MEDIA KIT 2021 GREAT LAKES SCUTTLEBUTT IS A COMPANY OF KYLEMEDIA 2021 EDITORIAL CALENDAR EDITORIAL BOAT SHOWS WE ATTEND SPACE MATERIALS ISSUE FEATURES (SUBJECT TO CHANGE) RESERVATION DUE Lansing Boat Show Chicago Boat, RV & Sail Show Minneapolis Boat Show Toronto International Boat Show Cleveland Boat Show 12/04/20 12/11/20 Winter 2021 New Boat Models Milwaukee Boat Show January Grand Rapids Boat Show & Staying Busy & Fort Wayne Boat Show Issue is available February Working Ahead Miami International Boat Show 01/05/21 through 03/15/21 Spring Fishing & Boat Show (Mississauga, ON) Detroit Boat Show Western New York Boat Show (Buffalo) London Boat, Fishing & Leisure Show Hamilton Boat Show Milwaukee Sports Show 02/02/21 02/09/21 Spring Youth Programs Novi Boat Show March & Spring Commissioning Palm Beach International Boat Show Issue is available April 03/10/21 through 05/15/21 1000 Islands Spring Boat Show (Clayton, NY) Great Lakes Boating Festival Launch 04/07/21 04/14/21 (Grosse Pointe, MI) May Crowdsourcing for Boaters, & by Boaters Bay Harbor In-Water Boat Show June Issue is available HarborFest Boat Show 05/06/21 through 07/15/21 & Music Festival (Chicago) Catawba Island Boat Show Clayton Antique Boat Show 05/27/21 06/07/21 Summer The Best Boating Season: Port Sanilac Antique Boat July & Spending more time & Vintage Show Issue is available August aboard than ever before Cedar Point Boat Show and Demo 06/24/21 through 09/15/21 (Fully Distributed Prior to July 4th weekend) Cleveland North Coast Harbor Boat Show Port Credit In-Water Boat Show Metro Boat Show Newport International Boat Show 07/30/21 08/06/21 Fall Earning Income with TrawlerFest Bay Bridge September Your Boat & International Boatbuilders Exhibition Issue is available October Winterization & Conference (IBEX) 08/26/21 through 11/15/21 United States Sailboat Show (Fully Distributed Prior to Labor Day weekend) Fort Lauderdale International Boat Show 35+ Our GIFT IDEAS Buyer’s New Products for 2022 Special Section BOAT 10/04/21 10/11/21 Guide is also a part of this issue! SHOWS November Safety via Products, IN 2021! & Planning & Education Issue is available December 11/02/21 and throughout 2022 ◀2020 BUYER’S GUIDE See the issue at bit.ly/GLSYearEnd2019 OUR COVERAGE AREA & DISTRIBUTION LOCATIONS SchreibeSchreiberr • • RossporRossportt • Terrace BaBayy MID ATLANTIC U.S. TERRITORIES REGIONAL BOAT 6.4% 770,882 0.2% 27,519 • N. ATLANTIC • Thunder BaBayy Crane Lake 8.9% THE GREAT LAKES REGISTRATIONS 1,068,947 • Wawa HAVE OVER 10,000 Grand Portage • LAKE MILES OF SHORELINE The Great Lakes region GREAT LAKES Grand Marais• SUPERIOR PLUS, THE REGION HAS accounted for 27.3% of boats PACIFIC 27.3% 65,266 SQ. MI OF INLAND registered by the states in 10.2% 3,261,099 • WATER, SECOND ONLY TO 2017. The region also had the 1,215,592 Bemidji Copper• Harbor THE PACIFIC REGION. most boats per capita with MINNESOTAM NNESOT Silver Bay• • NATIONAL WILDLIFE FEDERATION one registered boat for every GULF COAST Hancock Gay • 10.6% Walker• • 6.2 households. INLAND Houghton • Knife River 1,269,235 Hackensack • 18.3% • Longville Cornucopia • • SOUTH • • Ontonagon Big Bay 2,191,858 Detroit Lakes Duluth• Baraga• • Goulais RiverRiver Port Wing• Bayfield••La Pointe • SOURCE: NMMA, USCG, US CENSUS BUREAU ATLANTIC • L’Anse Superior • 18% •McGregor Washburn Sault Ste. MariMariee • •Bessemer Marquette Sault Ste. Marie • Nisswa Ashland • • • Echo BayBay 2,148,055 • Crosslake • Saxon• • •Elliot Lake • • Cable Brimley Marietta • Desbarats • Kerrick Barbeau• • Brainerd • •• BruceBruce MinesMines RRichardsichards Landing HiltonHilton BeacBeachh •BlindBlind River • KKillarneillarneyy QUEBEC MICHIGAN Jocelyn Twp. • DeTour Village • • Drummond • • • Hessel•• • Gore Bay • Little CurrenCurrentt • • Hayward Cedarville Island Meldrum Bay Kagawong • Ottawa Carlos Kipling • Rapid River St. Ignace • •Mackinac Island BritBritt • • • Gladstone • PoPointeinte au BariBarill CANADA ManotickManotick • Escanaba • Garden CornwallCornwall • • Beaver Island Mackinaw City GEORGIAN • Manistique • Cheboygan • Long Saut Ford River• • Pellston NobelNobel • Mullet Lake BAY • PaParrrry SounSoundd •• Brutus• •• Topinabee MorrisburMorrisburgg • •Sauk Rapids •Cumberland Harbor Springs •Alanson •Rogers City • • LAKE Starbuck •St. Cloud Balsam Lake • Oden • Indian River • JohnstoJohnstownwn • Ham Cedar River• Washington Island Bay Harbor••Petoskey • • ToTobermorbermory MacTMacTiieerr •CarlinCarlingg Lake • Presque Isle PrescottPrescott • • Monticello• Ramsey • •Forest Lake • • Walloon Lake Honey HarbouHarbourr Ogdensburg •• • Ellison Bay•• Gills Rock Charlevoix •Boyne City HURON • Albertville Anoka • • Stokes Bay PoPortrt BrockvilleBrockville Rogers • Roseville Holcombe •Sister Bay • Boyne Falls • • Lion’s Head Bracebridge • • Stillwater Menominee• • Northport• East Jordan Alpena • Tiny Severn • MalloMallorytotownwn Morris- Independence • • • • Ephraim • • ColdwateColdwaterr • • New Richmond• Fish Creek Leland •Torch Lake Penetanguishennetanguishenee• • • Rockport town Minneapolis Prairie Farm Marinette• • Baileys Harbor • •Gaylord MidlanMidlandd •CumberlandCumberland Beach LansdoLansdownwne• • Spring Park Wayzata • St. Paul •Oak Park Hts. WISCONSINO Suttons Bay• •Bellaire • •WaWaubausheneubaushene Bobcaygeon Alexandria • • • • • • • Peshtigo• • WiartoWiartonn • Victoria HarbouHarbourr • KirkfielKirkfieldd Gananoque • • Minnetonka Bayport Lakeland Cadott • •Egg Harbor Glen Arbor • Rapid City • RamarRamaraa• • • Lakefield Fineview• • Bay St. Bonifacius • Holton • • Elk Rapids MeaforMeafordd OrilliaOrillia EEnnismorennismore •• Excelsior Afton• •Hudson Wausau Oconto • • Wasagasaga Hawkestone • • • Kingston •• Fishers Tonka Bay • • • •Acme ThornburThornburyy • BrechiBrechinn Dunsford •BridgenortBridgenorth Clayton Landing • • St. Paul • Prescott Sturgeon Bay • Sauble Beach • Beach• Oro StatioStationn •• LAKE Beaverton • HastingsHastings Bath • Lester Bloomington Traverse City • Kalkasaka Harrisville• • BarriBarriee SIMCOE• • Lakefield• • Deseronto • • Cape Vincent • Park • • Owen Sound CollingwoodCollingwood • • Woodville Douro-Dummer • • Prairie Shakopee Hastings Frankfort • Grayling Belle Ewart • • Pefferlaw Belleville • Three Mile Bay •Chaumont • Interlochen • PoPortrt ElginElgin • • Georgina Peterborough• Suamico• • • LefrLefroyoy • Trenton • Hutchinson • • Luxemburg Elberta Oscoda• IInnisfinnisfill • • Keswick SuttonSutton HarwoodHarwood Watertown• Red Wing Green Bay• •Arcadia •Higgins Lake Gilforilfordd • • PictonPicton • Sackets Harbor• • • Queensville PoPortrt Perry BrightonBrighton• De Pere •Algoma East Tawas BradfordBradford • • Holland Landing CobourCobourgg • •Onekama • • • • Henderson King • Kewaunee Houghton Lake Tawas City• • Kincardine Newmarket Clarington Harbor •Elko • • • PoPortrt Hope OshawaOshawa • •NewcastlNewcastlee Sandy Creek• Appleton• •Manistee Port Austin River Drive PaParkrk • Bowmanville • •Menasha AuGres• • •Grind Stone City PickerinPickeringg• • LAKE Pulaski Neehah• Two Rivers• Scarobough Whitby Standish • • Oswego • Conastota Manitowoc• •Caseville • Port Hope ONTARIO • Mexico • •Ludington Torontrontoo• Sterling Central Square •Lake Crystal •Owatonna Winona • Oshkosh• •Bay Port •GoderichGoderich EtobicokEtobicokee • ONTARIO • • Arkdale Kiel •Cleveland •Harbor Beach Fair Haven • Brewerton Sylvan Beach • • Green Lake • • Linwood Mississauga/Mississauga/PPoortrt Credit• • • Rochester • • Edenville • •Sebwaing • BayfieldBayfield St. Catharines Olcott Point Breeze Sodus Point Red Creek Clay• • •Verona Beach La Crosse New Lisbon • Pentwater Wilson ••• • • • • Cicero • Oakville• LincolLincolnn •Waterport Kent Williamson• • • Sheboygan • Essexville• • Unionville • Forestville Irondequoit• • North Rose• Wolcott • • Stanwood • • BurlingtonBurlington Niagara on the Lake • Webster Liverpool • Midland• • Fairgrove Ancaster HHamiltonamilton Albion • • Baldwinsville Bay City • • GrimsbGrimsbyy • •Youngstown Spencerport Rochester Lyons• Bridgeport Port Washington• Carsonville••Port Sanilac Stoney Creek • • • •• • •Lockport Seneca Falls • Chittenango • Winona • Niagara Falls • Okaboji •Montague Saginaw • GrandGrand BendBend • Thorold • Waterloo• •Cayuga Skaneateles • • Croswell• •Lexington • Jordan Station Grand Island •North Tonawanda • Rio Grafton Whitehall PoPortrt FrFranksanks • •Tonawanda Geneva • • • • MICHIGAN FoFortrt Erie • Union Springs •Monona Jackson DDunnvilleunnville • Amherst Fayette •Muskegon Port • North Shores PoPointint Edward • • • • Goodells Huron • Simcoe Hagersville PoPortrt ColborneColborne Buffalo • Nashotah Ferrysburg • • • SarniSarniaa • • Algona Oconomowoc• • •• Kimball • AylmerAylmer Vittoria Lackawanna •Lansing • Milwaukee LAKE • Spring Lake •Flint • • •PoPortrt Dover • Ithaca Fitchburg• • Madison Delafield • • Grand Haven •Fenton New St. Clair TuTurkeyrkey PoPointint Derby • Pewaulkee • Hartland• • • New Berlin •Grand Rapids Auburn Hills Baltimore Marine City PoPortrt Bruce PoPortrt Burwell • St. WWilliamsilliams •Watkins Glen IOWA Oregon• • White Lake• • • • NEW YORK Fort Atkinson •Greenfield •Hudsonville Chesterfield Twp Ira/Fair Haven • • • PoPortrt Rowan Montour Falls• MICHIGAN Macatawa • • • PoPortrt LambtoLambtonn PoPortrt Stanley • •Franklin • • Commerce Twp• Algonac•• Long PoPointint • Dunkirk Holland Lansing• Troy Clinton Twp • • Wallaceburgllaceburg Sturtevant• •Racine Howell• • Harrison Twp • Harsens• Is. Dover Centre •Saugatuck Brighton• Novi • • • • St. Clair Shores• LAKE MitchellMitchell’’ss Bay • Westfield Williams Bay •Kenosha Douglas Livonia •Redford • • Iowa Falls • Grosse