media kit message from the director ince 2011, West View Media has been informing, inspiring and engaging the Sresidents of the West Side of Salt Lake City through The West View. The West View is a full-color quarterly newspaper, mailed free of charge to more than 22,000 residential and business addresses in 84104 and 84116 zip code areas—home to the vibrant and diverse communities of Rose Park, Fair Park, Jordan Meadows, Westpointe, Poplar Grove, and Glendale. We offer an inclusive opportunity for people who live and work in these communities to tell their own stories, in their own voice, through our community and teen newsrooms and public events. Investing in West View Media’s work is not only good for our community, it is good for your business. As one of the most enduring and respected local media organizations in Salt Lake City, we offer a brand and a mission that shows your company is committed to is a way to demonstrate your company’s West Side communities and local journalism. commitment to civic engagement By partnering with us, you will be promoted through local journalism and storytelling. through: I look forward to speaking with you about - Our quarterly newspaper distribution, opportunities to connect with our mission. which includes more than 22,000 households and 2,000 additional copies at locations Thank you, throughout Salt Lake City. - Our website, which receives more than Turner C. Bitton 10,000 unique site visits annually. - Our social media accounts reaching more than 5,000 people annually. - Our annual report, distributed online and throughout the state. Executive Director Your collaboration with West View Media THE WEST VIEW 2020 VISION: FOCUS ON SOCIAL JUSTICE OP-ED ISSUE Celebrating 100th & 150th anniversaries of progress for women voters – pages 10 & 11 The West View www.westviewmedia.org Community news focused on west Salt Lake City Winter 2019 reader’s view PHOTOS BY DAVID RICKETTS I’m a long time resident of the West Side Through the ColorSLC program, an initiative of Mayor Jackie Biskupski, 28 utility boxes were wrapped with artwork created by students at each of the 28 elementary schools in the Salt Lake City School District. In one of the city’s largest public art installations, Parkview Elementary School students depicted social justice icon, Martin Luther King, Jr. (left), and Mary Jackson Elementary School students paid homage to their new namesake, Mary W. Jackson – the first black, female engineer at NASA. and value efforts made to continue to make the The social justice origins of Hip-hop outlet through a new culture and Nation (an international Hip- art movement – Hip-hop. hop awareness group) outlined Grandmaster Flash, an influ- the Four Pillars of Hip-hop as: ential DJ who was involved in DJing (turntabling), MCing the early Hip-hop scene, said (vocal rapping), breakdancing area a nice place to live and raise my family.” that Hip-hop’s message was, “We (movement), and graffiti (visual matter. We stand for something,” art). according to a quote in Dorian Hip-hop’s roots can be traced Lynskey’s August 2016 article back to slavery. Much like Hip- “Grandmaster Flash,” published hop, songs and spirituals were in The Guardian. sung by African American slaves In the ‘70s and ‘80s, Hip-hop as a way of transmitting culture By Joaquin Galvan culture spread through the to the next generation. streets in the Bronx through After slavery, as African Hip-hop started in the early house parties, block parties, gym Americans moved into cities like ‘70s in the Bronx, New York City. dances and mix-tapes. Detroit, New York and Chicago, Unemployment, poverty, and The words Hip-hop and rap the culture they created followed. crime rates were at an all-time are used interchangeably today, However, because they were seen PHOTO BY XRIS MACIAS high, and the community’s black however Hip-hop is not only rap. as second-class citizens most Joaquin Galvan and Noah Hughes participate in a workshop through a Hip-hop club and Latino residents, who felt Afrika Bambaataa, DJ and at the University of Utah called “'73 til Infinity,” a homage to The Souls of Mischief. abandoned by the city, found an founder of the Universal Zulu SEE HIP-HOP PAGE 5 The club brings together a group of diverse Hip-hop creators. audience U.S. Census Bureau American Community Survey Estimates, ZIP codes 84104 & 84116 (2013-2017) Hispanic or Latino (any race) White Back or African American Native American/Aaskan Asian Pacific Isander Other or two or more races Based on a survey of The West View readers ... of readers have at least of The West View 52% a bachelor’s degree. 62% readers are women. distribution The West View newspaper is distributed quarterly throughout the West Side of Salt Lake City. 22,000 copies are mailed free of charge to homes and businesses in the 84104 and 84116 zip codes, with another 2,000 available in public spaces in west Salt Lake City and public spaces throughout Salt Lake City. advertising Advertising in The West View is a cost effective way to reach our unique audience. The West View is now accepting advertising for our next issue. Advertising rates are provided on the following rate cards. We provide discounted rates for nonprofits and small businesses. An additional discount is given for a four-issue commitment. Digital advertising opportunities are also available. Contact [email protected] for promotion information. sponsorship Become a valued sponsor of The West View and be a part of something special. To express our thanks for your tax-deductible donation, your business logo, address and description will be displayed in a Sponsor Acknowledgment box in our paper, and listed on our website. Size of box varies according to your level of sponsorship. Donations of $2,000 and higher will receive recognition in our front page banner, as well as a half-page Sponsor Acknowledgement box inside. West View Media is a 501(c)(3), nonprofit organization. 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