CORPORATE OFFICE FORM 10-K 333 Continental Boulevard Mattel’s Annual Report to the Securities and El Segundo, CA 90245-5012 Exchange Commission on Form 10-K for the year 310-252-2000 ended December 31, 2009 is available on Mattel’s corporate Web site: www.mattel.com, For more information, please visit Mattel’s by calling toll-free 866-MAT-6973, or by writing to: corporate Web site: www.mattel.com Secretary Mail Stop M1–1516 TRANSFER AGENT AND REGISTRAR Mattel, Inc. Mattel, Inc. Common Stock 333 Continental Boulevard Computershare Trust Company, N.A. El Segundo, CA 90245-5012 STOCKHOLDER ADMINISTRATION TRADEMARK LEGENDS Inquiries relating to stockholder accounting records, A.T. Rex™, Apples to Apples®, BabyGear™, Barbie®, Barbie Girls®, Barbie & the Diamond Castle®, Barbie in a Mermaid Tale™, stock transfer and dividends (including dividend Barbie as the Island Princess®, Barbie in the 12 Dancing Princesses®, reinvestment) for Mattel, Inc. Common Stock Barbie Presents Thumbelina®, Battle Force 5™, Big Rig Buddies™, Blink®, should be directed to: Blokus®, Bounce and Learn™, Color Shifters™, Cube World®, D-Rex®, Fairytopia®, Fisher-Price®, GeoAir®, Girl Tech®, High Flyin Airport™, Computershare Trust Company, N.A. Hot Wheels®, iGlide™, Imaginext®, iXL™, Kid-Tough®, Laugh and Learn™, P.O. Box 43078 Learn About Town™, Lil’ Zoomers™, Little Mommy®, Little People®, Mariposa®, Matchbox®, Max Steel®, Mermaidia®, Mindfl ex™, My Scene®, Pixel Chix®, Providence, RI 02940-3078 Play TV®, Polly Pocket®, Polly Designables™, Pop’ N Swat™, Power Wheels®, 888-909-9922 Prance & Fly Pegasus®, Precious Planet®, Radica®, Rocky The Robot Truck™, Web site: www.computershare.com/investor Screature™, See’ N Say®, Smart Bounce & Spin Pony™, Snorta®, Spike™, Splatter Brush™, TrickTracks®, Trio®, Tyco R/C®, U.B.Funkeys®, UNO®, View-Master®, Whac-a-Mole®, Xtractaurs® and Zoom & Logging Adventures™ STOCK EXCHANGE LISTING trademarks and trade dress are owned by Mattel, Inc. © 2010 Mattel, Inc. Mattel, Inc. Common Stock All Rights Reserved. The NASDAQ Stock Market American Girl®, American Girl Boutique and Bistro®, American Girl Place®, Ticker Symbol: MAT Bitty Baby®, Bitty Twins®, Chrissa®, Girl of the Year®, Julie®, Just Like You®, Kit Kittredge®, Lanie™, Mia® and Nicki® trademarks and trade dress are owned by American Girl, LLC. © 2010 American Girl, LLC. All Rights Reserved. NOTE TRUSTEE $200,000,000 6.125% Notes Due 2011 Batman®, The Dark Knight®, The Brave and The Bold® Superman®, Justice League®, and all related characters and elements trademarks of $350,000,000 5.625% Notes Due 2013 © DC Comics. Backyardigans®, Dora the Explorer®, Go, Diego, Go!®, Mattel, Inc. Medium-Term Notes Nickelodeon®, SpongeBob SquarePants®, Ni Hao, Kai-lan® and all related titles, logos, and characters are trademarks of Viacom International Inc. The Bank of New York Mellon Trust Company, N.A. © 2008-2009 Viacom, Inc. All Rights Reserved. SpongeBob SquarePants created 700 South Flower Street, Suite 500 by Stephen Hellebore. CARS™ and all related characters and elements are Los Angeles, CA 90017 trademarks of © Disney/Pixar. Disney®, Disney Classics®, Disney Princess™, Winnie the Pooh, Tigger, Mickey Mouse®, Hanna Montana®, High School Musical®, Toy Story® and all related characters and elements are trademarks of MEDIA RELATIONS Disney Enterprises, Inc. © Disney. Winnie the Pooh and Tigger based on the “Winnie the Pooh” works by A.A. Milne and E.H. Shepard. The Cartoon Network: Financial media should contact: © Cartoon Network. 20Q™ and all related titles, logos, and characters are Lisa Marie Bongiovanni, Vice President, trademarks of 20Q.net, Inc. Kung Fu Panda® is a trademark of Corporate Affairs at DreamWorks Animation LLC. © DreamWorks Animation LLC. All Rights Reserved. Scene It?® and The DVD Game are trademarks of Screenlife, LLC. © Screenlife, LLC. 310-252-3524 All Rights Reserved. Sesame Street®, Sesame Workshop®, Elmo Live®, and all related titles and logos are trademarks of © 2010 Sesame Workshop. INVESTOR RELATIONS All rights reserved. Speed Racer® is a trademark of Speed Racer Enterprises, Inc. © Speed Racer Enterprises, Inc. All Rights Reserved. HIT Entertainment, Institutional investors, analysts, brokers HIT and the HIT logo are trademarks of © HIT Entertainment Limited. and other members of the professional THOMAS & FRIENDS is a trademark of Gullane (Thomas) Limited. © Gullane (Thomas) Limited. Winx Club®, all related characters and elements are fi nancial community should contact: © 2008 Rainbow S.r.l., All Rights Reserved. WWE is a trademark of World Wrestling Dianne Douglas, Treasurer and Entertainment, Inc. © World Wrestling Entertainment, Inc. All Rights Reserved. Senior Vice President, Investor Relations at Yu-Gi-Oh! is a trademark of © Shueisha, Inc. All rights reserved. All other product names and associated designs mentioned or shown in this Annual Report on 310-252-2703 Form 10-K are trademarks and copyrighted properties of their respective owners. COMMON STOCKHOLDERS As of February 24, 2010, there were approx- imately 36,537 holders of record of Mattel, Inc. Common Stock ANNUAL MEETING The Annual Meeting of Stockholders will be held May 12, 2010, 9:00 a.m. at Cert no. SCS-COC-000648 The Manhattan Beach Marriott 1400 Parkview Avenue Printed in the USA on recycled paper. Manhattan Beach, CA 90266 © 2010 Mattel, Inc. All Rights Reserved..