White Paper on Tourism in Japan, 2020 (Summary) Japan Tourism Agency June 2020 Outline of White Paper White Paper on Tourism in Japan is submitted to the Diet every year in accordance with Article 8 of the Basic Act for Promoting a Tourism-Oriented Country. This Paper consists of the following four parts. Part I Tourism Trends in 2019 Chapter 1 Global Tourism Trends Chapter 2 Tourism Trends in Japan Part II Responding to the Impact of COVID-19 and Restarting Regional Revitalization through Tourism Chapter 1 Impact of COVID-19 on Tourism and the Countermeasures Chapter 2 Restarting Regional Revitalization through Tourism Part III Measures Taken in FY2019 Chapter 1 Development of Environment that Foreigners Truly Enjoy Visit to Japan Chapter 2 Development of New Tourism Contents in Regional Areas Chapter 3 Appropriate Sharing of Roles and Strengthening Cooperation between Japan National Tourism Organization and Regional Organizations (Local Governments and Destination Management/Marketing Organizations) Chapter 4 Other Measures Contributing to Increase in Consumption and Visitors in Regional Areas Part IV Measures to be Taken in FY2020 Chapter 1 Countermeasures against COVID-19 in the Field of Tourism Chapter 2 Strategies beyond COVID-19 1 Part I Tourism Trends in 2019 Global Tourism Trends…………..……………………………………………….…………..…3 Tourism Trends in Japan (International Visitors Traveling to Japan)......................………6 Tourism Trends in Japan (Japanese Overseas/Domestic Travel).....................................8 Tourism Trends in Japan (Overnight Trips) ………..........................………………………10 Tourism Trends in Japan (Tourism Trends in Regional Areas)……………....…………… 12 Part I: Global Tourism Trends (1) According to the global tourism trends announced by the United Nations World Tourism Organization (UNWTO), the total number of international tourists was 1,461 million in 2019, increasing by 54 million (3.8%) from 2018. By region, both arrivals and departures in the Asia-Pacific have been increasing in recent years. (Figure I-2) Number of International Tourists (Figure I-5) Number of International Tourists (100 million people) by Region of Origin <By Region of Arrival> 16 5.4% 14.6 2009 53.0% 20.6% 15.8% 5.2% 14.0 4.9% 14 13.3 2014 50.7% 23.7% 16.0% 4.8% 12.4 11.9 4.4% 12 11.4 2019 50.8% 24.9% 15.1% 4.9% 11.0 10.4 (Year) 10.0 0% 20% 40% 60% 80% 100% 9.5 10 9.3 Europe Asia-Pacific Americas Middle East Africa 9.1 8.9 8.6 <By Region of Departure> 8.1 3.5% 7.6 8 2008 55.2% 19.7% 16.4% 2.9% 6.8 6.8 7.0 7.0 6.3 3.0% 5.96.1 6 2013 52.1% 23.0% 16.4% 3.1% 2.9% 2018 4 48.0% 25.6% 16.8% 3.2% (Year) (Year) 0% 20% 40% 60% 80% 100% Europe Asia-Pacific Americas Middle East Africa Unknown origin 3 Source: Prepared by the JTA based on data from UNWTO Part I: Global Tourism Trends (2) In the “International Tourist Arrivals by Country/Region Rankings” of 2018, Japan ranked 11th, with 31.19 million, while in the “International Tourist Arrivals by Air or Sea Rankings,” Japan ranked 7th (1st in Asia). The total number of international visitors to Japan in 2019 (31.88 million) was equivalent to 11th and 7th in the “International Tourist Arrivals by Country/Region Rankings(2018)” and the “International Tourist Arrivals by Air or Sea Rankings(2018)”. (Figure I-6) International Tourist Arrivals by Country/Region Rankings (Figure I-7) International Tourist Arrivals by Air or Sea (2018) (10,000 people) Rankings(2018) (10,000 people) 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 France 8,940 Spain 8,281 Spain 6,950 USA 7,975 USA 5,124 China 6,290 Italy 3,893 Italy 6,157 Turkey 3,627 Turkey 4,577 France 3,465 Mexico 4,131 UK 3,386 31.88 million in 2019 (all Germany 3,888 (★Japan) 3,188 Thailand 3,818 ★Japan 3,119 arrivals are by air or sea) UK 3,632 Thailand 3,061 (Japan) 3,188 31.88 million in 2019 China 2,911 Japan ranked 7th in the world and 1st Japan 3,119 Greece 2,132 in Asia Austria 3,082 Mexico 1,937 * The ranking of the number of Greece 3,012 Japan ranked 11th in the world Hong Kong 1,921 Singapore 1,639 international tourist arrivals by air or sea Hong Kong 2,926 and 3rd in Asia Malaysia 2,583 ★South Korea 1,535 Russia 2,455 Macau 1,365 Portugal Indonesia 1,284 2,280 Vietnam Canada 2,113 1,270 Saudi Arabia 1,206 Poland 1,962 Canada 1,133 Netherlands 1,878 1,107 Macau 1,849 ★Taiwan Morocco 1,087 India 1,743 Malaysia Hungary 1,014 1,715 ★Egypt 1,008 Croatia 1,665 Ireland 927 *UAE 1,592 Australia 925 Vietnam 1,550 Russia 894 Saudi Arabia 1,535 India 849 South Korea 1,535 Philippines 717 Singapore 1,467 ★Croatia 620 Ukraine 1,421 Hungary 611 ★Czech Republic 1,367 Poland 559 Indonesia 1,340 South Africa 310 Denmark 1,275 Ukraine 269 Morocco 1,229 Germany Switzerland 1,172 Austria Egypt 1,135 Netherlands Taiwan 1,107 Portugal Ireland 1,093 Czech Republic NA South Africa 1,047 Denmark Bulgaria 927 Switzerland Source: Prepared by the JTA based on data from UNWTO Note 1. It should be noted, particularly for the purpose of strict comparison, that the number of international tourist arrivals is calculated and published by different statistical criteria for Source: Prepared by the JTA based on data from UNWTO each country and region. Note 1. Figures shown above are provisional as of May 2020. Note 2. The figures shown above are provisional as of January 2020. Note 2. In countries marked with ★, figures for 2018 are yet to be announced, and figures for 2017 have been adopted instead. Note 3. Excluding countries/regions marked with a ★, the above chart shows the statistics of the number of international visitors who had at least one overnight stay in the country/region Note 3. Figures for the United Arab Emirates are for Dubai only. they visited. Note 4. The above chart shows the statistics of the number of tourist arrivals who had at least one overnight stay in the country/region they visited, except for Japan, Russia, South Korea, Note 4. Countries/regions belonging to Asia are indicated in green. Vietnam, and Taiwan. Note 5. In countries and regions where figures for 2018 are unannounced or unknown, figures for the latest year for which the statistics are available are adopted. Note 5. Rankings are subject to change depending on the timing of data collection, as related data may be updated or modified from time to time. Note 6. The above chart shows the statistics of the number of international visitors arriving by air and sea, which excludes those arriving by land (by car, etc.). Note 6. It should be noted, particularly for the purpose of comparison, that the number of international tourist arrivals is calculated and published based on different statistical criteria for each Note 7. The number of international tourist arrivals by air or sea is unknown for Germany, Austria, the Netherlands, Portugal, Czech Republic, Denmark, and Switzerland, as 4 country and region. transportation mode-specific data is unavailable. (For example, the number of foreign crew members is not included in statistics related to Japan, but it is included in the statistics of France, Spain, China, South Korea, and others.) Note 8. Rankings are subject to change depending on the timing of data collection, as related data may be updated or modified from time to time. Part I: Global Tourism Trends (3) In the “International Tourism Revenue by Country/Region Ranking” of 2018, Japan recording 42.1 billion USD, ranked 9th (2nd in Asia), up from 11th (4th in Asia) in 2017. In the “International Tourism Expenditure by Country/Region Rankings,” Japan posting 20.2 billion USD, ranked 16th (6th in Asia), up from 18th (6th in Asia) in 2017. (Figure I-8) International Tourism Revenue by Country/Region Ranking (Figure I-9) International Tourism Expenditure by Country/Region Rankings (2018) (100 million USD) (2018) (100 million USD) 0 200 400 600 800 1,20,00000 1,22,0200 0 500 1,000 1,500 2,000 2,500 3,000 USA 2,147 China 2,773 Spain 815 USA 1,445 France 655 Germany 956 Thailand 564 UK 690 Italy 493 France 479 UK 486 Australia 370 (Japan) 461 46.1 billion USD in 2019 South Korea 351 Australia 450 Canada 344 Germany 430 Russia 343 Japan 421 Japan ranked 9th in the world and 2nd in Asia Italy 301 Macau 407 Spain 268 China 404 Hong Kong 264 Hong Kong 369 Singapore 262 India 286 (Japan) 213 21.3 billion USD in 2019 Canada 264 India 213 Turkey 252 Netherlands 212 Austria 231 Japan 202 Japan ranked 16th in the world and 6th in Asia Mexico 225 Taiwan 194 185 UAE 214 Belgium Switzerland 184 Singapore 204 Brazil 183 Portugal 201 Sweden 181 196 Malaysia UAE 180 Greece 190 Norway 173 South Korea 186 Saudi Arabia 166 Netherlands 180 Kuwait 143 Switzerland 170 Malaysia 122 Indonesia 164 Thailand 121 Sweden 149 Austria 120 Poland 140 Philippines 119 Taiwan 137 ★Iran 113 Saudi Arabia 120 Mexico 112 Egypt 116 Argentina 107 Russia 116 Denmark 105 Croatia 111 Indonesia 103 New Zealand 109 Poland 97 Vietnam 101 Nigeria 96 Denmark 91 Qatar 93 South Africa 89 Ukraine 79 Belgium 89 Iraq 79 Lebanon 84 Israel 77 Philippines 82 Source: Prepared by the JTA based on data from UNWTO and each country’s national tourism offices Source: Prepared by the JTA based on data from UNWTO and each country’s national tourism offices Note 1.