How Integrated Music Project Bluefrog Is Revolutionizing the Music Industry in South Asia

How Integrated Music Project Bluefrog Is Revolutionizing the Music Industry in South Asia

NOVEMBER 2012 $4.99 CAD | Dh 18.47 AED | £3.18 HOW INTEGRATED MUSIC PROJECT BLUEFROG IS REVOLUTIONIZING THE MUSIC INDUSTRY IN SOUTH ASIA 2 SHE CANADA SHE CANADA 3 Specializing in: 2980 Drew Road Unit 121 Modern yet Traditional Pakistani Wear Mississauga, Ontario L4T0A7 Casual, Semi, Formal and Bridal Wear 647-402-5584 [email protected] Pakistani Jewelry now available facebook.com/sequence.byroohi 4 SHE CANADA SHE CANADA 5 Editor/Publisher KAMRAN ZAIDI Associate Editor PRIYA KUMAR National Account Manager CHIRAG PATEL Art Layout Coordinator DANYL GENECIRAN Styling Coordinator SAIMA HASAN Fashion Assistant LIZ GUBER Travel Correspondent ROBIN ESROCK Health & Wellness Contributor YAFA SAKKEJHA Special Features Correspondent SIJAL REHMANE Special Features Correspondent FRANCES DU Pop Culture Contributor YVETTE NANIUZEYI Beauty Contributor MYRTLE JURADO MAWI Neckpiece (p 78) Subscription Inquiries: Please to go http://shemagazine.ca/subscribe To Contact SHE Canada: Write to SHE Canada, 1999 Avenue Rd, Toronto ON, M5M 4A5 Or [email protected], Facebook: SHECanada Twitter: @SHECanada For Advertising Inquiries: Please contact Chirag Patel, 416 644 7788, 416 878 0SHE (416 878 0743) [email protected] SHE MAGAZINE CANADA IS A REGISTERED TRADEMARK OF KAMRA ON PRODUCTIONS INC. COPYRIGHT © 2012 KAMRA ON PRODUCTIONS INC. ALL RIGHTS RESERVED. PRINTED IN PAKISTAN 6 SHE CANADA IN EVERY ISSUE: STYLESCOOP 12 HE 86 ∙ That’s what HE said, That’s what SHE said ∙ Musa Shah: Euro-Asian Street Smarts HEALTH/WELLNESS 90 ∙ Reap the Benefits of a South Asian Diet SHE CARES 92 ∙ CARE Canada shows us how to “Walk in her Shoes” ON THE ROAD 94 ∙ The Philippines: Bohol & Bicol BEAUTY 96 ∙ What germs are lurking at your local beauty bar? ∙ Jean Nicola Salon & Spa DESI GIRL PROBLEMS 100 HOROSCOPES 101 ∙ Psychic Lisa Moore, NYTimes "QUOTE/UNQUOTE" 102 ∙ “Talk to us about your love of South Asian music. What is your favourite?" FEATURES: FASHION CENTRAL 18 ∙ NorBlack NorWhite ∙ Hidesign by Dilip Kapur ∙ The Secret Garden BUSINESS 40 ∙ AMMARA by Harvard Business School alum Ammara Yaqub SOUTH ASIA 44 ∙ Lawn in Peshawar ∙ Ritu Kumar's Panchvastra Couture Collection COVER STORY 56 ∙ Nadia Ali: The Queen of Clubs THE ARTS 70 ∙ blueFROG: At the helm of the South Asian Music Revolution ∙ Oscar winner Sharmeen Obaid-Chinoy Exclusive ∙ Midnight’s Children’s Deepa Mehta MAWI Neckpiece ∙ Book Review: The Reluctant Fundamentalist (p 78) JEWELRY 78 ∙ Mawi Exclusive ∙ Lakshmi Jewellers NIGHTLIFE 84 ∙ Chai Bar SHE CANADA 7 With the US election season upon us, this month we’re bound to see every- one’s political side come out. Despite being America’s reserved neighbours to the North, we as Canadians will be more impacted by the outcome of the omi- nous ballot count on November 6th, 2012 than any other nation. Specifically taking Mitt Romney’s remarks about 47% of the nation being reliant upon the government, this got us thinking. To recap, at a Republican fundraiser back in May, Romney was recorded on a cell phone camera making the following statement: “There are 47 percent of the people who will vote for the president no matter what...who are dependent upon government, who believe that they are victims, who believe that government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you- name-it. And so my job is not to worry about those people. I’ll never convince them they should take personal responsibility and care for their lives.” Canadians—try to get your mind around this statement. A man who is one federal election away from potentially being the leader of arguably the most powerful nation on the planet, does not believe it is his job to “worry” about these people. Let’s look at South Asia. With the finite resources governments have there, NGOs such as Oxfam, CARE and SOS Children’s Villages have stepped up to bridge the gap. Is Romney suggesting these charities set up shop in the good ol’ US of A due to their “equally” finite resources? Actually, that’s blueFROG70 MUSIC PROJECT exactly what he’s suggesting. One has to bear in mind that given the situation in South Asia, many locals would be happy to have a government ensure a roof over their head, food on the table and health care that doesn’t break the bank. After all, healthy citi- zens contribute to a thriving nation. This notion is instilled in us as Canadi- ans and watching the pre-electoral mud-slinging going on down south, Can- ada increasingly resembles a political utopia we can be proud to call our own. The bottom line—it is evident that both men running for presidency are 56 intelligent, especially considering their pre-election platforms. As a print pub- NADIA ALI: lication it is our duty to point out the flaws in their race for the White House THE QUEEN OF CLUBS and hope that our friends south of the border are being equally vigilant. And let’s all hold our breath in hope that the States does not see poverty of South Asian proportions. In closing, I hope you enjoy this issue! This month we have an exclusive with Pakistani-American songstress Nadia Ali. Read on to discover how she balances her career and identity as a South Asian celebrity in the Western world. We also offer an insiders look into the blueFROG music project based out of Mumbai. We find out how it started a music revolution in South Asia. Finally, if you’re looking for that unique Diwali gift, you can’t miss our ex- clusive interview with iconic jewellery designer MAWI. We discuss how her South Asian heritage influences her design sensibility, her upcoming collabo- MAWI78 ANNIVERSARY rations and her thoughts on being a crossover star. Politics aside, this issue EXCLUSIVE offers the best editorial, layouts and photography SHE Canada has featured to date. EDITOR 8 SHE CANADA S.M. Kamran Zaidi New on the Website…Behind the scenes with Nadia Ali http://shemagazine.ca Need your daily SHE Canada fix? We’ve got you covered. Our site is updated with up-to-the-moment South Asian fashion and luxury lifestyle news. This month, don’t miss our behind the scenes pictures and videos from the Nadia Ali cover shoot! These raw images will take you to Pikto Studios in Toronto’s renowned Distillery District and show readers what a real fashion shoot is made of. Cut this out and mail it in! Attn: Subscriptions, 1999 Avenue Road, Suite 202, Toronto, ON, M5M 4A5 EDITOR S.M. Kamran Zaidi SHE CANADA 9 CONTRIBUTORS Associate Editor As Associate Editor, Kumar caught up with cover girl Nadia Ali to discuss her wildly successful career as an EDM vocalist. Read on to find out why Ali is known the world over as the Queen of Clubs. (p. 56) Styling Coordinator Hasan breaks the mold again this month as Style Coordinator. Besides styling the Nadia Ali cover shoot, you can also find her work in The Secret Garden. This Renaissance woman also reviewed Mohsin Hamid’s The Reluctant Fundamentalist. What can’t she Beauty Contributor Jurado wrote the piece “Make-up Sampling do? Revealed”— this is apt because she has an irrational fear of germs. What she doesn’t fear is trying out new trends or styles— especially when it comes to beauty or fashion (p. 97). Fashion Assistant This month Guber catches up with legendary Indian designer Anita Dongre. She discovers what it takes to become one of the most enterprising women in South Asia. 10 SHE CANADA Travel Correspondent Special Features Correspondent Esrock’s success as a global adventurer, trav- Sijal Rehmane is recent liberal arts grad el writer, TV producer and international TV released into the world to ‘find herself’. This personality was no accident, although it did quest brought her to SHE Canada, where start with one. Esrock continues to write, in November she contributed the CARE blog, tweet and film his ongoing adven- Canada piece about the “Walk in Her tures. He is living proof that sometimes life Shoes” campaign. Read all about it here. is just an accident waiting to happen. This Health & Wellness Correspondent month he takes readers to the Philippines. Sakkejha is a Palestinian who was born in Toronto, Canada. She currently runs the House of Verona, a health retreat company in Collingwood, Ontario. She also is a partner at Beneplan, a customer- owned health insurance company. She became passionate about health when she met a whole community of people who successfully reversed diabetes, mood disorders and other diseases through advanced nutrition. This month she walks readers through maintaining the healthiest South Asian diet possible. Layout Coordinator Danyl is an aspiring Graphic designer currently studying at OCADU. While Pop Culture Contributor pursuing his career in school, he Naniuzeyi wrote about the music revolution joined the SHE Canada team as the Art of South Asia and legendary leather brand Layout designer. You will see his touch Hidesign and how Dilip Kapur brought it to throughout the issue. the forefront of international fashion. SHE CANADA 11 From Paris to London to Mumbai; celebrate the festi- val of lights with looks right off the runway! Marchesa’s recent Spring 2013 Ready-to-Wear collection took the audience on a Passage to India with this beautifully designed collection Chanel’s Pre-Fall 2012 collection inspired by the rich culture of South Asia left us in absolute awe Hermés A look from Louis Vuitton, who took the opportunity to have a Diwali party hosted by Waris Ahluwalia, back in 2010 in New York 12 SHE CANADA Kallol Datta One of India’s top fashion weeks Lakmé Fashion Week F/W 2012 debuts the latest trends from

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