THANK YOU & CAMPAIGN RESULTS HHTH.COM | #STAYTHEPUCKHOME ABOUT THE STAY THE PUCK HOME CAMPAIGN FROM HOCKEY HELPS THE HOMELESS & BARDOWN HOCKEY Due to the COVID-19 pandemic, Hockey Helps the Homeless (HHTH) was forced to put their pro- am tournament season on hold, which bring in much-needed dollars to homeless support agencies and shelters across Canada. However, just because the pandemic put the rest of the world on pause, the need for support and funding for homeless and at-risk Canadians did not stop. In fact, it is only growing. For homeless and at-risk Canadians, the realities of the novel coronavirus are much different. They are at a much higher risk of contracting infections, chronic illnesses or compromised immune systems, making them extremely vulnerable to the virus and many lack the access to the supplies and infrastructure needed to maintain their health. Shelters and front-line workers working through the pandemic are in desperate need of funds since COVID-19 has put a tight strain on their budget and resources. They face an increase in demand from their clients, and a decrease in charitable giving from sponsors and their donors. Even though we are currently unable to host tournaments, everyone at HHTH still wanted to find a way to help. In order to do so, we teamed up with Bardown Hockey to create an exclusive, limited edition clothing line called “Stay The Puck Home” to support Canada’s homeless. 100% of net proceeds from the sale of the $25 t-shirts and $50 hoodies went to our charity partners from coast-to-coast. We are excited to report the results of the campaign on the coming pages. 1 THE RESULTS $75,000 DONATION Thanks to the generosity of thousands of Canadians across the country, the two-week charitable campaign raised an incredible $75,000 that will go to our charity partners across Canada. Funds raised will support COVID-19 emergency needs including personal personal protective equipment, additional staffing costs, hygiene products, food supply, and programming. OVER 5,100 ITEMS SOLD Prior to starting the campaign, we set a goal to sell 2,500 items. Our supporters blew us away and knocked that figure out of the park. Many purchased items for their entire family and organizations purchased for their staff. 2 WHERE Based on where #StayThePuckHome merchandise was purchased, we’ve allocated funding to HHTH charity YOUR partners based on postal code. Take a look at your impact across the country! FUNDS Map by Free Vector Maps at http://freevectormaps.com ARE GOING EDMONTON $4,482 VANCOUVER $7,843 SASKATOON $755 CALGARY HALIFAX $5,345 WINNIPEG $2,365 $3,545 MONTREAL $2,890 ONTARIO BARRIE KINGSTON LONDON OTTAWA TORONTO $4,978 $1,295 $5,710 $2,943 $5,268 DURHAM REGION PEEL REGION WATERLOO REGION YORK REGION 3 $3,843 $7,981 $9,156 $7,891 HIGHLIGHTS OVER 580,000 TOP 20 1,900+ NEW IMPRESSIONS On April 23rd, FOLLOWERS ON HHTH’S #StayThePuckHome ON OUR was a trending topic SOCIAL MEDIA on Twitter! PLATFORMS Across Facebook, Instagram, and Twitter, HHTH’s national accounts garnered more than 580K impressions. With Bardown and our influencers, we easily reached over 1,000,000! Media appearances on CTV, City TV, Global FEATURED ON A VIRAL TIK TOK News, TSN 1050, TSN 1040, TSN 1260, CFRA FROM THE VEGAS GOLDEN KNIGHTS Ottawa, Instagram LiveS and more! HONORARY CHAIR RON LOW ON GLOBAL NEWS HHTH PRO GEORGES LARAQUE JEFF O’NEILL ON CTV EDMONTON ON TSN’S OVERDRIVE 4 OUR SUPPORTERS The hockey community, media, and sports & entertainment industry rallied together to support #StayThePuckHome and the 250,000+ Canadians experiencing homelessness! Take a look: JORDAN BINNINGTON, BLUES DARNELL NURSE, OILERS BO HORVAT, CANUCKS JACOB MARKSTROM, CANUCKS TANNER PEARSON, CANUCKS BROCK BOESER, CANUCKS JT MILLER, CANUCKS TYLER TOFFOLI, CANUCKS ADAM GAUDETTE, CANUCKS Antoine Roussel, CANUCKS TROY STECHER, CANUCKS TYLER MOTTE, CANUCKS Chris Tanev, CANUCKS ADAM HENRIQUE, DUCKS Alex DeBrincat, BLACKHAWKS Carsen Twarynski, FLYERS ANDREW SHAW, BLACKHAWKS BRYAN RUST, PENGUINS Cam Fowler, DUCKS Austin Wagner, KINGS Cam Atkinson, BLUE JACKETS NHL’ERS Dylan Strome, BLACKHAWKS Jack Campbell, MAPLE LEAFS Nick Suzuki, CANADIENS Ryan Ellis, PREDATORS 5 NHL ALUMNI Doug Gilmour Darcy Tucker Shayne Corson Georges Laraque Brad May Carlo Colaiacovo Dan Daoust Jason Strudwick John Mitchell Matthew Barnaby Mike Commodore PJ Stock Ron Low Scott Thornton JUNIOR HOCKEY & MORE BRETT HARRISON, OHL Jacob Perreault, OHL Ryan Suzuki, OHL Shane Wright. OHL Kaleb Dahlgren, HUMBOLDT Tyler Smith, HUMBOLDT DAVID AYRES, HOCKEY CELEBRITY GARRETT WILSON, PRO HOCKEY KENNY RYAN, PRO HOCKEY JOEY HISHON, PRO HOCKEY Matt Maccarone, nike Patrick Brown, mayor of brampton HOCKEY COLLECTIVE HOCKEY ILLUMINATI 6 OUR SUPPORTERS OLYMPIANS Natalie Spooner Sarah Nurse Rebecca Johnston Megan Bozek Tessa Bonhomme Sami Jo Small & BILLY BRIDGES MEDIA PERSONALITIES Bob McKenzie Darren Dreger James Duthie Kara Wagland Dean Blundell Elliotte Friedman Joe Bowen John Buccigross Josie Dye Lauren Howe Lindsay Hamilton Mike Johnson Natasha Staniszewski Ray Ferraro ROD BLACK RON MACLEAN RYAN RISHAUG 7 OUR SUPPORTERS ENTERTAINERS Brett Kissel Dylan Playfair Andrew Herr Nathan Dales Tyler Rich James Barker Band Dallas Smith Gord Bamford The Reklaws Chad Brownlee Eric Ethridge Jason Parsons Kalsey Kulyk Khloe Terae ON THE BENCH THANK YOU! 8 OUR SUPPORTERS ABOVE ALL, THANK YOU TO OUR WONDERFUL SUPPORTERS & DONORS OF THE #STAYTHEPUCKHOME COLLECTION! HHTH.COM | #STAYTHEPUCKHOME.