March 27, 1q65 i-ríce $1.00 ;iIF'' rI.;S.'C 1`T ,A. ' J 1 lie Coliege ciMai _ _ecurds & The Campus Yavorite _ - I u 1 IL IN PERSON: Tire favorite soloist on campus' ON RECORDS: America's best selling instrumentidist That Haut non, Sou,d AL.;HIRT Latest RCA Victor Album See you soon on campus *13i1l boa rd's Music ón Campus Poll Pe rfom GERARD . New York .Office 210 East 53rd Streei Exclusively : New York 22, N. Y. Plaza 3-7602 ° RCA Victor Records Excitement in Concert in /\ PLN* 11P\ Gale Garnett' ? r Latest RCA Victor Album -«,...- J "Cale Garnett is RCA's hottest up-and-coming pop vocalist. Her first single and album "Il'e'l Sing in the Sunshine" were chart best sellers. As a folk singer with strong pop orientation, her genuine feeling is evident in everything she sings." aww,rd sagement Now Scheduling Fall College Tour ZELL Associates, Ltd. West Coast Office 6269 Seima Avenue Hollywood 28, Calif. Exclusively: H011ywood 6-4439 William Morris Agency, Inc. RCA Victor Records Billboard ; MJSin 3N CAMPUS table of contents Published Weekly by The 8alboerd Publishing Compony, 2160 Peterson St., Cincinnati, O.. THE BUSINESS OF MUSIC ON CAMPUS 46214, Tel.: 3814450 Publisher Record Marketplace, Talent Proving Ground 7 Hal B. Cool, New York Office The Show Must Go On 10 Editorial Office WM Sets Sights on the College Market 12 165 W, 46th Sr,. New Yaek, N.9. 10036 Area Code 212, Pt 7-7800 Cable, BILLBOARD NEWYORK More Money Than in Las Vegas 14 Editor-inChief lee 2hito Ed ton ..Paul Ackerman. Aaron Siemileld, Nick Biro Caravan Plumps for Low Ticket Prices 18 Department Editors, New York Musk Editor Paul Ackerman Go for Broke 20 Associate Editor ' Mike Lion, Chief Copy Editor Robert Sobel College Market Diskery Viewpoint 28 Radie -TV Programming Gil Eaggen Department Editors, Chicago Out of the Cellar Onto the'Concert Stage 32 Audio-Video Edifier Nicholas Bien Coin Machine Nicholas Biro Record Programmers of Tomorrow 38 Asst Coin Machvys Ray Brad Campus Press: Low Cost Market Coverage 50 U. S. Editorial Offices Cincinnati, (+K. Mews Editor Wm. J. Sad. Chloe*, Midwest Editor N.cholas Biro It Beats Cocktail Lounges 34 Weshtnqton Bureau Chief Mi IMO Nall Nashville News Don light Memphis Sound on Campus 36 Mollywood, W. Cowl News 11141 Tired Contrawl.np Editen David Eaeheeaaudr, BIN Gavin College Bookstores Prime Spoken Word Outlet 38 Research Deportment, New York Director Thomas E. Noonan Syracuse Bookstore Strikes Paydirt 40 Poo Chan* Nor. Andrew Teed: Jazz Package Is Campus Winner 44 Special Proiectt Development Dept. General M6naoer Andrew (side Block Booking In Dixie 46 Production Department, New York Harmonica Boom on Campus Art therefor Lee letowlle 52 General Advertising Office, N. Y Dottier of Saks ettr Heine Promotion Director Geraldine Platt CAMPUS REPORTS Midwest Musk Sales Richard Wilson West Coast Gee. Mgr. 8111 Wardle* Nashville Manic Wet Don light Take the 'A' Train 54 Coin Machine Adv., Chicago Coln Machin M. , Ad. Richard Nilson California's Cultural Diamond 62 Circulation Sales. New York Philadelphia's Collegiate Talent Showcase Clrcuwlon Manager Milton Gorbukw 68 Subscription Fulfillment Fit Concert Into Social Calendar 70 Send Corm 3579 to 3160 Patterson, St., Cineienai, 0. 45214 Buffalo Market Shows Promise 72 fulfillment Meager Joseph Pao W. Va. Students Have Voice in Concert Acts 74 U. S. Branch Offices (Wage, 111, 60601, 188 W. Randote1+ Boston U. Bows as Top Talent Showcase 76 Are* code 312 CE 69818 Hollywood, C.I.C. 91028, 1520 N, Gower Are. Code 213, NO 9.8831 Missouri Backs Up Concerts With Ads 76 Nashville, Tenn. 37203, 728 16th, So. Are+ Code 615 244-1836 New Colleges Are Sleepers 78 Washington 0. C. 20205, 1426 0, N.W. Area Cede 202. 3912580 E. Kentucky: Talent Showcase 80 International Offices Cadets Get Varied Musical Menu 82 European OIGte Andre de Vetey, De. 15 Hanover Sayre. London '1.1 NYde Park 3459 Cable: Billboard London Encore at Oregon State 84 Bratllyn Office Sylvio Cardoo Apt, 1237, 4e0 Oral. de Botalopo Talent Packages Answer for Small Schools Rio de Janeiro 764535 86 Argentine Office Men Machado, Die, Lavelle 1783, looses Ann They're Supposed to Lose Money 86 1111JJH)A RD. Vol. V. No. 13, March 27. 1965. Cowboys Dig Basie 87 Published weekly, MO t'atterson EL. Cincinnati, Ohio 432LO. Price one Year U.S.A and Canada. /15. SetondCLo.. Postage Paid al ClneIwnau. Ohio. and additional mailing orflwa 01913 11iUCLi seW 11rblLshing Company. 2100 Patterson El. Cincinnati. Ohio 4.5314. TOP ARTISTS ON CAMPUS -451to 19 College Market -Directory 95 ABP Campus Radio Stations 123 Campus Talent Marketplace 127 4 Billboard Misfit on Campus March 27, 1965 Hottest line on campus! Ed Ames Ann -Margret The Astronauts Chet Atkins Harry Belafonte Gary Burton Perry Como Floyd Cramer Wild Bill Davis Derek & Ray Ethel Ennis Frankie Fanelli Sergio Franchi Gale Garnett John Gary Marty Gold Lorne Greene Al Hirt Homer & Jethro Paul Horn Los Indios Tabajaras J. J. Johnson Anita Kerr Singers Tommy Leonetti Ketty Lester The Limeliters Norman Luboff Choir Miriam Makeba Henry Mancini Hugo Montenegro Peter Nero Anthony Newley Odetta Claus Ogerman Frankie Randall Charlie Rich Juan Serrano Joe Williams The Womenfolk Stan : jj¡¡Ulp¡j¡j¡jllltl4lllllmlftr".IIfIIINIIf Glenn Yarbrough 1 11 'Si Zentner ' .IELEPÑoNE 4', ºi!' RCA VICTOR Rr in .Dune = unmmeuun.s ,moon =QI{ v.r m1 IN$bd n.... t - [ter w t ¡ 1 , a- a tnalcitia 4114 Much 27, 1965 Billboard Muiie on CamCua 5 FORGE WASHINGTON UNIVERSITY OHIO STATE UNIVERSITY MARL LLEGE INDIANA STATE ' EL CAMINO COLLEE ' U.C.L.A v1ERICAN UNIVERSITY 1N COLLEGE COLLEGE OF PUG; UND UNIVERSITY ' TATE COLLEGE OF IOWA TEX, 8 I CAMPUS P UNIVERSITY OF MISSISSIPPI IVERSITY OF MISS( 'ERSITY NO. MANCHES LLEGE ' UNITED fr' Y UNITED STATES NAV1 ' ADEMY INDIAN S)LLEGE UNIVERSITY' DTRE DAME ST. 1 TON STATE UNIVERSITIlI t1IVERSITY OF CC YERSITY AUGUSTAII LLEGE BROOKL'r SATE COLLEGE OW( '"ATE UNIVERSITY \UNIVERSITY OF NEVA WITTENBERG UNI \NORMAL UNIVERSITY1 DERSON COLLEGI LLE BRIGHAM YOUII IVERSITY CEN' COLLEGE WESTE, ,WASHINGTON STATI LEGE UNIVERSITY rASHINGTON UNI NA STATE UNIVERSI' THE mocmFuenT UNIVERSITY E COLLEGE ALBII )LLEGE ST. JHh Piano of \F DETROIT EASTEi 'NTUCKY STAT Ra v' - UNIVERSITY <LAHOMA BAPTIS1 ; SITY STEM *LLEGE UN' p ITE.1 1RD COLLE(EI ADOLPH-MACON E UNIVERSI1Y1 I IVERSITY OF Mi SITY RAD'F', LLEGE OHIO 'YERSÍ_TY NNECTICUT LLaGI, (_'STERN RESERVE '4 I" E S11 ,'UNDELEIN COLLET JIVERS1 'PARSONS COLLE E 0 UT OMAS WILLIA , ,=t'T,T,,.,, 1 - bilelu ..ems CHNOLOGY SHL _r,r= DLLEG IIWMI' IVERSITY OF ILI COLLL4 ORGE WASHINGTI ...:±......:. ..... M.RI LLEGE INDIANA Mr; / U.C.L.a -_ . .- ! ERICAN UNIVERSI' ],FP( TO, 'iUND UNIVERSITY 1 1rr 11 [lawn Turn ran 111 & I CAMPUS Flip_ _ s1sslP IVERSITY OF.ái1E YWURI KENT 5VERSONAILA46EMEN.0IRSITY NarESilláINdCHaS ILLEGE MILID STAN GREESON'NY UNITED tS NA0, [,nNICTQRS INC' kADEMY ' I 1 IA A NIVERS ITYAsocAr: COLLEGE cRSITY Tnr 11CIr RT A Ar //111 ri+r 11/AP111\ 1 en- ATr' THE COLLEGE CAMPUS record Marketplace, Talent Proving Ground By AARON STERNFIELD when As a,showcase for recording talent, pop vocalists and'pop instrumentalists began collecting singles they and didn't begin as a,marketplace for ,phonograph, rec- as their favorites, while another 16 were fit high school col- ords, as a proving ground for new per cent are folk fans. Rock and roll buying albums until they entered represent a talent, and as a guardian of America's music is preferred by slightly more lege. Hence, the singles musical heritage, the college campuses than 14 per cent of the student popu- residue of high school collections, are big league -a11'the way. lation, slightly more than either clas- while the albums represent purchases The nation's 5,000.000 collegians. sical or jazz (13 per cent each). made while at college. enrolled in more than 2,000 institu- Country music rates tops with 7.5 per A few weeks ago, a dozen collegians tions of higher education, form an cent of the students. from as many institutions gathered in with the elite that will be guiding.the country 'S Féw collegians arc purely jazz, folk Billboard's offices to meet views destinies for the remainder of the cen- or country buffs. Most of them like editorial staff and air their of tury. What they like and what they 'many kinds of music, and the wide the record business. colleges reject, has an impact that reaches far diversity of artists playing the college The students, representing beyond their ivied surroundings, circuit reflects these tastes. ft's not in every section of the country, dis- knowledge of pop Billboard's second annual Music on unusual for a college to book the played'an amazing had a Campus edition is an attempt to assess Hungarian String 'Quartet one week, music, and more amazing still, econom- these tas`tesin terms of the music and the Kingston Trio the following week, smattering of record business phonograph record industries, and Dave Brubeck the week after. ics. that while Not every college is covered, nor is And it's not unusual for the same Most of them agreed every -artist playing the college circuit group of collegians to pack the field - college radio stations have good lis- mentioned editorially, but the repre- house for all three acts. tcncrship for special .events, most the local sentative sampling-covering 1,800 A year ago folk music dominated students get their music from students and 37 colleges and universi- the college concert scene. It's probably radio stations. also pointed out that record ties-should serve as a giuide to the just as popular among collegians They a by college market.