Get involved! TUNE IN. WHEN & WHERE? SMS. Listen to the radio Radio Nepal Send a cost free SMS to 7171. Radio Magazine: Saturday, programs and 9:20 AM encourage others to Phone-in program: listen. Wednesday, 6:10 PM Also aired through popular SPREAD THE WORD. local FMs in 41 districts. Tell others about the radio programs, and encourage them to listen and participate. CALL IN. Aama’ Call in with questions, comments, experiences or ‘Bhanchhin answers to the weekly quiz in our toll free numbers. Nepali language: DISCUSS WITH OTHERS. 16600100457 (NTC and SKY), 9801571000 (Ncell) Discuss the issues raised in the radio Bhanchhin Aama or “Mother Knows Best” is Awadhi language: programs with others to build 16600100459 (NTC and SKY), 9801571678 (Ncell) a social and behavior change communication Doteli language: awareness on importance of nutrition campaign of the USAID-funded Suaahara 16600100458 (NTC and SKY), 9801571456 (Ncell) during the 1000-day period. (Integrated Nutrition) program. It is an integrated platform that uses interpersonal MAXIMIZE REACH. communication, community mobilization, and Organizations can broadcast the programs in different timings or in new FMs and help implement radio discussion groups. mass media to equip 1,000-day mothers (pregnant and breastfeeding women, and mothers with children under two years of age) and their families with the knowledge, For further information: Save the Children, Nepal Country Office, Airport Gate, Shambhu Marg, Kathmandu, Nepal Tel: +977-1-4468128, Email: [email protected] tools and support required to enable Disclaimer: This brochure is made possible by the generous support of American people through USAID. improved nutrition and hygiene behaviors. “I regularly listen to Bhanchhin Aama radio program and really like Mana Aama (ideal mother, hero of the radio drama)…. Mana Aama taught me to share things to my husband, so that I receive the support I needed at home… She motivated me to maintain my kitchen garden and reminded me of the variety of vegetables I required to grow to eat and feed my baby for a Suaahara’s Bhanchhin Aama campaign uses a mother-in-law character that serves as a spokesperson healthier life.” Sobita Karki, 24, thousand-day The Bhanchhin Aama campaign is anchored by two inspiring decisions around childcare, nutrition, hygiene mother, Baglung. radio programs – Bhanchhin Aama radio magazine and sanitation, food production and use of health and phone-in program – aired in three languages: services at the household level. This campaign is Nepali, Doteli, and Awadhi. Accompanying these two developed in the leadership of National Health components, the campaign engages communities and Education, Information and Communication Center families through multiple channels such as home (NHIECC) under Ministry of Health and Population. visits, cooking and feeding demonstrations, key life events celebrations, community level competitions The Bhanchhin Aama aspires to: and recognitions, health mothers’ group meetings, and radio discussion groups using pictorial discussion Empower families with the knowledge of maternal guides, schools and child clubs. and child health and nutrition, including proper Bhanchhin Aama radio magazine: nutrition for mothers and children, feeding and This program is aired on Saturdays and includes an nurturing practices, hygiene and sanitation as well as interesting drama followed by community interviews, family planning. real life stories and local songs around issues related to maternal and child nutrition. Participants engage in Encourage family members to apply acquired a quiz at the end of the program, and they can submit knowledge into their daily lives and adopt behaviors answers by calling or texting a listed number. that ensure healthy growth and development of their Listeners also provide comments and questions that children. are discussed during the phone-in program. • Each episode of Bhanchhin Aama generates an average of 1,500 responses. Demonstrate how families can provide physical and • Four out of every five people who listened to Bhanchhin Aama reported taking an Hello! Bhanchhin Aama: emotional support to mothers during the 1,000-day appropriate action related to complementary feeding and more than half discussed the Broadcast every Thursday, the phone-in program period such as sharing of heavy workloads and issues with their friends and families. builds on the Bhanchhin Aama drama and is hosted providing nutritious foods. 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