GEORGES RIVER COUNCIL SPORTING MUSEUM Image 1. Hurstville Oval main grandstand Acknowledgement of Country Hawkridge Entertainment ServiCes aCknowledges the Darug and Guringai Peoples as the traditional Custodians of the land and we pay our respeCts to Elders past and present. Georges River Council Sporting Museum Feasibility Study FINAL Thursday, April 2, 2020 Hawkridge Entertainment Services Tim Long Managing Director Frank Howarth Associate Consultant Disclaimer This report (Study) has been produced independently by Hawkridge Entertainment Services (HES) on the request of George River Council. The information, statements, statistics and commentary (together the ‘Information’) contained in this Report have been prepared by HES from publicly available material and from discussions held with stakeholders. HES does not express an opinion as to the accuracy or completeness of the information provided, the assumptions made by the parties that provided the information or any conclusions reached by those parties. HES have based this Report on information received or obtained, on the basis that such information is accurate and, where it is represented to HES as such, complete. The Information contained in this Report has not been subject to an audit. GEORGES RIVER SPORTING MUSEUM FEASIBILITY STUDY COMMERCIAL IN CONFIDENCE Page | 2 TABLE OF CONTENTS Index of Figures ......................................................................................................................................... 4 Index of Tables .......................................................................................................................................... 4 Index of Images ......................................................................................................................................... 4 Executive Summary ......................................................................................................................................... 5 Recommendations .................................................................................................................................... 6 Introduction ....................................................................................................................................................... 7 Purpose of this Study ................................................................................................................................ 7 Summary of ServiCes Delivered ................................................................................................................. 7 Context ................................................................................................................................................................. 8 What is a “Museum”? ............................................................................................................................... 8 What is “sport”? ........................................................................................................................................ 9 Can a “Hall of Fame” be considered a sporting Museum? ........................................................................ 9 Council Documentation ............................................................................................................................... 10 CREATE Georges River Cultural Strategy ............................................................................................ 10 Open Space, Recreation and Community Facilities Strategy .............................................................. 10 Community Engagement Policy .......................................................................................................... 10 Hurstville Oval and Timothy Reserve Draft Plan of Management ...................................................... 11 GRC: Draft Cultural Infrastructure Needs Assessment December 2019 .............................................. 11 Webber: Feasibility study for proposed new Pavilion locations at Hurstville Oval ............................. 12 Georges River Council’s Economic Development Strategy .................................................................. 13 Museum Analysis ........................................................................................................................................... 14 Collection Study .............................................................................................................................................. 19 Demand and Governance ............................................................................................................................ 20 Major Options .................................................................................................................................................. 22 Types of sports covered by the Museum ................................................................................................ 22 To have, or not to have, a permanent collection .................................................................................... 22 A physiCal museum or an entirely digital option? ................................................................................... 22 LoCation ................................................................................................................................................... 22 Opening hours ......................................................................................................................................... 23 Size .......................................................................................................................................................... 23 Operating model options ........................................................................................................................ 23 Option one: the minimalist option ...................................................................................................... 23 Option two: the “build a collection” option ........................................................................................ 23 Option three: the “white box” option ................................................................................................. 23 Option four: the “hybrid” option ......................................................................................................... 24 Option five: the digital option ............................................................................................................ 24 GovernanCe model options ..................................................................................................................... 24 Design principles of options ....................................................................................................................... 25 Front of House .................................................................................................................................... 26 Back of House ..................................................................................................................................... 27 Museums in NSW ................................................................................................................................ 27 Financial Cost Projections ........................................................................................................................... 29 Operational budget ....................................................................................................................................... 31 GEORGES RIVER SPORTING MUSEUM FEASIBILITY STUDY COMMERCIAL IN CONFIDENCE Page | 3 Funding Options ............................................................................................................................................. 34 Stakeholder/Community Engagement Feedback ............................................................................... 36 Appendix 1 – List of Organisations ContaCted ......................................................................................... 38 Appendix 2 - Community Survey ............................................................................................................. 39 Appendix 3 - Full ConstruCtion Cost modelling - 600m² museum ............................................................ 42 Appendix 4 – Full ConstruCtion cost modelling – Hall of Fame ............................................................... 44 Appendix 5 - Loans poliCy from the National Museum of Australia ........................................................ 45 Index of Figures Figure 1. FaCilities available within Museums in NSW ............................................................................ 28 Figure 2. InCome sources for NSW museums .......................................................................................... 31 Index of Tables Table 1. Museum comparative table ...................................................................................................... 15 Table 2. Entry prices for the Australian Sports Museum ......................................................................... 18 Table 3. TEG tickets purchased by ticket-buyers in the Banks electorate in 2018-19 compared to the national average ............................................................................................................................. 21 Table 4. TEG ticket buyers in the Banks electorate who purchased tickets to events held