September 16, 2013 September 16, 2013 Media Industry Newsletter Media Industry Newsletter Vol. 66 No. 35 Vol. 66 No. 35 New York, N.Y. New York, N.Y. www.minonline.com www.minonline.com Steve Smith's Eye on Innovation: Steve Smith's Eye on Innovation: HEADER CopyHEADER Copy min Sidebar Headline Goes Here Sidebarmin Sidebar Body HeadlineText Goes Goes Here Here mediaSidebar Body Text Goes Here NEXT OCTOBER 28 - 30, 2013 Marriott Marquis, New York City THE CAN’T- MISS EVENT FOR DIGITAL LEADERS, CONTENT CREATORS AND MEDIA TRAIL BLAZERS! Come to MediaNext to learn from the industry's smartest leaders who will provide you with the tools, ideas and inspiration you need to succeed. SESSIONS INCLUDE: • Choosing Your Mobile Path: Building a Strategic Game Plan • Would These Editors Hire You? Real World Skills for a • Working the Big Four: Case Studies in Facebook, Twitter, Fast-Changing Media World LinkedIn and Pinterest • Relaunching Your Top Products on the Mobile Platform: • The Science of Sharing: What Makes Content Viral Email and Newsletters • Accountability, Measurement and Refining the Marketing • So You Want to be a “Digital-First” Publisher? Here Are Mix in a Digital World 5 Essential Keys • Mobile Advertising: New Ideas That Go Way Beyond Display • Content Marketing’s New Success Secrets SPEAKERS INCLUDE: ANDREW JEFF DAVID CHANDRA STEPHANIE HOWARD DEAN KRISTINE VALERIE HANNELLY DAVIS GRANGER MAGEE MILLER MITTMAN PRAETORIUS SHINE VOCI McMurry/ Hanley Wood Esquire The Economist Self Wired The Huffington PopSugar CQ Roll Call TMG Post Media table of contents goes here .................................. Page 2 • table of contents goes here .................................. Page 2 • table of contents goes here ............................ Page 3 and 4 •For table more of informationcontents goes or hereto register ............................ visit www.medianextshow.com Page 3 and 4 • table of contents goes here .................................. Page 2 • table of contents goes here .................................. Page 2 • Exclusivetable of member contents rate goes for subscribers here .................................. only. Use code MINVIP to save $150! Page 2 table of contents goes here .................................. Page 2 • table of contents goes here .................................. Page 2 • table of contents goes here .................................. Page 2 www.minonline.com © 2013 Access Intelligence, LLC. Federal copyright law prohibits www.minonline.comunauthorized reproduction by any means and imposes fines of up to $100,000 for violations. © 2013 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. September 16, 2013 Media Industry Newsletter Vol. 66 No. 35 New York, N.Y. www.minonline.com Steve Smith's Eye on Innovation: "LHJ'S" USER-GEN STRATEGY NO LONGER TARGETS THE GENTLE READER. Radical is not a term one usually associates with Ladies' Home Journal. Neither is crowd-sourcing. When the monthly launched in 1883–during the early heyday of maga- zines and newspapers–it addressed audiences as "gentle reader". The magazine regis- tered an editorial posture that was both polite but effete and removed. Compare that with 2013. Eighteen months ago, LHJ made one of the most daring moves among magazines in genuinely inviting readers to help to be the "composers." This a new socially-generated LHJ had stories that were sourced from Facebook entries, while advice columns drew their content from the social feeds. LHJ now has 10,000 "beauty ambassadors" testing new products and composing reviews. Health content comes from cancer patients, spouses/children of Alzeimer's, etc., who write their own health narratives for the magazine, and are paid at professional scale. (continued on page 4) "MAXIM" HAS A NEW AND "EXCITED" OWNER IN CAL DARDEN SR. The September 12 announcement frees the "lad" magazine from investment bankers and moves it to the growth-oriented former United Parcel Service executive who started Darden Media Group. Good news for Maxim president Ben Madden and editor-in-chief Dan Bova because Darden plans to extend the brand across cable, radio and movie plat- forms. Perhaps that should mean added celebration at Maxim's Super Bowl party. JOIN US SEPTEMBER 23 FOR min's 10TH INTEGRATED MARKETING AWARDS "You've come a long way baby!" When min started the IMAs in 2004, integrated mar- keting was still somewhat of a novelty. Now it is a necessity, as shown by the record 150-plus finalists in 27 categories. Who would have envisioned competitions for best app integration, print/Web bundle, and social media initiatives 10 years ago? The enhanced competition means more creative campaigns on display at our Sep- tember 23 breakfast in New York's Grand Hyatt (East 42nd and Lexington). Plus, we will also celebrate 2013's Sweet 16 media buyers and brand marketers who champion magazines. Executives from Lexis, Moët Hennessy and David Yurman are among the 16 with the agency side having representation from GroupM, TargetCast, PHD on GSK, Zenithmedia and more. Our event partner is UBM DeusM. Assisting in presenting the 2013 IMAs are Brides vp/publisher Michelle Myers, and longtime agency executive and print buyer Steve Greenberger, who this year started North Star Data Advisors and the Business Projects Exchange. For registra- tion information and the complete list of finalists, visit: http://www.minonline.com/ima/2013finalists/ • NEW SELF "AWARENESS" OF BREAST CANCER; TOWN & COUNTRY ♥ MEN... Page 2 • SMITH REVIEWS YAHOO SCREEN iOS; AMEX PUBLISHING: 9/10 & 9/11.. Page 3 • EW's AD-STRONG TV PREVIEW; PEOPLE STYLEWATCH ON CAMPUS. Pages 5 and 6 • MEDIA RADAR ON WOMEN'S FASHION; INSIDE b2b ON BISNOW... Pages 7 and 9 • RECALLING THE BUSINESS SIDE OF VANITY FAIR'S "CENTURY"....... Page 10 www.minonline.com © 2013 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. PAGE 2 MIN 9/16/2013 "SELF'S" BREAST-CANCER-FIGHTING CATALOG FOR A CAUSE... A new icon in the Self-Plus app continues Self's 21-year campaign for breast-cancer aware- ness. The campaign was started in 1992 to honor the memory of 1979 founding editor-in-chief Phyllis Wilson, who passed away from the disease in 1988. Further incentive came from the 1999 death of actress/model Diane Erickson, who was on the launch cover, and Promotion the 2011 death of Estée Lauder senior corporate vp Evelyn Lauder, whose 1989 catalog for a Ct H e morea you SH o uP t He more you s give! e We've curated some of our favorite products going pink this month to help find a cure for breast cancer. the best part? You can shop the breast-cancer diagnosis led her to partner with Self. pages and start giving back right here, right now with your Se l f + a p p ! a. 2013 Beautiful Warrior Scarf: 2013 celebrates the 10 year of the Ford breast cancer awareness scarf! 100% of the net proceeds from Warriors in Pink wear and gear help fight against breast cancer. "Catalog for a Cause is from Self's business side and offers Self-Plus us- fordcares.com B. evelyn lauder dream Pin: Estée Lauder’s Evelyn Lauder Dream Pin representing women and men affected. Suggested retail price: $12.50 with 20% of the suggested retail price donated to the Breast ers great products with the knowledge that portions of the proceeds are go- Cancer research Foundation®. estéelauder.com c. drink uP™ Hydrating liP Balm: oriGinS Drink Up™ Hydrating lip balm in Pink Guava—limited-edition. Suggested retail price: $17 with $3.50 of the purchase price donated to the ing to [breast cancer] charities," says vp/publisher Laura McEwen(since June Breast Cancer research Foundation . origins.com d . cr y Stal cHarm coil Bracelet: A Crucial Catch—the nFL supports the American Cancer Society in its efforts to create a world without breast cancer and more birthdays. 2010). "With Ford's Warriors in Pink scarf, it is all of the net proceeds, kohls.com e. WHey Protein in luSciouS StraWBerry: Designer Whey encourages you to live a healthy active lifestyle to help reduce the risk of cancer. while the Breast Cancer Research Foundation [BCRF] is the beneficiary of designerwhey.com f . dramatically different moiSturizing lotion+: $10 from the purchase price of this limited-edition Dramatically Different moisturizing Lotion+ will benefit the Breast Cancer research Foundation®. $3.50 and $10, respectively, from each purchase of Origins' Drink Up Hydrat- clinique.com Susan G. Komen has invested almost $2 billion working to end breast cancer throughout the world. Self Plus ing Lip Balm and Clinique's Dramatically Different Moisturizing Lotion+." komen.org Shop this page with the SELF+ app BCRF was started by Evelyn Lauder, so it is proper that the charity will receive 20% of sales from Estée Lauder's Evelyn Lauder Dream Pin. "What is special is that the pink pin has a blue dot in recognition of breast-cancer awareness among men," says McEwen. "This was Evelyn's way to appreciate the support by men and to remind the public that men can get breast cancer, too." Although the incidences are few, the mortality rate is high. ...JOINS THE WOMEN'S CANCER HANDBOOK. The insert has appeared in Self since 1992, with the change from "breast cancer" to "wom- en's cancer" occurring a few years ago. The change in wording allows greater emphasis on ovarian cancer and the importance of regular screenings. Self editor-in-chief Lucy Danziger has told min that the handbook now also focuses on diet, exercise and lifestyle top- ics. "They have always been in Self's DNA, but scientists didn't know in 1992 that their relationship with heart disease extends to cancer." Self's custom-published Breast Cancer Prevention Guide onsert returns for a second year with Walmart and Procter + Gamble as partners.