THIRTEENTH CII MARKETING SUMMIT 2013 Market Beating Performance in Uncertain and Volatile Times 27- 28 November 2013 : Vivanta by Taj - President, Cuffe Parade : Mumbai t h D A Y 1 : 2 7 November 2013 0900 – 1000 hrs Registration 1000 - 1110 hrs Inaugural Session 1000 - 1010 hrs Welcome and Keynote Thomas Varghese Address Chairman, CII National Committee on Marketing 2013-14 & CEO-Textile Business, Aditya Birla Group 1010 - 1020 hrs Theme Address Noshir Kaka Managing Director- India Mc Kinsey & Company 1020 - 1040 hrs Keynote Address Pramit Jhaveri* CEO Citi Bank India 1040 - 1100 hrs Inaugural Address R Gopalakrishnan Director Tata Sons Ltd 1100- 1105 hrs Release of White Paper 1105 - 1110 hrs Concluding Remarks Thomas Varghese 1110-1125 hrs Tea Break 1125 – 1245hrs Session 1: Navigating the Slowdown- Increasing Consumption - What are the key practices and capabilities that the marketers should focus on during the current slowdown? - How do marketers create/stimulate the market demand in the slowdown? - How does a customer decision journey/consumer behaviour change and what can marketers do to affect it? - How do you balance immediate focus with long term opportunities during a slowdown? 1125 - 1135 hrs Context Setting by Vikash Daga Session Chair Partner Mc Kinsey & Company 1135 - 1210 hrs Brief Remarks by Panelists Sandeep Kaul Chief Executive ITC Ltd Girish Shah Executive Vice President - Sales and Marketing Godrej Properties Samrath Bedi Executive Director Forest Essentials Titan Company Ltd Prestige Group Orient Cement 1210- 1230 hrs Panel Discussion Led by Session Moderator 1230 - 1240 hrs Q&A 1240 - 1245 hrs Wrap-up Vikash Daga 1245 – 1400 hrs Lunch 1400-1605 hrs Session 2: Big Data Strategies for Marketing - What are the use cases for Big Data along with measurable outcomes? (e.g., CLM) - What are the archetypes of data sets that are required to be captured? - How to link build technology capability to leverage data? How to interface/align tech capability with marketing requirements? - What are the key execution elements of great Big Data Implementation (Org structure, capabilities etc.) - What is the transformation journey to become a data led organization? 1400-1410 hrs Opening Remarks by Oracle India Session Chair 1410-1440 hrs Keynote Address Sandeep Dhar CEO Tesco Hindustan Service Centre 1440–1530 hrs Opening Remarks by Sam Balsara Panelists Chairman and Managing Director Madison World Anisha Motwani Chief Marketing Officer Max Life Insurance Kartik Jain EVP & Head Marketing HDFC Bank Vikas Ahuja Chief Marketing Officer Myntra.com Nimal Manuel Partner McKinsey & Company, Kuala Lumpur Inmobi Tata Starbucks Ltd 1530–1550 hrs Panel Discussion led by Session Moderator 1550-1600 hrs Q&A 1600-1605 hrs Wrap Up 1605 – 1620 hrs Tea Break 1620 - 1740 hrs Session 3: The Game Changer- Driving Sales Productivity - How to identify the right productivity metric for the industry context and benchmark? - What are the levers to improve sales productivity of direct sales force – coverage, targeted set of offerings, named accounts/key account management? - What are the levers to improve productivity of indirect channels (e.g., incentives)? How to consistently upgrade the capability of the sales workforce? 1620-1630 hrs Context Setting by Session Reliance Retail Moderator 1630-1705 hrs Opening Remarks by Panelists Gautham Mukkavilli Chief Executive Officer - India Beverages PepsiCo India Holdings Pvt. Ltd Neeraj Kapoor Founder Grow Brands Prashant Singh Managing Director - Media Nielsen India Pvt Ltd Satyaki Ghosh Director- Consumer Products Division L'Oreal India Brett Grehan Principal McKinsey & Company, Sydney Reckitt Benckiser (India) 1705-1725 hrs Panel Discussion led by Session Moderator 1725-1735 hrs Q&A 1735-1740 hrs Wrap-Up Bijou Kurien 1745 hrs End of Day 1 Programme t h D A Y 2 : 2 8 November 2013 1000 - 1115 hrs Session 4: Getting the most from your investments in Marketing and Sales - How to measure marketing RoI in a data starved market like India? - How should marketers think about marketing mix allocation in various channels? - How should one think about marketing mix in the downturn? What are the key adjustments? 1000 - 1005 hrs Context Setting by Sam Balsara Session Chair Chairman and Managing Director Madison World 1005 - 1040 hrs Brief Remarks by Panelists Ankur Bisen Vice President-Retail and Consumer Products Technopak Advisors Nilanjan Mukherjee Marketing Head Personal Care Product Business ITC Devita Saraf CEO Vu Technologies Pvt Ltd Wesley Walden Principal McKinsey & Company, Melbourne Neelesh Garg Executive Director ICICI Lombard Rishi Vasudev COO Arvind Lifestyle Brands Ltd Shoppers Stop Ltd Britannia Industries Ltd Mahindra & Mahindra Ltd Conde Nast India 1040 - 1100 hrs Panel Discussion Led by Session Moderator 1100 - 1110 hrs Q&A 1110 - 1115 hrs Wrap-up Sam Balsara 1115 – 1130 hrs Tea Break 1130 - 1305 hrs Session 5: Building Smart Social Media Strategies - How do consumers use Social Media today in their consumer decision making process? - What are the key drivers shaping digital awareness for consumers - How do the marketers use social media effectively? - How should digital strategy differ by different consumer segments? - What are the various avenues for using smart social media strategies? - 1130-1140 hrs Context Setting by Harish Bijoor Session Chair Brand-expert & CEO, Harish Bijoor Consults Inc. 1140- 1230 hrs Brief Remarks by Panelists Anurag Batra CEO Exchange4media Rishi Dogra Head- Digital Media PepsiCo India Paul McInerney Principal McKinsey & Company, Tokyo Citibank ICICI Bank Tata Global Beverages Ltd 1230- 1250 hrs Panel Discussion Led by Session Moderator 1250-1300 hrs Q & A 1300-1305 hrs Wrap-up 1305-1400 hrs Lunch 1400 - 1600 hrs Session 6: 360 Degree Marketing- Brand Strategy for a Changing World What are the mantras to build a successful brand in India? Are there India specific nuances? - What are alternate avenues (other than traditional media like TV) to build connect with the Indian consumer? - Given India’s diversity, how to appeal to the rural/urban, youth/middle age/senior citizens for products that are relevant to all consumers? 1400 - 1410 hrs Context Setting by Essar Session Chair 1410 - 1520 hrs Brief Remarks by Panelists Rakshit Hargave Managing Director Nivea Gayatri Yadav EVP - Marketing & Communications STAR India Vinay Bhatia SVP - Marketing & Loyalty Shoppers Stop CVL Srinivas CEO South Asia GroupM Media India Pvt. Ltd. R S Srinivas Jain Executive Director & Chief Marketing Officer SBI Mutual Fund Shantanu Bhanja Vice President - Marketing Hindustan Times Media Sunil Kataria Chief Operating Officer Sales, Marketing and SAARC Godrej Consumer Products Limited Prakash Nedungadi Group Head Consumer Insights and Brand Development Aditya Birla Group 1520 - 1540 hrs Panel Discussion Led by Session Moderator 1540 - 1550 hrs Q&A 1550 - 1555 hrs Wrap-up 1555 - 1600 hrs Closing Remarks Thomas Varghese, Chairman, CII National Committee on Marketing 2013-14 .