THE J.J. STROSSMAYER UNIVERSITY OF OSIJEK PFORZHEIM UNIVERSITY OF APPLIED SCIENCES INTERDISZIPLINÄRE MANAGEMENTFORSCHUNG IV INTERDISCIPLINARY MANAGEMENT RESEARCH IV Publisher: Faculty of Economics in Osijek Josip Juraj Strossmayer University of Osijek Hochschule Pforzheim University of Applied Sciences and Grafi ka d.o.o. Osijek For the Publisher Prof. Dr. Rudi Kurz, Dean Prof. Dr. Željko Turkalj, Dean Scientifi c editors Prof. Dr. Dražen Barković Prof. Dr. Bodo Runzheimer Print Grafi ka d.o.o. The publishing of this book was approved by the Senate of Josip Juraj Strossmayer University of Osijek Number 10/07, 28 April 2008 CIP-Katalogizacija u publikaciji GRADSKA I SVEUČILIŠNA KNJIŽNICA OSIJEK UDK 65.012.4(063) INTERDISCIPLINARY Symposium Interdisciplinary Management Research (4 ; 2007 ; Poreč) Interdisziplinäre Managementforschung IV = Interdisciplinary Management Research IV : Fourth Interdisciplinary Symposium, Poreč, Croatia, June 1-3, 2007 / <editors Dražen Barković, Bodo Runzheimer>. - Osijek : Faculty of Economics : Grafi ka ; Pforzheim : Hochschule, 2008. Bibliography. ISBN 978-953-253-044-5, Faculty of economics I. Menadžment -- Zbornik 120230032 THE J. J. STROSSMAYER UNIVERSITY OF OSIJEK UNIVERSITY OF APPLIED SCIENCES PFORZHEIM INTERDISZIPLINÄRE MANAGEMENTFORSCHUNG IV INTERDISCIPLINARY MANAGEMENT RESEARCH IV Fourth Interdisciplinary Symposium POSTGRADUATE STUDY ORGANIZATION AND MANAGEMENT FACULTY OF ECONOMICS IN OSIJEK Pore~, Croatia, June 1 –3,2007. Program Committee Prof. Dr. Zoran Jašić Faculty of Economics in Zagreb Prof. Dr. Željko Turkalj Faculty of Economics in Osijek Prof. Dr. Rudi Kurz University of Applied Sciences Pforzheim Prof. Dr. Dr. h.c. Rupert Huth University of Applied Sciences Pforzheim Prof. Dr. Dr. h.c. Gnther Gottlieb University of Augsburg Prof. Dr. Jozef Toth, Rector emeritus University of Pecs Prof. Dr. Dražen Barković Faculty of Economics in Osijek Prof. Dr. Bodo Runzheimer University of Applied Sciences Pforzheim Organizing Committee Prof. Dr. Maja Lamza – Maronić (chairperson) Prof. Dr. Urban Bacher Prof. Dr. Jusuf Šehanović Reviewers Prof. Dr. Hartmut Loffl er (Germany) Prof. Dr. Bela Orosdy (Hungary) Prof. Dr. Ivan Pavlović (Bosnia and Hercegovina) Prof. Dr. Ivan Ferenčak (Croatia) Language Editor Mag. Ljerka Radoš Inhaltverzeichnis – Contents 5 CONTENTS VORWORT ..............................................................................................................9 FOREWARD ......................................................................................................... 10 ECONOMICS Mladen Vedriš, PhD, Ružica Šimić BUSINESS EFFICIENCY – RANKING THE REPUBLIC OF CROATIA AS A DESTINATION IN A REGIONAL, EUROPEAN AND GLOBAL ENVIRON- MENT ................................................................................................................... 13 Norbert Pap, Tamás Kőkuti THE TRANSFORMATION OF THE HUNGARIAN SMALL REGIONAL SYSTEM .......................................................................................... 34 Đula Borozan REGIONAL COMPETITIVENESS: SOME CONCEPTUAL ISSUES AND POLICY IMPLICATIONS .............................................................50 Ivana Barković HOW DO INSTITUTIONS IMPACT ECONOMIC DEVELOPMENT THEORETICAL REVIEW ..................................................... 64 Antun Šundalić PEOPLE AS A KEY RESOURCE OF THE GLOBAL ECONOMY ............................................................................84 Fodor Ágnes, Sitányi László CLUSTERS AND INNOVATION IN ECOTOURISM DEVELOPMENT ....................................................................... 93 Dr. Justyna Maliszewska-Nienartowicz THE INFRINGEMENT OF THE RULES ON FREE COMPETITION AND ITS IMPACT ON CONSUMERS: THE EXAMPLE OF THE EUROPEAN COMMUNITY .....................................110 Boris Crnković, Željko Požega CAUSES AND MODELS OF PRIVATIZATION IN HIGHER EDUCATION ...................................................................................124 6 Inhaltverzeichnis − Contents Mirna Novak, Ivo Koški THEORY AND PRACTICE OF THE PUBLIC-PRIVATE PARTNERSHIP: THE CASE OF VARAŽDIN COUNTY ...................................135 Branimir Kos INFLUENCE OF APPROACHING PROCESS OF CROATIA TO EUROPEAN INTEGRATIONS ON THE CROATIAN SUGAR INDUSTRY ...............................................................163 Branimir Marković Marina Đukić PUBLIC-PRIVATE PARTNERSHIPS IN REGIONAL HOSPITALS: THE CASE OF CLINICAL HOSPITAL OSIJEK .................................................174 Tatjana Antić, Ladislav Antić, Mladen Pancić BRAND VALUATION ..........................................................................................199 FINANCE Bernd Britzelmaier, Carsten Coenen MÖGLICHKEITEN UD GRENZEN DES EINSATZES VON BILANZSIMULATION IM STRATEGISCHEN RISIKOMANAGEMENT ..... 217 Helmut Mader CORPORATE GOVERNANCE ALS QUALITÄTSMERKMAL IM AKTIENRATING ...........................................................................................243 Urban Bacher, Kai Stober BEWERTUNG VON UNTERNEHMEN ANHAND VON MULTIPLIKATOREN ................................................................................254 Gavriletea Marius PARTICULARITY OF SELLING INSURANCE FOR ROMANIAN INSURANCE COMPANIES .........................................................264 Cornelia Pop, Cristina Curutiu, Partenie Dumbrava ROMANIAN HOTEL GROUPS LISTED AT BUCHAREST STOCK EXCHANGE A SURVEY....................................................................... 275 Branko Matić, Hrvoje Serdarušić MODELS OF INCLUDING FINANCIALLY INACTIVE POPULATION INTO THE FINANCIAL SYSTEM ........................................... 296 Izabela Pruchnicka-Grabias MANAGED FUTURES AS A PORTFOLIO DIVERSIFICATION INSTRUMENT ..................................................................310 Inhaltverzeichnis – Contents 7 Velimir Lovrić FINANCING AND IMPORTANCE OF BANKING IN INVESTMENT OPERATIONS OF HEP Plc .......................................................317 Martina Briš, Ivan Kristek, Ivo Mijoč SELECTION OF OPTIMAL PORTFOLIO BY USE OF RISK DIVERSIFICATION METHOD .......................................................................... 329 Katarina Bandalović, Jozo Krajina ACQUISITION FROM FINANCIAL AND ACCONUTING ASPECT ..............344 Ivana Mudrovčić, Željko Dujmović, Dražen Andrašić GLOBALIZATION UNDER THE INFLUENCE OF DEVELOPMENT OF INFORMATION AND COMMUNICATION TEHNOLOGY (ICT) ........................................................371 OPERATIONS MANAGAMENT Thomas Cleff FRENCH OYSTERS AND GERMAN CABBAGE - DEMAND- AND COUNTRY-SPECIFIC DRIVERS AND BARRIERS FOR INOVATION IN THE EUROPEAN (EU-25) FOOD &DRINK INDUSTRY ...............................................................389 Bodo Runzheimer WARTESCHLANGENTHEORIE − GRUNDBEGRIFFE UND ANWENDUNGSMÖGLICHKEITEN .....................427 Guy Fournier, Monika Fenchel, David Evans DIVERSITY MANAGEMENT: EIN ERFOLGSFAKTOR IM GLOBALEN WETTBEWERB? DER FALL RENAULT NISSAN ..............468 Dražen Barković, Gordana Dukić ANALYSIS OF THE DEVELOPMENT OF THE UNIVERSITY OF JOSIP JURAJ STROSSMAYER IN OSIJEK AND ITS ROLE IN BUILDING THE INFORMATION SOCIETY ..............................................488 Željko Turkalj, Ivana Fosić, Davor Dujak CONFLICT MANAGMENT IN ORGANIZATION ...........................................505 Miroljub Jevtić, Marija Radmanovac LOGISTICS IN EUROPEAN TRAFFIC POLICY ..............................................516 8 Inhaltverzeichnis − Contents Maja Lamza – Maronić, Jerko Glavaš, Slavko Bošnjak CONTRIBUTION TO THE DEVELOPMENT OF THE URBAN MANAGEMENT MODEL ....................................................................526 Zoran Jeremić RELEVANT CHARACTERISTICS OF GOLF INTEGRATION INTO THE DEVELOPMENT OF THE TOURIST DESTINATION ISTRIA .......................................................................................542 Almir Mešić ORGANIZATION STRUCTURE AND STRATEGIC MANAGEMENT ON THE EXAMPLE OF A FAMILY ICE CREAM FACTORY.........................553 Dominika Crnjac Milić, Ljiljanka Kvesić ROLE OF RANDOM NUMBERS IN SIMULATIONS OF ECONOMIC PROCESSES ..................................................................................562 Waldemar Pfoertsch, Christian Linder, Jennifer D. Chandler MEASURING THE VALUE OF INGREDIENT BRAND EQUITY AT MULTIPLE STAGES IN THE SUPPLY CHAIN: A COMPONENT SUPPLIER’S PERSPECTIVE ................................................571 VORWORT 9 Vorwort Im Rahmen des wissenschaftlichen Nachdiplomstudiums „Organization und Management“ der Wiirtschaftsfakultät Osijek wurde im Zeitraum von 2002 bis 2007 an der Wirschaftsfakultät aus Osijek und Partneruniversität University of Applied Sciences aus Pforzheim eine Reihe wissenschaftlicher Kolloquien und Symposien abgehalten, auf denen Arbeiten der Nachdiplomstudenten, Professsoren und anderer Mitglieder der akademischen Gemeinschaft vorgestellt wurden. Dieses Buch unter dem Titel „Interdisziplinäre Managementforschung IV“ besteht aus 12 Arbeiten von Nachdiplomstudente und 22 Arbeiten der Professoren, die in jener Sprache verfasst wurden, in der sie 2007 an der 4. Internationallen Symposium in Poreč vorgetragen wurden. Somit sind sie ein weiterer Beitrag zur 28 jähriger fachmännischen, wis- senschaftlichen und überaus freundschaftlichen Zusammenarbeit der Partnerinstitu- tionen Univertsität of Applied Sciences aus Pforzheim und der Wirtschaftsfakultät aus Osijek. In der Zwischenzeit, Autoren aus Ősterreich, Kroatien, Deutschland, Ungarn, Poland, Slowenien, Montenegro, Bosnia und Herzegowina, Rumänien und Serbien haben mit ihren Beiträgen diese Zusammenarbeit reicher gemacht. Die