also Save Changes for later. Click the Topic Selection tab and displays a list of all published topics. When Design Your Newsletter Select between non-HTML and HTML views. The non-HTML view on the Design tab allows you to design templates in a visual format without using HTML coding. Your design choices are listed on your left. As you build, your changes are reflected in the viewing screen on the right. (See screen next page.) For example, you can: • Choose to modify font and color options— for your topics, headlines, article abstracts, table of contents, etc. • Select a single- or dual-column layout. • Select a logo from your uploaded images. • Include a Table of Contents and its location. • Truncate headlines to a specific length, if you choose. • Include article abstracts—you choose the length—search hits or neither. • Choose to add comments—and choose to highlight comments if you wish to draw reader focus. When you’re finished, click Next. You can also move back to the Topics tab without losing your choices. (If you need to leave the workflow template, you can also Save Changes.) Select Recipients At the Recipients tab, the simple steps include choosing recipients for your newsletter from the displayed list. Move through the alphabetical list. Move page to page—or filter recipients by first letter of last name to locate recipients more quickly. You can also select default recipients or customize the list per issue. Click Save Changes Your newsletter template is saved. Now you’re ready to return to the Newsletter home page where you can begin sending your newsletter issue, including selecting topics as well as specific articles to send. Even drag, drop and arrange articles. (Continued) law.lexisnexis.com/infopro page 5 See More Newsletter Tasks Step By Step LexisNexis Publisher product developers have created a new Users’ Guide specifically for newsletter development and delivery. Review best practices and walk through every workflow screen by screen—creating newsletter issues, resending saved issues and more. Download your Users’ Guide at http://www.lexisnexis.com/documents/ pdf/20101129114048_large.pdf Back to Table of Contents » law.lexisnexis.com/infopro page 6 LexisNexis® atVantage™ Reports Reveal Prospects and Identify Cross-Selling Opportunities Will Sales & Marketing hit their revenue targets this year? How about their goals for new sales? Company management develops growth strategies—for 2011 and beyond—based on market and customer intelligence. And that’s where you come in. As a corporate researcher, you can be the conduit to the vital intelligence that fuels their decision making. You can help them gain valuable insight into today’s changing marketplace. You can help them identify, analyze and act on business opportunities. And LexisNexis® atVantage™ can help you. One search creates an atVantage profile that compiles the intelligence management needs to: • Identify, qualify and prioritize prospects • Uncover cross-selling opportunities • Determine what share of customer business you own—and what belongs