Consumer Propensity Report Marketing and Merchandising Intelligence for Local Business The Consumer Propensity Report (CPR) shows the lifestyle, product, and psychographic likelihood indices for the consumers within the trade area being analyzed. Major retail, restaurant, grocery, and consumer packaged goods firms use this very same information to drive marketing and merchandising decisions. Each analyzed item is assigned a propensity index score with 100 being average. For example, if the consumers within a trade score a 120 for a given analysis item you know that those consumers are 20% more likely to participate in or purchase that item than the average American household. A propensity index score of 80 would indicate that those consumers would be 20% less likely than the average American household to participate in or purchase that item. Information is provided for 32 major categories with over 4,800 total line items. Please note that line items are based upon national‐level purchasing and lifestyle characteristics. These line items are then correlated to the underlying household characteristics of the consumers within the trade area being analyzed. Some line items may not be necessarily relevant or available currently in your market or region. The index score in these situations serves to indicate the degree to which the consumers would participate in or purchase that item if it were relevant and available. Often this is taken as an opportunity for expansion of a similar brand or concept within the category. CPR Categories Apparel Food: Baking Home Improvement Automotive Food: Condiments Household Products Beverages: Alcoholic Food: Dairy Lawn and Garden Beverages: Non‐alcoholic Food: Frozen Lifestyle Statements Cable/TV/Radio Food: General Medicines/Drugs/Ailments Cleaning Products Food: Meat Pets and Pet Food Computer/Internet Food: Snack/Dessert Print Media Dining Health and Beauty Shopping Electronics Hispanic: Spanish Media Telecom Entertainment/Leisure Hispanic: Demographic Tobacco Financial Services Home Furnishings/Appliances CPR Report by Category: Apparel Village of Plainfield, IL (15 Minute Trade Area) 2/24/2010 Mosaic®/Simmons Profiles Data Source: Experian, Experian Simmons CATEGORY CCP CODE VARIABLE NAME Score APPAREL 172.24.7 USE PAMPERS SWADDLERS DISP DIAPERS/TRAIN PANTS 182 APPAREL 103.30.7 USE PAMPERS CRUISERS DISP DIAPERS/TRAIN PANTS 171 APPAREL 103.24.5 USE HUGGIES LITTLE SWIMMERS DISP DIAPERS/TRAIN PANTS 161 APPAREL 186.26.Y PAMPERS DISPOSABLE DIAPERS - BRAND SUMMARY 160 APPAREL 184.18.Y USE PRIMARY BRAND USER DISP DIAPERS/TRAIN PANTS 157 APPAREL 119.36.1 BOUGHT NHL (NATIONAL HOCKEY LEAGUE) TEAM LOGO LICENSED SPORTS CLOTHING 156 APPAREL 112.38.0 BOUGHT JOGGING OR RUNNING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTH 155 APPAREL 186.26.0 HUGGIES DISPOSABLE DIAPERS - BRAND SUMMARY 155 APPAREL 105.11.6 BOUGHT MENS OTHER GYM/JOGGING/WORKOUT CLOTHES WITHIN LAST 12 MONTHS 148 APPAREL 105.11.8 BOUGHT MENS SWIMSUIT WITHIN LAST 12 MONTHS 148 APPAREL 173.08.1 USE DISP DIAPERS/TRAIN PANTS WITHIN LAST 6 MONTHS 143 APPAREL 111.09.0 BOUGHT WOMENS SWIMSUIT WITHIN PAST 12 MONTHS 141 APPAREL 119.29.0 BOUGHT NFL (NATIONAL FOOTBALL LEAGUE) TEAM LOGO LICENSED SPORTS CLOTHI 140 APPAREL 103.30.6 USE PAMPERS BABY DRY DISP DIAPERS/TRAIN PANTS 140 APPAREL 111.10.7 BOUGHT WOMENS OTHER GYM/JOGGING/WORKOUT CLOTHES WITHIN PAST 12 MONT 139 APPAREL 119.36.2 BOUGHT COLLEGE LICENSED SPORTS TEAM LOGO CLOTHING WITHIN LAST 12 MONTH 137 APPAREL 103.30.2 USE STORE BRANDS DISP DIAPERS/TRAIN PANTS 134 APPAREL 112.38.6 BOUGHT CROSS TRAINING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 134 APPAREL 172.24.6 USE PAMPERS EASY UPS DISP DIAPERS/TRAIN PANTS 134 APPAREL 103.30.4 USE HUGGIES OVERNITES DISP DIAPERS/TRAIN PANTS 132 APPAREL 112.38.9 BOUGHT HIKING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 132 APPAREL 103.24.6 USE HUGGIES PULL-UPS DISP DIAPERS/TRAIN PANTS 131 APPAREL 172.39.3 BOUGHT CHILDRENS CLOTHING KID 6-11 YEARS 130 APPAREL 119.29.Y BOUGHT MLS (MAJOR LEAGUE SOCCER) TEAM LOGO LICENSED SPORTS CLOTHING W 130 APPAREL 119.29.X BOUGHT MLB (MAJOR LEAGUE BASEBALL) TEAM LOGO LICENSED SPORTS CLOTHING 129 APPAREL 105.10.Y BOUGHT MENS SPORT SHIRT (ALL TYPES)WITHIN LAST 12 MONTHS 127 APPAREL 119.30.4 USE OTHER HUGGIES DISP DIAPERS/TRAIN PANTS 126 1 of 4 CPR Report by Category: Apparel CATEGORY CCP CODE VARIABLE NAME Score APPAREL 119.29.6 BOUGHT LICENSED COLLEGE/PROFESSIONAL SPORTS CLOTHING WITHIN LAST 12 MO 126 APPAREL 105.09.8 BOUGHT MENS SPORT COAT OR BLAZER WITHIN LAST 12 MONTHS 125 APPAREL 106.36.4 BOUGHT MENS SLACKS/PANTS (NOT JEANS) WITHIN LAST 12 MONTHS 125 APPAREL 105.08.9 BOUGHT MENS ATHLETIC SHOES WITHIN LAST 12 MONTHS 125 APPAREL 105.11.X BOUGHT MENS SUIT WITHIN LAST 12 MONTHS 125 APPAREL 111.09.1 BOUGHT WOMENS SKIRT WITHIN PAST 12 MONTHS 124 APPAREL 89.09.2 BOUGHT WOMENS SUNGLASSES (NON-PRESCRIPTION) WITHIN PAST 12 MONTHS 123 APPAREL 172.38.1 BOUGHT CHILDRENS CLOTHING IN LAST 12 MONTHS 123 APPAREL 109.10.X BOUGHT WOMENS DRESS WITHIN PAST 12 MONTHS 123 APPAREL 89.08.4 BOUGHT MENS SUNGLASSES (NON-PRESCRIPTIVE) WITHIN LAST 12 MONTHS 123 APPAREL 184.18.X USE SOLE BRAND USER DISP DIAPERS/TRAIN PANTS 122 APPAREL 119.29.9 BOUGHT NBA (NATIONAL BASKETBALL ASSOCIATION) TEAM LOGO LICENSED SPORTS 122 APPAREL 105.10.X BOUGHT MENS REGULAR OR DRESS SHIRT WITHIN LAST 12 MONTHS 120 APPAREL 105.11.3 BOUGHT MENS T-SHIRT (OUTERWEAR) WITHIN LAST 12 MONTHS 119 APPAREL 107.44.9 BOUGHT WOMENS ATHLETIC SHOES WITHIN PAST 12 MONTHS 118 APPAREL 110.09.7 BOUGHT WOMENS HEAVY WEIGHT/SKI TYPE JACKET WITHIN PAST 12 MONTHS 118 APPAREL 119.37.8 BOUGHT PGA TOUR TEAM LOGO LICENSED SPORTSCLOTHING WITHIN LAST 12 MONT 118 APPAREL 103.24.7 USE HUGGIES ULTRA TRIM DISP DIAPERS/TRAIN PANTS 117 APPAREL 172.39.2 BOUGHT CHILDRENS CLOTHING KID 1-5 YEARS 117 APPAREL 111.09.X BOUGHT WOMENS T-SHIRT WITHIN PAST 12 MONTHS 117 APPAREL 105.10.9 BOUGHT MENS NECKTIE WITHIN LAST 12 MONTHS 116 APPAREL 107.44.0 BOUGHT WOMENS JEANS WITHIN PAST 12 MONTHS 116 APPAREL 106.36.5 BOUGHT MENS OTHER SHOES WITHIN LAST 12 MONTHS 115 APPAREL 111.09.4 BOUGHT WOMENS SWEATER WITHIN PAST 12 MONTHS 114 APPAREL 111.09.7 BOUGHT WOMENS PURSE/HANDBAG WITHIN PAST 12 MONTHS 114 APPAREL 111.10.1 BOUGHT WOMENS BLOUSE/SHIRT WITHIN PAST 12 MONTHS 113 APPAREL 172.39.1 BOUGHT CHILDRENS CLOTHING KID LESS THAN 1 YEAR 113 APPAREL 109.10.9 BOUGHT WOMENS OVERCOAT/JACKET WITHIN PAST 12 MONTHS 113 APPAREL 109.10.8 BOUGHT WOMENS OTHER SHOES WITHIN PAST 12 MONTHS 112 APPAREL 110.09.4 BOUGHT WOMENS BLAZER OR JACKET (SUIT TYPE) WITHIN PAST 12 MONTHS 112 APPAREL 103.30.5 USE HUGGIES SUPREME DISP DIAPERS/TRAIN PANTS 111 APPAREL 109.10.Y BOUGHT WOMENSSLACKS/PANTS (NOT JEANS) WITHIN PAST 12 MONTHS 110 APPAREL 105.08.0 BOUGHT MENS JEANS WITHIN LAST 12 MONTHS 110 APPAREL 105.10.7 BOUGHT MENS SWEATER WITHIN LAST 12 MONTHS 109 APPAREL 111.11.1 BOUGHT WOMENS OTHER LINGERIE WITHIN PAST 12 MONTHS 109 APPAREL 173.15.1 USE 13+ DIAPERS ON AVE DAY WITHIN LAST 6 MONTHS 108 2 of 4 CPR Report by Category: Apparel CATEGORY CCP CODE VARIABLE NAME Score APPAREL 188.61.1 BOUGHT MENS APPAREL AND ACCESSORIES WITHIN LAST 12 MONTHS 108 APPAREL 38.38.3 BOUGHT NASCAR TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTH 107 APPAREL 109.11.7 BOUGHT WOMENS SWEATS WITHIN PAST 12 MONTHS 107 APPAREL 111.10.X BOUGHT WOMENS NIGHTWEAR (NIGHTGOWN/PAJAMAS) WITHIN PAST 12 MONTHS 107 APPAREL 109.10.0 BOUGHT WOMENS BOOTS (EXCLUDING WORK BOOTS) WITHIN PAST 12 MONTHS 107 APPAREL 188.72.1 BOUGHT WOMENS APPAREL/ACCESSORIES WITHIN LAST 12 MONTHS 107 APPAREL 189.55.1 SPEND $500+ ON WATCHES FOR SELF OR S/E 107 APPAREL 112.37.1 BOUGHT SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 106 APPAREL 105.11.0 BOUGHT MENS UNDERWEAR WITHIN LAST 12 MONTHS 105 APPAREL 112.08.1 BOUGHT JEANS WITHIN LAST 12 MONTHS 104 APPAREL 176.59.1 BOUGHT MENS NIGHTWEAR/PAJAMAS WITHIN LAST 12 MONTHS 104 APPAREL 109.10.7 BOUGHT WOMENS SUIT WITHIN PAST 12 MONTHS 103 APPAREL 112.38.3 BOUGHT BASKETBALL SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 101 APPAREL 112.38.5 BOUGHT CASUAL SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 100 APPAREL 119.36.3 BOUGHT OTHER TEAM LOGO LICENSED SPORTS CLOTHING WITHIN LAST 12 MONTHS 100 APPAREL 112.38.7 BOUGHT EXERCISE WALKING SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 99 APPAREL 103.10.1 SPEND $150+ ON OTHER SHOES KID LESS THAN 1 YEAR 98 APPAREL 189.54.1 BOUGHT WATCH FOR SELF OR S/E WITHIN PAST YEAR 97 APPAREL 105.09.1 BOUGHT MENS OVERCOAT/TOPCOAT WITHIN LAST 12 MONTHS 97 APPAREL 105.09.4 BOUGHT MENS LEATHER JACKET WITHIN LAST 12 MONTHS 96 APPAREL 12.75.X BOUGHT AEROBIC SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 94 APPAREL 110.09.6 BOUGHT WOMENS LEATHER JACKET WITHIN PAST 12 MONTHS 94 APPAREL 105.09.5 BOUGHT MENS RAINCOAT OR ALL-WEATHER COAT WITHIN LAST 12 MONTHS 91 APPAREL 103.42.7 USE LUVS ULTRA LEAK GUARDS DISP DIAPERS/TRAIN PANTS 90 APPAREL 172.46.1 SPEND $150+ ON ATHLETIC SHOES KID LESS THAN 1 YEAR 90 APPAREL 110.09.5 BOUGHT WOMENS RAINCOAT OR ALL-WEATHER COAT WITHIN PAST 12 MONTHS 89 APPAREL 172.24.8 USE OTHER PAMPERS DISP DIAPERS/TRAIN PANTS 87 APPAREL 112.38.Y BOUGHT TENNIS SNEAKERS/ATHLETIC SHOES WITHIN LAST 12 MONTHS 87 APPAREL 172.44.1 SPEND $150+ ON TOPS/SHIRTS LESS THAN 1 YEAR 86 APPAREL 106.36.6 BOUGHT MENS BOOTS (EXCLUDING WORK BOOTS) WITHIN LAST 12 MONTHS 84 APPAREL 103.30.3 USE OTHER BRANDS DISP DIAPERS/TRAIN PANTS 82 APPAREL 172.41.1 SPEND $150+ ON SLEEPWEAR KID LESS THAN 1 YEAR 82 APPAREL 105.11.7 BOUGHT MENS UNDERWEAR WITHIN LAST 12 MONTHS 79 APPAREL 172.42.1 SPEND $150+ ON SUITS/DRESSES KID LESS THAN 1 YEAR 78 APPAREL 172.45.1 SPEND $150+